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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • U

    University of California San Diego

    Hadoop Platform and Application Framework

    Skills you'll gain: Apache Hadoop, Big Data, Data Analysis, Apache Spark, Data Science, PySpark, Data Infrastructure, Data Processing, Distributed Computing, Performance Tuning, Scalability, Data Storage, Python Programming

    4
    Rating, 4 out of 5 stars
    ·
    3.3K reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Evaluate AI Risks: Adopt Smart Predictions

    Skills you'll gain: Model Evaluation, Data-Driven Decision-Making, Predictive Modeling, Risk Analysis, Strategic Decision-Making, Performance Metric, Technical Communication

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Search and Display Advertising

    Skills you'll gain: Google Ads, Online Advertising, Pay Per Click Advertising, Digital Advertising, Contextual Advertising, Search Engine Marketing, Keyword Research, Search Engine Optimization, Advertising Campaigns, Advertising, Web Analytics and SEO, Performance marketing, Automation, A/B Testing, Consumer Behaviour

    4.5
    Rating, 4.5 out of 5 stars
    ·
    98 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    D

    DeepLearning.AI

    Natural Language Processing in TensorFlow

    Skills you'll gain: Tensorflow, Recurrent Neural Networks (RNNs), Natural Language Processing, Embeddings, Generative AI, Artificial Neural Networks, Text Mining, Applied Machine Learning, Data Preprocessing, Machine Learning

    4.6
    Rating, 4.6 out of 5 stars
    ·
    6.5K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Washington

    Machine Learning Foundations: A Case Study Approach

    Skills you'll gain: Model Evaluation, Applied Machine Learning, Feature Engineering, Regression Analysis, Machine Learning, Image Analysis, Supervised Learning, Artificial Intelligence, Data Preprocessing, Deep Learning, Computer Vision, Application Development, Predictive Modeling, Unsupervised Learning, Natural Language Processing, Text Mining, Python Programming, Classification Algorithms

    4.6
    Rating, 4.6 out of 5 stars
    ·
    14K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    The Path to Insights: Data Models and Pipelines

    Skills you'll gain: Data Modeling, Database Design, Extract, Transform, Load, Data Warehousing, Data Pipelines, Business Intelligence, Data Mart, Database Management, Data Management, Process Optimization, Data Quality, Data Transformation, Performance Testing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    705 reviews

    Advanced · Course · 1 - 4 Weeks

  • Status: New
    New
    C

    Coursera

    Financial Analysis in Practice

    Skills you'll gain: Financial Modeling, Variance Analysis, Financial Statements, Revenue Forecasting, Budget Management, Financial Statement Analysis, Financial Forecasting, Business Intelligence, Power BI, Financial Analysis, Cash Flows, Cost Management, Spreadsheet Software, Balance Sheet, Financial Reporting, Microsoft Excel, Dashboard, Data Visualization, Key Performance Indicators (KPIs), Capital Budgeting

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Tableau Learning Partner

    Advanced Data Visualization with Tableau

    Skills you'll gain: Data Visualization Software, Spatial Data Analysis, Tableau Software, Data Storytelling, Interactive Data Visualization, Data Presentation, Stakeholder Communications, Geospatial Mapping, Business Reporting, Data Analysis, Business Analytics, Data Mapping

    4.9
    Rating, 4.9 out of 5 stars
    ·
    104 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Supplier Performance & Risk Management

    Skills you'll gain: Data Storytelling, Process Improvement, Service Level Agreement, Inventory Management, Supplier Management, Legal Risk, Variance Analysis, Supplier Performance Management, Supplier Quality Management, Quality Improvement, Contract Review, Risk Mitigation, Root Cause Analysis, Data Entry, Risk Management, Data Analysis, Continuous Improvement Process, Contract Management, Quality Control, Cost Reduction

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    A

    Aptly

    Search Advertising with Google

    Skills you'll gain: Google Ads, Advertising Campaigns, Pay Per Click Advertising, Search Engine Marketing, Campaign Management, Performance Analysis, Performance marketing, Keyword Research, Performance Measurement, Bidding, Online Advertising, Digital Advertising, Web Analytics, Registration, Advertising, Marketing, Performance Metric, Digital Marketing, Key Performance Indicators (KPIs), Test Planning

    4.4
    Rating, 4.4 out of 5 stars
    ·
    11 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Cisco Learning and Certifications

    Cisco Cloud Collaboration Solution

    Skills you'll gain: Telecommunications, User Provisioning, Collaborative Software, Cloud Solutions, Virtual Teams, Enterprise Application Management, Cloud Management, Registration, Inbound Calls, Network Troubleshooting, Azure Active Directory, Systems Integration, Outbound Calls, AI Enablement

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Tableau Learning Partner

    Data Visualization with Tableau

    Skills you'll gain: Data Visualization, Data Visualization Software, Interactive Data Visualization, Tableau Software, Data Presentation, Tree Maps, Dashboard, Heat Maps, Geospatial Mapping, Data Storytelling, Data Manipulation, Data Mapping, Business Analytics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    143 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Hadoop Platform and Application Framework: University of California San Diego
  • Evaluate AI Risks: Adopt Smart Predictions: Coursera
  • Search and Display Advertising: University of Colorado Boulder
  • Natural Language Processing in TensorFlow: DeepLearning.AI
  • Machine Learning Foundations: A Case Study Approach: University of Washington
  • The Path to Insights: Data Models and Pipelines: Google
  • Financial Analysis in Practice: Coursera
  • Advanced Data Visualization with Tableau: Tableau Learning Partner
  • Supplier Performance & Risk Management: Coursera
  • Search Advertising with Google: Aptly

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