• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of California, Santa Barbara

    CPA Licensure Prep: The Regulatory Framework of Business

    Skills you'll gain: Legal Risk, Governance, Commercial Laws, Contract Review, Vendor Contracts, Contract Negotiation, Organizational Structure, Business Risk Management, Contract Management, Tax, Corporate Strategy, Business, Business Ethics, Strategic Partnership, Corporate Tax, Law, Regulation, and Compliance, Business Administration, Financial Analysis, Corporate Finance, Case Studies

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of California, Santa Barbara

    CPA Licensure Prep: Advanced Auditing and Attestation

    Skills you'll gain: Audit Planning, Auditing, Financial Auditing, Sarbanes Oxley Act (SOX) Compliance, Generally Accepted Auditing Standards, Internal Controls, Internal Auditing, Certified Public Accountant, Risk Analysis, Auditors Report, Compliance Auditing, Quality Assurance, Public Accounting, External Auditing, Ethical Standards And Conduct, Risk Management, International Financial Reporting Standards, Analysis, Regulatory Affairs, Strategic Planning

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Career Discovery

    Skills you'll gain: Professional Networking, LinkedIn, Mentorship, Professional Development, Interviewing Skills, Social Media, Relationship Building, Social Media Strategy, Planning, Strategic Communication, Communication, Adaptability, Collaboration, Business Research, Negotiation, Leadership, Professionalism, Goal Setting, Personal Development, Market Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.7K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of New Mexico

    Negocios Internacionales I

    Skills you'll gain: International Finance, International Relations, Social Sciences, Global Marketing, Social Studies, Culture, World History, Socioeconomics, Intercultural Competence, Economic Development, Cultural Diversity, Business Economics, Economics, Operations Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.8K reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    How To Get A Book Deal From A Publisher To Be Sold In Stores

    Skills you'll gain: Business Planning, Fundraising, Marketing Planning, Negotiation, Case Studies, Branding, Editing, Market Analysis

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Measure Research Impact: Eye-Tracking to ROI

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Insightful Reports and Presentations

    Skills you'll gain: Data Presentation, Report Writing, Presentations, Data Visualization, Verbal Communication Skills, Business Reporting, Microsoft PowerPoint, Business Writing, Business Communication, Strategic Communication, Brand Management, Business Metrics

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Bulk Edit Data

    Skills you'll gain: Workflow Management, Data Entry, Organizational Skills, Process Management, Operational Efficiency, AI Product Strategy, Project Management Software, Data Management

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Research Proposal: Initiating Research

    Skills you'll gain: Market Research, Proposal Writing, Research Methodologies, Market Analysis, Business Research, Data Collection, Quantitative Research, Business Writing, Sampling (Statistics), Survey Creation, Qualitative Research, Request for Proposal, Client Services, Professional Networking

    4.6
    Rating, 4.6 out of 5 stars
    ·
    946 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    J

    John Wiley & Sons

    Professional Skills for Career Success

    Skills you'll gain: Lifelong Learning, Professionalism, Willingness To Learn, Client Services, Personal Development, Workplace inclusivity, Motivational Skills, Professional Development, Employee Engagement, AI Enablement, Resilience, Brand Management, Adaptability, Leadership, Emotional Intelligence, Mentorship, Performance Improvement, Critical Thinking and Problem Solving, Communication Strategies, Critical Thinking

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Statistical and Predictive Modeling for Finance

    Skills you'll gain: Descriptive Statistics, Financial Data, Regression Analysis, Statistical Modeling, Financial Analysis, Decision Tree Learning, Credit Risk, Predictive Modeling, Portfolio Management, Statistics, Portfolio Risk, Statistical Analysis, Statistical Methods, Model Evaluation, Supervised Learning

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Communicate in Tasks

    Skills you'll gain: Project Management, Project Management Software, Project Coordination, Strategic Communication, Communication, Internal Communications, Team Oriented, Proactivity

    Beginner · Course · 1 - 4 Weeks

1…969798…440

In summary, here are 10 of our most popular marketing strategy courses

  • CPA Licensure Prep: The Regulatory Framework of Business: University of California, Santa Barbara
  • CPA Licensure Prep: Advanced Auditing and Attestation: University of California, Santa Barbara
  • Career Discovery: Kennesaw State University
  • Negocios Internacionales I: University of New Mexico
  • How To Get A Book Deal From A Publisher To Be Sold In Stores: Alex Genadinik
  • Measure Research Impact: Eye-Tracking to ROI: Coursera
  • Insightful Reports and Presentations: Coursera
  • Bulk Edit Data: Coursera
  • Research Proposal: Initiating Research: University of California, Davis
  • Professional Skills for Career Success: John Wiley & Sons

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok