• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


Popular Consumer Behavior Courses and Certifications


  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Branding for Differential Advantage with Jagdish Sheth

    Skills you'll gain: Branding, Brand Marketing, Brand Strategy, Brand Management, Brand Awareness, Brand Loyalty, Value Propositions, Strategic Marketing, Product Knowledge, Promotional Strategies, Market Share, Innovation, Competitive Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    YouTube Analytics: Optimize Performance

    Skills you'll gain: Benchmarking, Search Engine Optimization, Content Performance Analysis, Keyword Research, Marketing Analytics, Key Performance Indicators (KPIs), Performance Analysis, Web Analytics and SEO, Performance Measurement, Content Strategy, Performance Improvement, Driving engagement, Trend Analysis, Customer Insights

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Building and Pitching Marketing Campaigns in Tech Industries

    Skills you'll gain: Marketing Operations, Operations Management, Technical Management, Marketing Management, Media Planning, Marketing Strategies, Customer Relationship Management, Sales Management, Marketing and Public Relations, Verbal Communication Skills, Supply Chain Management, Branding, Marketing Budgets, Supply Chain, Loyalty Programs, Business Operations, Presentations, Financial Forecasting, Brand Management, Forecasting

    Build toward a degree

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    I

    Illinois Tech

    Cloud: Infrastructure as a Service - Bachelor's

    Skills you'll gain: Infrastructure As A Service (IaaS), Cloud Infrastructure, Cloud Computing, Cloud Management, Cloud-Native Computing, Cloud Applications, Cloud Deployment, Disaster Recovery, Virtual Networking, DevOps, Virtualization, Amazon Web Services, Cloud Storage, Cloud Security, CI/CD, Business Continuity, Cost Management, Scalability

    Build toward a degree

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Michigan

    Structural Racism: Causes of Health Inequities in the U.S.

    Skills you'll gain: Health Disparities, Health Equity, Social Justice, Social Determinants Of Health, Policy Analysis, Public Health, Socioeconomics, Cultural Responsiveness, Advocacy, Sociology

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Decision-Making And Thinking Like Leaders And CEOs

    Skills you'll gain: Decision Making, Strategic Decision-Making, Emotional Intelligence, Data-Driven Decision-Making, Critical Thinking, Business Leadership, Analytical Skills, Leadership, Behavioral Economics, Case Studies, Microsoft Excel, Entrepreneurship, Self-Awareness

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    P

    Packt

    Building a Personal Brand for Career Success

    Skills you'll gain: Target Audience, Verbal Communication Skills, Crisis Management, Brand Strategy, Brand Awareness, Communication, Trustworthiness, Branding, Public Speaking, Brand Management, Storytelling, Professional Development, Personal Attributes, Social Media Content, Technology Strategies, Digital Media Strategy

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Unreal Engine: Design Cinematic Sequences with Sequencer

    Skills you'll gain: Unreal Engine, Cinematography, Animations, Video Editing, Video Production, Editing, Storytelling, Timelines

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze GA4: Fix Your Data

    Skills you'll gain: User Research, Data Cleansing, Data Integrity, Gap Analysis, Corrective and Preventive Action (CAPA), Code Review

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Specflow and Cucumber for .NET Developers - The Master Guide

    Skills you'll gain: Gherkin (Scripting Language), Behavior-Driven Development, Cucumber (Software), Test Execution Engine, .NET Framework, User Story, Test Case, Test Script Development, Microsoft Visual Studio, Test Automation, C# (Programming Language), Acceptance Testing, Functional Requirement, Scenario Testing, Maintainability

    Beginner · Course · 3 - 6 Months

  • Status: Free
    Free
    C

    Coursera

    Form Validation with Cypress: Build Robust Web Test

    Skills you'll gain: Test Script Development, Test Automation, Acceptance Testing, Software Testing, Web Development Tools, Usability Testing, Data Validation, Debugging

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    Edureka

    Optimizing and Deploying LLM Systems

    Skills you'll gain: LangChain, LLM Application, Prompt Engineering, Model Deployment, Large Language Modeling, OpenAI API, Application Programming Interface (API), Application Deployment, Retrieval-Augmented Generation, LangGraph, OpenAI, Containerization, CI/CD, Continuous Deployment, Postman API Platform, Artificial Intelligence, Continuous Integration, Amazon Web Services, Authentications, Performance Analysis

    Advanced · Course · 1 - 4 Weeks

1…9899100…113

In summary, here are 10 of our most popular consumer behavior courses

  • Branding for Differential Advantage with Jagdish Sheth: Kennesaw State University
  • YouTube Analytics: Optimize Performance: Coursera
  • Building and Pitching Marketing Campaigns in Tech Industries: University of Colorado Boulder
  • Cloud: Infrastructure as a Service - Bachelor's: Illinois Tech
  • Structural Racism: Causes of Health Inequities in the U.S.: University of Michigan
  • Decision-Making And Thinking Like Leaders And CEOs: Alex Genadinik
  • Building a Personal Brand for Career Success: Packt
  • Unreal Engine: Design Cinematic Sequences with Sequencer: EDUCBA
  • Analyze GA4: Fix Your Data: Coursera
  • Specflow and Cucumber for .NET Developers - The Master Guide: Packt

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok