• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    The AI-Native Leadership Transition

    Skills you'll gain: AI Enablement, Governance, Business Transformation, AI Orchestration, Workflow Management, Overcoming Objections, Business Leadership, Leadership, Storytelling, Executive Presence, Organizational Leadership, Strategic Leadership, Organizational Change, Strategic Communication, Gap Analysis, Analysis

    Advanced · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    E

    Erasmus University Rotterdam

    Econometrics: Methods and Applications

    Skills you'll gain: Econometrics, Time Series Analysis and Forecasting, Regression Analysis, Logistic Regression, Statistical Methods, Data Analysis, Economics, Trend Analysis, Analytics, Statistical Analysis, Statistical Modeling, Statistics, Case Studies, Forecasting, Probability & Statistics, Estimation, Model Evaluation, Statistical Hypothesis Testing, Probability, Linear Algebra

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.2K reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    S

    Sage Publications

    Leadership Lessons from Dr Pritam Singh

    Skills you'll gain: Leadership Studies, Organizational Leadership, Leadership Development, Trustworthiness, Business Leadership, Leadership, Business Ethics, Mindfulness, Self-Awareness, Visionary, Leadership and Management, Culture Transformation, Personal Integrity, Organizational Development, Organizational Change, Meditation & Breathwork, Organizational Effectiveness, Personal Development, Change Management, Corporate Strategy

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    People Analytics

    Skills you'll gain: Workforce Planning, People Analytics, Talent Pipelining, Workforce Management, Workforce Development, Human Resources Software, Human Resource Strategy, Gap Analysis, Demand Planning, Capacity Planning, Talent Management, Power BI, Dashboard Creation, Data Storytelling, Employee Retention, Statistical Visualization, Strategic Thinking, Strategic Decision-Making, Forecasting, Talent Acquisition

    Intermediate · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Leading: Human Resource Management and Leadership

    Skills you'll gain: People Management, Diversity and Inclusion, Organizational Leadership, Leadership and Management, Human Resource Strategy, Team Building, Organizational Strategy, Leadership Studies, Team Management, Team Performance Management, Culture Transformation, Workplace inclusivity, Organizational Structure, Team Leadership, Business Leadership, Brand Strategy, Thought Leadership, Brand Management, Branding, Strategic Thinking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    4.1K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Preview
    Preview
    S

    Sage Publications

    Gandhian Thought and Communication

    Skills you'll gain: Media and Communications, Public Affairs, Communication Strategies, Community Organizing, Advocacy, Communication, Persuasive Communication, Strategic Communication, Journalism, Media Relations, Public History, Political Sciences, Storytelling, Social Justice, Community Outreach, Conflict Management, Culture, Governance, Digital Marketing Campaigns, World History

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Strategic HR Leadership

    Skills you'll gain: Succession Planning, Human Resources, Human Resources Management and Planning, Workforce Planning, Strategic Leadership, Human Resource Strategy, Human Capital, Business Leadership, Change Management, People Analytics, Communication Planning, Organizational Change, Organizational Effectiveness, Strategic Decision-Making, Organizational Development, Gap Analysis, Talent Pipelining, Organizational Strategy, People Development, Data-Driven Decision-Making

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    T

    The Expert Academy

    Ethical Influence: Build Trust And Sell With Integrity

    Skills you'll gain: Selling Techniques, Active Listening, Trustworthiness, Emotional Intelligence, Sales Strategy, Empathy & Emotional Intelligence, Empathy, Business Ethics, Influencing, Sales, Customer Relationship Building, Customer Retention, Relationship Management, Customer experience strategy (CX), Customer experience improvement, Ethical Standards And Conduct, Rapport Building, Honesty, Personal Integrity, Self-Awareness

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Entrepreneurship: Launching an Innovative Business

    Skills you'll gain: Customer Analysis, Value Propositions, Closing (Sales), Entrepreneurial Finance, Entrepreneurship, Business Planning, Sales Strategy, Ideation, Sales Pipelines, Innovation, Customer Insights, Risk Management, Risk Analysis, Proposal Development, New Product Development, Sales Presentations, Business Modeling, Strategic Thinking, Market Analysis, Finance

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.3K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Engagement & Feedback Optimization

    Skills you'll gain: People Analytics, Employee Engagement, Employee Surveys, Power BI, Organizational Effectiveness, Employee Coaching, Driving engagement, User Feedback, Performance Metric, Constructive Feedback, Performance Measurement, Workforce Planning, Workforce Management, Workforce Development, Dashboard, Human Resource Strategy, Drive Engagement, Dashboard Creation, Data Analysis, Data Analysis Software

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Profile Data Quality

    Skills you'll gain: Data Quality, Data-Driven Marketing, Data Cleansing, Marketing Analytics, Data Validation, Data Integrity, Data Maintenance, Data Wrangling, Exploratory Data Analysis, Quality Assessment, Campaign Management, Technical Communication, Data Processing, Statistical Reporting, Data Analysis, Stakeholder Communications, Benchmarking, Business Priorities, Microsoft Excel, SQL

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Business Strategies for A Better World

    Skills you'll gain: Social Impact, Demography, Philanthropy, Sustainable Business, Return On Investment, Market Trend, Environmental Social And Corporate Governance (ESG), Corporate Sustainability, Project Scoping, Trend Analysis, Entrepreneurship, Business Strategies, Sustainable Development, Feasibility Studies, International Relations, Business Ethics, Case Studies, International Finance, Governance, Ethical Standards And Conduct

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.8K reviews

    Beginner · Specialization · 3 - 6 Months

1…113114115…537

In summary, here are 10 of our most popular marketing strategy courses

  • The AI-Native Leadership Transition: Microsoft
  • Econometrics: Methods and Applications: Erasmus University Rotterdam
  • Leadership Lessons from Dr Pritam Singh: Sage Publications
  • People Analytics: Microsoft
  • Leading: Human Resource Management and Leadership: Macquarie University
  • Gandhian Thought and Communication: Sage Publications
  • Strategic HR Leadership: Microsoft
  • Ethical Influence: Build Trust And Sell With Integrity: The Expert Academy
  • Entrepreneurship: Launching an Innovative Business: University of Maryland, College Park
  • Engagement & Feedback Optimization: Microsoft

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok