• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Popular Consumer Behavior Courses and Certifications


  • Status: Preview
    Preview
    U

    University of Pennsylvania

    비즈니스와 사회의 글로벌 트렌드

    Skills you'll gain: Demography, Social Studies, International Finance, International Relations, Political Sciences, Market Trend, Socioeconomics, Trend Analysis, Economics, Policy, and Social Studies, World History, Social Sciences, Global Marketing, Cultural Diversity, Economic Development, Sociology, Consumer Behaviour, Financial Systems, Economics, Business Economics, Market Opportunities

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    I

    IE Business School

    Marketing Management Essentials: Product and Branding

    Skills you'll gain: Product Lifecycle Management, Market Trend, Product Marketing, Product Strategy, Product Management, Trend Analysis, Market Analysis, Competitive Analysis, Brand Management, Branding, Strategic Marketing, Marketing Strategies

    4.5
    Rating, 4.5 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Digital and Marketing Asset Management Essentials

    Skills you'll gain: Digital Assets, Asset Management, Metadata Management, Cloud Deployment, Content Management, Workflow Management, Digital Media Strategy, Data Management, Information Management, Digital Content, Data Architecture, Information Architecture, Solution Delivery, Brand Management, Enterprise Architecture, Software As A Service, Benchmarking, Vendor Management, Systems Integration, Scalability

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Strategic Planning for Social Media

    Skills you'll gain: Social Media Strategy, Social Media, Social Media Content, Media Planning, Social Media Marketing, Media Strategy, Social Media Management, Strategic Communication, Paid media, Content Strategy, Digital Media Strategy, Earned Media, Owned Media, Content Marketing, Brand Strategy, Content Performance Analysis, Driving engagement, Social Media Analytics, Content Creation, Brand Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Sports Marketing Strategies & Innovation

    Skills you'll gain: Event Planning, Customer Engagement, Marketing, Storytelling, Marketing Strategy and Techniques, Corporate Strategy, Global Marketing, Brand Management, Strategic Communication, Digital Marketing, Sustainability Reporting, Contract Management, E-Commerce, Customer experience improvement, Virtual Teams, Augmented and Virtual Reality (AR/VR), Game Theory, Blockchain, Cross Platform Development, Influencing

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Adobe

    Create and Publish Content for Your Audience with AI

    Skills you'll gain: Adobe Express, Adobe Firefly, AI powered creativity, Visual Storytelling, Adobe Acrobat, Content Creation, Digital Publishing, Storytelling, AI literacy, Content Scheduling, AI Workflows, Responsible AI, Automation, Authentications, Brand Management

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    UBITS

    El desarrollo de una startup

    Skills you'll gain: Customer Analysis, Market Analysis, Customer Insights, Sales Strategy, Sales, Customer Retention, Business Modeling, Entrepreneurship, Technology Strategies, Consumer Behaviour, Business Strategy, Entrepreneurial Finance

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    P

    Packt

    Asking Great Sales Questions

    Skills you'll gain: Peer Review, General Sales Practices, Phone Sales, Communication, Communication Strategies, Marketing Psychology, Drive Engagement, Consumer Behaviour, Discussion Facilitation, Driving engagement, Relationship Building, Customer Engagement

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    P

    Pearson

    Cisco Certified Support Technician IT Support 100-140 Unit 8

    Skills you'll gain: Cyber Threat Intelligence, Malware Protection, Personally Identifiable Information, Threat Detection, Threat Management, Cybersecurity, Cyber Attacks, Vulnerability Scanning, Information Privacy, Data Security, Security Awareness, Human Factors (Security)

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Scripting with Alteryx: Python and R for Advanced Workflows

    Skills you'll gain: Alteryx, Predictive Modeling, People Analytics, Scripting, R Programming, Predictive Analytics, Data Science, Advanced Analytics, Scripting Languages, R (Software), Trend Analysis, Data Preprocessing, Data Integration, Exploratory Data Analysis, Data Manipulation, Data Visualization Software, Data Analysis, Model Evaluation, Employee Retention, Machine Learning

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Apply Selenium Automation Testing Using Python

    Skills you'll gain: Selenium (Software), Test Automation, Behavior-Driven Development, Gherkin (Scripting Language), Software Testing, Unit Testing, Test Script Development, Test Case, Automation, Software Design Patterns, Maintainability, Python Programming, Code Reusability

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    Edureka

    Incident Response and Cyber Forensics

    Skills you'll gain: Incident Response, Digital Forensics, Distributed Denial-Of-Service (DDoS) Attacks, Security Information and Event Management (SIEM), Computer Security Incident Management, Incident Management, Endpoint Detection and Response, Continuous Monitoring, Event Monitoring, Endpoint Security, Cyber Threat Intelligence, Anomaly Detection, Cybersecurity, Security Controls, Cyber Security Strategy, Threat Detection, Cyber Attacks, Litigation Support, Digital Analysis, Cyber Engineering

    Intermediate · Course · 1 - 4 Weeks

1…979899…129

In summary, here are 10 of our most popular consumer behavior courses

  • 비즈니스와 사회의 글로벌 트렌드: University of Pennsylvania
  • Marketing Management Essentials: Product and Branding: IE Business School
  • Digital and Marketing Asset Management Essentials: Packt
  • Strategic Planning for Social Media: University of Colorado Boulder
  • Sports Marketing Strategies & Innovation: Real Madrid Graduate School Universidad Europea
  • Create and Publish Content for Your Audience with AI: Adobe
  • El desarrollo de una startup : UBITS
  • Asking Great Sales Questions: Packt
  • Cisco Certified Support Technician IT Support 100-140 Unit 8: Pearson
  • Scripting with Alteryx: Python and R for Advanced Workflows: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok