• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Design Thinking

    Skills you'll gain: Brainstorming, Design Thinking, Innovation, Ideation, Stakeholder Analysis, Creative Thinking, Journey Mapping, User Research, Human Centered Design, Stakeholder Engagement, Design Research, Project Scoping, Planning, Persona Development, Design Strategies, Project Planning, Value Engineering, Product Development, Strategic Thinking, Creativity

    4.6
    Rating, 4.6 out of 5 stars
    ·
    301 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Virginia

    The Economics of AI

    Skills you'll gain: Agentic systems, Generative AI Agents, Economics, Policy, and Social Studies, Economics, Artificial Intelligence, Economic Development, AI literacy, Socioeconomics, Public Policies, Automation, Labor Relations, Market Dynamics, Growth Strategies, Policy Analysis, Innovation, Production Process

    4.5
    Rating, 4.5 out of 5 stars
    ·
    98 reviews

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Adobe

    Social Media Content and Strategy

    Skills you'll gain: Content Scheduling, Adobe Express, Social Media Content, Social Media, Social Media Analytics, Content Creation, Social Media Strategy, Social Media Marketing, Social Media Management, Intellectual Property, Target Audience, Visual Storytelling, Driving engagement, AI powered creativity, Drive Engagement, Content Strategy, Ethical Standards And Conduct, Regulation and Legal Compliance, Multimedia, Branding

    4.7
    Rating, 4.7 out of 5 stars
    ·
    419 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    T

    The Expert Academy

    Buyer Decision Making: Behaviour, Influence And Ethics

    Skills you'll gain: Negotiation, Consumer Behaviour, Stakeholder Engagement, Behavioral Economics, Stakeholder Communications, Decision Making, Influencing, Stakeholder Management, Marketing Psychology, Sales, General Sales Practices, Problem Solving, Critical Thinking and Problem Solving, Strategic Decision-Making, Customer Analysis, Business Ethics, Analysis, Overcoming Objections, Persuasive Communication, Trustworthiness

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of London

    Virtual Reality

    Skills you'll gain: Virtual Reality, Augmented and Virtual Reality (AR/VR), Unity Engine, Video Game Development, 3D Assets, Virtual Environment, Computer Graphics, Game Design, Interactive Design, Prototyping, Interaction Design, Storyboarding, User Interface (UI), Human Computer Interaction, Visualization (Computer Graphics), Computer Graphic Techniques, Animations, Application Design, Display Devices, Usability Testing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.1K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Customer Value in Pricing Strategy

    Skills you'll gain: Revenue Management, Global Marketing, Consumer Behaviour, Marketing Psychology, Customer Insights, Customer Analysis, Case Studies, Market Research, Behavioral Economics, Decision Making, Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    377 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    T

    Tel Aviv University

    The Emergence of the Modern Middle East - Part I

    Skills you'll gain: Social Studies, World History, Political Sciences, International Relations, European History, Social Sciences, Policy Analysis, Research, and Development, Diplomacy, Governance

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.2K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Manchester

    Introduction to Molecular Spectroscopy

    Skills you'll gain: Laboratory Experience, Analytical Testing, Analytical Chemistry, Biochemistry, Laboratory Techniques, Laboratory Procedures, Chemistry, Laboratory Equipment, Vibrations, electromagnetics, Physics, Systems Of Measurement, Structural Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.6K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    J

    John Wiley & Sons

    Foundations of Measuring the Intangible

    Skills you'll gain: Estimation, Business Metrics, Decision Making, Cost Estimation, Risk Management, Data-Driven Decision-Making, Project Estimation, Systems Of Measurement, Decision Intelligence, Bayesian Statistics, Quantitative Research, Risk Analysis, Small Data, Analysis, Sample Size Determination, Problem Solving, Sampling (Statistics), Business Analysis, Statistical Inference, Business Strategy

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad de los Andes

    ¿Cómo convertir mi idea en empresa?

    Skills you'll gain: User Feedback, Entrepreneurship, New Product Development, Business Development, New Business Development, Product Development, Customer Analysis, Ideation, Market Opportunities, Consumer Behaviour, Value Propositions, Needs Assessment, Customer Insights, Product Testing, User Research, Resource Planning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    496 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Saïd Business School, University of Oxford

    AI Foundations for Business Professionals

    Skills you'll gain: Prompt Engineering, Retrieval-Augmented Generation, Generative AI, Generative AI Agents, Agentic Workflows, Responsible AI, Generative Model Architectures, AI Enablement, Artificial Neural Networks, AI literacy, Data Ethics, Governance, Artificial Intelligence, LLM Application, Artificial Intelligence and Machine Learning (AI/ML), Agentic systems, Business Ethics, Risk Management, Machine Learning, Project Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    507 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    A

    Adobe

    Digital Marketing

    Skills you'll gain: Marketing Strategies, Promotional Strategies, Marketing Planning, Marketing Strategy and Techniques, Digital Marketing Campaigns, Digital Marketing, Adobe Express, Target Audience, Promotions and Campaigns, Conversion Funnel Analysis, Marketing Effectiveness, Product Promotion, Driving engagement, Lead Generation, Content Marketing, Marketing Automation, Customer Relationship Management, Advertising, Diversity Marketing, Target Market

    4.8
    Rating, 4.8 out of 5 stars
    ·
    343 reviews

    Beginner · Course · 1 - 4 Weeks

1…101102103…459

In summary, here are 10 of our most popular market research courses

  • Design Thinking: University of Virginia
  • The Economics of AI: University of Virginia
  • Social Media Content and Strategy: Adobe
  • Buyer Decision Making: Behaviour, Influence And Ethics: The Expert Academy
  • Virtual Reality: University of London
  • Customer Value in Pricing Strategy: University of Virginia
  • The Emergence of the Modern Middle East - Part I: Tel Aviv University
  • Introduction to Molecular Spectroscopy: University of Manchester
  • Foundations of Measuring the Intangible: John Wiley & Sons
  • ¿Cómo convertir mi idea en empresa?: Universidad de los Andes

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok