• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Popular Consumer Behavior Courses and Certifications


  • Status: New
    New
    Status: Preview
    Preview
    J

    John Wiley & Sons

    Sales EQ: Mastering Emotional Intelligence for Sales Success

    Skills you'll gain: Emotional Intelligence, Sales Process, B2B Sales, Self-Awareness, Empathy & Emotional Intelligence, Personal Development, Enterprise Sales, Selling Techniques, Sales Management, Closing (Sales), General Sales Practices, Rapport Building, Empathy, Sales Enablement, Consumer Behaviour, Sales Strategy, Stakeholder Analysis, Customer Relationship Building, Sales, Stakeholder Management

    Intermediate · Course · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Machine Learning Made Easy for Software Engineers

    Skills you'll gain: Model Evaluation, Model Deployment, Model Training, Model Optimization, Data Preprocessing, MLOps (Machine Learning Operations), Data Cleansing, Microservices, Data Pipelines, Feature Engineering, Data Quality, Containerization, Application Deployment, Service Level, Extract, Transform, Load, Data Transformation, System Monitoring, Machine Learning Methods, Performance Tuning, Machine Learning Algorithms

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Lean Enterprise Framework: Transform the Business Model

    Skills you'll gain: Innovation, New Product Development, Design Thinking, Agile Product Development, Product Development, Product Improvement, Product Management, Product Lining, Business Modeling, Product Strategy, Performance Metric, Customer experience strategy (CX), Product Marketing, Key Performance Indicators (KPIs), Product Planning, Value Propositions, Performance Measurement, Portfolio Management, Customer Insights, Customer experience improvement

    Beginner · Course · 1 - 3 Months

  • P

    Packt

    Advanced Google Analytics - A Practical Guide

    Skills you'll gain: Conversion Funnel Analysis, Digital Analysis, Data Collection, Data-Driven Marketing, Data Literacy, Data Quality, grep, Data Validation, Dashboard Creation, Reconciliation, Campaign Planning, Event Monitoring

    Intermediate · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    YouTube Analytics: Optimize Performance

    Skills you'll gain: Benchmarking, Search Engine Optimization, Content Performance Analysis, Marketing Analytics, Content Optimization, Key Performance Indicators (KPIs), Social Media Analytics, Performance Analysis, Web Analytics and SEO, Performance Metric, Performance Measurement, Content Strategy, Performance Improvement, Driving engagement, Customer Retention

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Machine Learning with PySpark: Recommender System

    Skills you'll gain: PySpark, Apache Spark, Data Pipelines, Data Processing, AI Personalization, Dimensionality Reduction, OpenAI API, Data Manipulation, Pandas (Python Package), Data Transformation, Unsupervised Learning, Applied Machine Learning, Embeddings, Machine Learning

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    I

    IE Business School

    Marketing Management Essentials: Product and Branding

    Skills you'll gain: Product Lifecycle Management, Market Trend, Product Marketing, Product Strategy, Product Management, Trend Analysis, Market Analysis, Competitive Analysis, Brand Management, Branding, Strategic Marketing, Marketing Strategies

    4.5
    Rating, 4.5 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnQuest

    No Code AI Agents: Build Workflow & Calendar Automations

    Skills you'll gain: Make.com, AI Workflows, Business Workflow Analysis, Workflow Management, No-Code Development, Email Automation, Agentic Workflows, AI Security, Decision Intelligence, AI Orchestration, Process Analysis, Process Mapping, Generative AI Agents, Process Design, AI Integrations, Productivity Software, Calendar Management, Agentic systems, Responsible AI, Development Testing

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Nursing Leadership: Conflict Resolution & Problem-Solving

    Skills you'll gain: Composure, Clinical Leadership, Nursing Management, Patient-centered Care, Leadership, Nursing Administration, Trustworthiness, Teamwork, Collaboration, Emotional Intelligence, Team Collaboration, Empathy & Emotional Intelligence, Resilience, Behavior Management, Communication Strategies, Assertiveness, Problem Solving, Active Listening, Communication, Accountability

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    U

    University of Colorado Boulder

    Advances in Generative AI

    Skills you'll gain: Generative AI Agents, AI Orchestration, Generative AI, Agentic Workflows, Agentic systems, AI Workflows, Generative Model Architectures, AI literacy, LLM Application, AI Product Strategy, Responsible AI, Artificial Intelligence, AI Security, Prompt Engineering, Tool Calling, Verification And Validation, Risking, Model Evaluation, Security Controls

    4.3
    Rating, 4.3 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Modern Logistics Management and Operational Strategy

    Skills you'll gain: Reverse Logistics, Logistics Management, Logistics, Transportation, Supply Chain, and Logistics, Supply Chain Management, Supply Chain, Supply Chain Systems, Performance Measurement, E-Commerce, Enterprise Resource Planning, Operational Performance Management, Performance Metric, Performance Improvement, Organizational Effectiveness, Organizational Development, Business-To-Consumer, Organizational Structure, Automation

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Preparando o Marketing Digital

    Skills you'll gain: Marketing Strategies, Digital Brand Strategy, Customer Analysis, Customer experience strategy (CX), Marketing Planning, Target Market, Digital Marketing, Customer Insights, Content Strategy, Target Audience, Marketing Effectiveness, Brand Marketing, Persona Development, Brand Strategy, Agile Methodology, Journey Mapping, Storytelling, Consumer Behaviour, Conversion Funnel Analysis

    Beginner · Course · 1 - 4 Weeks

1…106107108…148

In summary, here are 10 of our most popular consumer behavior courses

  • Sales EQ: Mastering Emotional Intelligence for Sales Success: John Wiley & Sons
  • Machine Learning Made Easy for Software Engineers: Coursera
  • Lean Enterprise Framework: Transform the Business Model: University of Maryland, College Park
  • Advanced Google Analytics - A Practical Guide: Packt
  • YouTube Analytics: Optimize Performance: Coursera
  • Machine Learning with PySpark: Recommender System: Coursera
  • Marketing Management Essentials: Product and Branding: IE Business School
  • No Code AI Agents: Build Workflow & Calendar Automations: LearnQuest
  • Nursing Leadership: Conflict Resolution & Problem-Solving: Coursera
  • Advances in Generative AI: University of Colorado Boulder

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok