• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Preview
    Preview
    B

    Board Infinity

    Real-Time Dashboards in Python: Streamlit & Live Data

    Skills you'll gain: Real Time Data, Plotly, Dashboard, Dashboard Creation, Live Streaming, Technical Analysis, Data Visualization, Heat Maps, Scalability, Restful API, Pandas (Python Package), Python Programming, UI Components, NumPy, Data Analysis, Application Deployment, Data Persistence, Data Modeling, Event Monitoring

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    SkillsBooster Academy

    AI-First Professional Skills

    Skills you'll gain: AI literacy, Anthropic Claude, Prompt Engineering, Google Gemini, LinkedIn, Interviewing Skills, Microsoft Copilot, Artificial Intelligence, Professional Development, Data Analysis, Communication, Google Sheets, Presentations, Google Workspace, Personal Development, Google Docs, Microsoft PowerPoint, Writing and Editing, Learning Strategies, Productivity

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Adobe

    Creative Design Tools: Adobe Photoshop, Illustrator, Acrobat

    Skills you'll gain: Photo Editing, Adobe Illustrator, Adobe Photoshop, Adobe Acrobat, Typography, Color Theory, Document Management, Generative AI, Graphic Design, AI powered creativity, Graphic and Visual Design, Graphic and Visual Design Software, Document Control, Photography, Visual Storytelling, Design, Adobe Firefly, Workflow Management, Creative Design, Branding

    4.7
    Rating, 4.7 out of 5 stars
    ·
    706 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Performance & Culture Alignment

    Skills you'll gain: Delegation Skills, Responsible AI, Culture Transformation, Team Performance Management, Organizational Development, Prompt Engineering, People Analytics, Empowerment, Performance Management, AI literacy, Microsoft Copilot, Executive Presence, Management Training And Development, Performance Measurement, Organizational Change, Microsoft Teams, Employee Coaching, Goal Setting, Microsoft Development Tools, Microsoft Visio

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Toronto

    Plant Bioinformatic Methods

    Skills you'll gain: Bioinformatics, Network Analysis, Laboratory Reports, Molecular Biology, Research Reports, Molecular, Cellular, and Microbiology, Biology, R (Software), Informatics, Correlation Analysis, Data Visualization Software, Biotechnology, Scientific Visualization, Network Model, Data Analysis Software, Data Synthesis, Life Sciences, Data Analysis, Microbiology, Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.2K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    ESSCA School of Management

    The Persona Method for Innovation

    Skills you'll gain: Persona (User Experience), Design Thinking, Persona Development, Human Centered Design, Generative AI, AI literacy, Innovation, User Research, Responsible AI, User Centered Design, Solution Design, Product Development, Ideation, Customer Analysis, Customer Insights, Market Research, Needs Assessment

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft Leadership Coaching and Mentoring using AI

    Skills you'll gain: Employee Coaching, Delegation Skills, Responsible AI, Culture Transformation, People Analytics, Employee Engagement, Training and Development, People Development, Dashboard, Employee Surveys, Data Storytelling, Dashboard Creation, Coaching, Power BI, Team Performance Management, Organizational Development, Prompt Engineering, Organizational Effectiveness, Workforce Development, Human Resources

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    J

    John Wiley & Sons

    Core Machine Learning Algorithms and Model Validation

    Skills you'll gain: Model Evaluation, Scikit Learn (Machine Learning Library), Keras (Neural Network Library), Machine Learning Algorithms, Model Training, Applied Machine Learning, Deep Learning, Machine Learning Methods, Machine Learning Software, Statistical Modeling, Predictive Modeling, Supervised Learning, Machine Learning, Python Programming, Unsupervised Learning, Data Science, Predictive Analytics, Data Preprocessing, Algorithms, Data Analysis

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Università Bocconi

    Arts and Heritage Management

    Skills you'll gain: Leadership and Management, Branding, Business Management, Brand Management, Brand Strategy, Brand Loyalty, Data Strategy, Fundraising, Data-Driven Decision-Making, Marketing, Consumer Behaviour, Customer experience strategy (CX), Customer Engagement, Value Propositions, Target Audience

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.5K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft Python Development

    Skills you'll gain: Web Scraping, Git (Version Control System), Data Structures, GitHub, Generative AI, Devops Tools, Matplotlib, Data Visualization, DevOps, Agile Methodology, Web Development, Version Control, Debugging, Data Literacy, Scripting, Flask (Web Framework), Plotly, Automation, Data Analysis, Cloud Computing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    753 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Statistical Inference

    Skills you'll gain: Statistical Inference, Statistical Hypothesis Testing, Probability & Statistics, Statistics, Probability, Bayesian Statistics, Statistical Methods, Statistical Modeling, Statistical Analysis, Probability Distribution, Sampling (Statistics), Sample Size Determination, Data Analysis

    4.2
    Rating, 4.2 out of 5 stars
    ·
    4.5K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Chris Croft Training

    Time Management Masterclass: Productivity & Goals

    Skills you'll gain: Time Management, Delegation Skills, Prioritization, Productivity, Smart Goals, Goal Setting, Goal-Oriented, Strategic Prioritization, Organizational Skills, Business Priorities, Mental Concentration, Calendar Management, Action Oriented, Productivity Software, Personal Development, Operational Efficiency, Organizational Effectiveness, Systems Thinking, Marketing Effectiveness, Assertiveness

    Mixed · Course · 1 - 3 Months

1…114115116…547

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok