• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Innovación Educativa

    Skills you'll gain: Design Thinking, Digital pedagogy, Education Software and Technology, Innovation, Emerging Technologies, Solution Design, digital literacy, Entrepreneurship, Creative Thinking

    4.7
    Rating, 4.7 out of 5 stars
    Ā·
    266 reviews

    Beginner Ā· Course Ā· 1 - 3 Months

  • Status: Preview
    Preview
    E

    Emory University

    From Freedom Rides to Ferguson: Narratives of Nonviolence in the American Civil Rights Movement

    Skills you'll gain: Community Organizing, Social Justice, Social Sciences, Social Impact, De-escalation Techniques, Social Studies, Advocacy, Conflict Management, Education and Training, Cultural Diversity

    4.8
    Rating, 4.8 out of 5 stars
    Ā·
    319 reviews

    Mixed Ā· Course Ā· 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Virginia

    The Economics of AI

    Skills you'll gain: Agentic systems, Generative AI Agents, Economics, Policy, and Social Studies, Economics, Artificial Intelligence, Economic Development, AI literacy, Socioeconomics, Public Policies, Automation, Labor Relations, Market Dynamics, Growth Strategies, Policy Analysis, Innovation, Production Process

    4.5
    Rating, 4.5 out of 5 stars
    Ā·
    98 reviews

    Advanced Ā· Course Ā· 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Increase Reading Comprehension with Actively Learn

    Skills you'll gain: Teaching, Data Collection, Instructional Strategies, Education Software and Technology, Student Engagement, Interactive Learning, Curriculum Planning, Childhood Education and Development, Social Studies

    4.4
    Rating, 4.4 out of 5 stars
    Ā·
    155 reviews

    Beginner Ā· Guided Project Ā· Less Than 2 Hours

  • Status: Preview
    Preview
    U

    UniversitĆ  di Napoli Federico II

    Understanding Political Concepts

    Skills you'll gain: Political Sciences, Critical Thinking, Case Studies, Research, Social Sciences, Governance, Sociology, Interactive Learning, Public Administration, Research Methodologies

    4.8
    Rating, 4.8 out of 5 stars
    Ā·
    31 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDHEC Business School

    Economics and Policies of Climate Change

    Skills you'll gain: Environmental Policy, Economics, Climate Change Programs, Environmental Issue, Economics, Policy, and Social Studies, Financial Policy, Climate Change Mitigation, Cost Benefit Analysis, Policy Analysis, Climate Change Adaptation, Futures Exchange, Environmental Regulations, Derivatives, Market Analysis, Financial Market, Tax, Financial Trading, Mathematical Modeling

    4.6
    Rating, 4.6 out of 5 stars
    Ā·
    71 reviews

    Beginner Ā· Course Ā· 1 - 3 Months

  • Status: Preview
    Preview
    S

    Stanford Online

    The AI Awakening: Implications for the Economy and Society

    Skills you'll gain: Generative AI, Generative Model Architectures, Workforce Development, OpenAI, AI literacy, Workforce Planning, Employee Training, Digital Transformation, Economics, Policy, and Social Studies, Artificial Intelligence, Responsible AI, Model Training, Anthropic Claude, Economics, Economic Development

    4.7
    Rating, 4.7 out of 5 stars
    Ā·
    138 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IESE Business School

    Persuasive Communication

    Skills you'll gain: Persuasive Communication, Public Speaking, Storytelling, Verbal Communication Skills, Influencing, Communication, Oral Expression, Leadership, Sales Presentations, Motivational Skills, Sales Presentation, Business Communication, Professional Development, Presentations, Deductive Reasoning, Trustworthiness, Drive Engagement, Driving engagement, Emotional Intelligence, Target Audience

    4.8
    Rating, 4.8 out of 5 stars
    Ā·
    104 reviews

    Beginner Ā· Course Ā· 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    G

    Google

    Google UX Design

    Skills you'll gain: Responsive Web Design, Storyboarding, Wireframing, User Experience Design, UI/UX Research, User Experience, Usability Testing, Information Architecture, Presentations, Web Design, User Research, Design Thinking, Figma (Design Software), Usability, Design Reviews, Persona (User Experience), User Interface and User Experience (UI/UX) Design, Web Content Accessibility Guidelines, Web Presence, Interviewing Skills

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    Ā·
    100K reviews

    Beginner Ā· Professional Certificate Ā· 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Cape Town

    Teaching Children with Visual Impairment: Creating Empowering Classrooms

    Skills you'll gain: Visual Impairment Education, Differentiated Instruction, Teaching, Special Education, Curriculum Planning, Curriculum Development, Educational Materials, Disabilities, Instructional Strategies, Education Software and Technology, Classroom Management, Student Support and Services, Psychosocial Assessments, Working With Children, Empathy & Emotional Intelligence, Team Collaboration

    4.9
    Rating, 4.9 out of 5 stars
    Ā·
    198 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Negotiating Learner Differences: Towards Productive Diversity in Learning

    Skills you'll gain: Education Software and Technology, Differentiated Instruction, Education and Training, Diversity Awareness, Cultural Diversity, Digital pedagogy, Special Education, Human Learning, Teaching, Pedagogy, Higher Education, Student-Centred Learning, Instructional Strategies, Social Justice, Socioeconomics

    4.5
    Rating, 4.5 out of 5 stars
    Ā·
    36 reviews

    Mixed Ā· Course Ā· 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universiteit Leiden

    Risk in Modern Society

    Skills you'll gain: Risk Management, Operational Risk, Risk Mitigation, Risk Analysis, Safety and Security, Hazard Analysis, Cybersecurity, Environmental Issue, Public Health

    4.7
    Rating, 4.7 out of 5 stars
    Ā·
    228 reviews

    Beginner Ā· Course Ā· 1 - 3 Months

1…109110111…599

In summary, here are 10 of our most popular social media marketing courses

  • Innovación Educativa:Ā Tecnológico de Monterrey
  • From Freedom Rides to Ferguson: Narratives of Nonviolence in the American Civil Rights Movement:Ā Emory University
  • The Economics of AI:Ā University of Virginia
  • Increase Reading Comprehension with Actively Learn:Ā Coursera
  • Understanding Political Concepts:Ā UniversitĆ  di Napoli Federico II
  • Economics and Policies of Climate Change:Ā EDHEC Business School
  • The AI Awakening: Implications for the Economy and Society:Ā Stanford Online
  • Persuasive Communication:Ā IESE Business School
  • Google UX Design:Ā Google
  • Teaching Children with Visual Impairment: Creating Empowering Classrooms:Ā University of Cape Town

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrackĀ® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
Ā© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok