• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    N

    Northwestern University

    The Importance of Listening

    Skills you'll gain: Social Media Analytics, Real Time Data, Social Media Content, Data Collection, Social Media, Social Media Marketing, Big Data, Marketing Analytics, Crisis Management, Data-Driven Marketing, Analytics, Social Media Strategy, Content Strategy, Text Mining, Data-Driven Decision-Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.6K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fractal Analytics

    Leadership Strategies for AI and Generative AI

    Skills you'll gain: Responsible AI, Data Ethics, Generative AI, Human Centered Design, Problem Solving, Critical Thinking and Problem Solving, AI Security, AI Enablement, Business Leadership, Strategic Leadership, User Centered Design, AI Product Strategy, Solution Design, Generative Adversarial Networks (GANs), Strategic Thinking, Artificial Intelligence, Critical Thinking, Design Thinking, Thought Leadership, Project Implementation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    242 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IESE Business School

    Claves de la Dirección de Empresas

    Skills you'll gain: Strategic Marketing, Financial Statement Analysis, Income Statement, Financial Statements, People Management, Accounting, Team Performance Management, Balance Sheet, Financial Data, Financial Accounting, Marketing Planning, Product Marketing, Leadership Development, Market Share, Financial Acumen, Marketing, Accrual Accounting, Team Management, Case Studies, Financial Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.6K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Preparing Data for Analysis with Microsoft Excel

    Skills you'll gain: Microsoft Excel, Excel Formulas, Spreadsheet Software, Power BI, Data Analysis, Timelines, Data Management, Data Wrangling, Data Processing, Data Entry, Data Presentation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    5.7K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Introduction to Data Science in Python

    Skills you'll gain: Pandas (Python Package), Data Manipulation, NumPy, Data Processing, Data Cleansing, Data Wrangling, Data Transformation, Data Preprocessing, Data Science, Statistical Analysis, Data-Driven Decision-Making, Pivot Tables And Charts, Data Analysis, Statistical Methods, Python Programming, Data Import/Export, Scripting Languages, Probability & Statistics, Programming Principles, Text Mining

    4.5
    Rating, 4.5 out of 5 stars
    ·
    27K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Sage Publications

    Delivering, Promoting, and Sustaining Customer Value

    Skills you'll gain: Customer Relationship Management, Customer Relationship Building, Marketing Management, Environmental Social And Corporate Governance (ESG), Promotional Strategies, Marketing Operations, Marketing Effectiveness, Campaign Planning, Plan Execution, Promotions and Campaigns, Marketing and Public Relations, Strategic Marketing, Marketing Planning, Supply Chain, Customer Engagement, Customer Retention, Marketing Strategies, Customer Service, Advertising, Probability Distribution

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    商务基础 (中文版)

    Skills you'll gain: Financial Statements, Financial Statement Analysis, Operations Management, Return On Investment, Financial Accounting, Operations, Process Analysis, Financial Reporting, Income Statement, Operational Efficiency, Business Operations, Capital Budgeting, Marketing, Operational Excellence, Inventory Control, Finance, Strategic Marketing, Brand Marketing, Financial Modeling, Business Planning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    341 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Meta

    Meta Android Developer

    Skills you'll gain: React Native, Android Studio, Restful API, User Research, Version Control, GitHub, UI/UX Research, Usability Testing, Jest (JavaScript Testing Framework), Git (Version Control System), Data Structures, Kotlin, Android Jetpack, Android Development, Unix Commands, Persona (User Experience), Interaction Design, Mobile Development, Code Reusability, Javascript

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    9.3K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    The Data Scientist’s Toolbox

    Skills you'll gain: Rmarkdown, Version Control, Data Science, R (Software), Git (Version Control System), GitHub, Software Versioning, Data Literacy, General Science and Research, Data Analysis, R Programming, Development Environment, Statistical Reporting, Software Installation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    34K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Java Programming and Software Engineering Fundamentals

    Skills you'll gain: File I/O, UI Components, Object Oriented Design, Java Programming, Software Design, User Interface (UI) Design, Debugging, Web Design and Development, Software Engineering, Code Reusability, Hypertext Markup Language (HTML), Computer Programming, Program Development, Event-Driven Programming, Bioinformatics, Encryption, Javascript, Algorithms, Data Analysis, Cascading Style Sheets (CSS)

    4.6
    Rating, 4.6 out of 5 stars
    ·
    22K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Genomic Data Science

    Skills you'll gain: Bioinformatics, Unix Commands, grep, Biostatistics, R (Software), Exploratory Data Analysis, Statistical Analysis, Unix Shell, Unix, Data Science, Data Management, Statistical Methods, Information Management, Command-Line Interface, Statistical Hypothesis Testing, Data Structures, Big Data, Molecular Biology, R Programming, Python Programming

    4.5
    Rating, 4.5 out of 5 stars
    ·
    6.9K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Journey Optimization and Automation

    Skills you'll gain: AI Personalization, Data Storytelling, Conversion Funnel Analysis, Data Presentation, Power BI, Upselling, Marketing Automation, Dashboard, Dashboard Creation, Personalized Campaigns, Sales Pipelines, Microsoft Copilot, Journey Mapping, Lead Generation, Management Reporting, Business Process Automation, Performance Reporting, Return On Investment, Customer Analysis, Prospecting and Qualification

    Beginner · Course · 1 - 3 Months

1…112113114…547

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok