• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.

Popular Brand Management Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    J

    John Wiley & Sons

    Shopify Success: Managing Customers and Enhancing Experience

    Skills you'll gain: Retail Store Operations, Customer Analysis, Inventory and Warehousing, Customer Retention, Inventory Control, Order Management, Inventory Management, Order Fulfillment, Customer experience improvement, Customer Insights, AI Personalization, Order Delivery, User Research, Order Processing, Retail Management, Loyalty Programs, E-Commerce, Marketing Strategies, Digital Marketing, Business

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    The State University of New York

    Disaster, Crisis, and Emergency Preparedness Communication

    Skills you'll gain: Emergency Response, Mitigation, Safety and Security, Health Disparities, Hazard Communication (HazCom), Risk Management, Social Determinants Of Health, Community Health, Media and Communications, Public Health, Risk Analysis, Vulnerability, Community Outreach, Persuasive Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    232 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Competitive Messaging & Content

    Skills you'll gain: Prompt Engineering, Competitive Analysis, Product Marketing, Prompt Engineering Tools, Content Strategy, Keyword Research, Content Marketing, Content Creation, Product Strategy, Content Optimization, Content Development and Management, Competitive Intelligence, Market Analysis, Search Engine Optimization, Go To Market Strategy, Market Intelligence, Target Audience, Company, Product, and Service Knowledge, Generative AI Agents, Value Propositions

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Madecraft

    A Day in the Life of a Data Scientist

    Skills you'll gain: Data Science, Data Analysis, Data Analysis Software, Technical Communication, Data Storytelling, Data Ethics, Analytics, Data-Driven Decision-Making, Business Analysis, Productivity, Data Presentation, Analytical Skills, Code Review, Process Design, Time Management, Data Visualization, Exploratory Data Analysis, Stakeholder Communications, Project Management, Python Programming

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    T

    The Expert Academy

    Ethical Influence: Build Trust And Sell With Integrity

    Skills you'll gain: Selling Techniques, Active Listening, Trustworthiness, Emotional Intelligence, Sales Strategy, Empathy & Emotional Intelligence, Empathy, Business Ethics, Influencing, Sales, Customer Relationship Building, Customer Retention, Relationship Management, Customer experience strategy (CX), Customer experience improvement, Ethical Standards And Conduct, Rapport Building, Honesty, Personal Integrity, Self-Awareness

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Engagement & Feedback Optimization

    Skills you'll gain: People Analytics, Employee Engagement, Employee Surveys, Power BI, Organizational Effectiveness, Employee Coaching, Driving engagement, User Feedback, Performance Metric, Constructive Feedback, Performance Measurement, Workforce Planning, Workforce Management, Workforce Development, Dashboard, Human Resource Strategy, Drive Engagement, Dashboard Creation, Data Analysis, Data Analysis Software

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Pearson

    Major Purchases and Borrowing

    Skills you'll gain: Consumer Lending, Loans, Mortgage Loans, General Lending, Financial Analysis, Credit Risk, Budget Management, Finance, Lease Contracts, Budgeting, Cost Benefit Analysis, Decision Making, Higher Education, Cost Estimation, Property and Real Estate, Purchasing

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Pearson

    Information Systems Development

    Skills you'll gain: Business Process Modeling, Systems Development Life Cycle, Systems Development, Software Development Life Cycle, Business Process Management, Requirements Analysis, Business Process, Process Modeling, Prototyping, Systems Analysis, Business Modeling, Business Requirements, Process Management, Feasibility Studies, Systems Design, Software Development, Software Engineering, Project Management, System Design and Implementation, Software Development Methodologies

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Audience & Attribution Analytics

    Skills you'll gain: Conversion Funnel Analysis, Marketing Analytics, Customer Analysis, Customer Insights, Data-Driven Marketing, Marketing Effectiveness, Customer Retention, Target Audience, Customer Success Management, Marketing Channel, Journey Mapping, Customer Engagement, Trend Analysis, Return On Investment, Cross-Channel Marketing, Performance Analysis, Marketing Budgets, Stakeholder Engagement, Paid media, Budgeting

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Strategic Planning

    Skills you'll gain: Workforce Planning, Human Resources Management and Planning, Workforce Development, Human Resource Strategy, Microsoft Copilot, People Analytics, Stakeholder Communications, Plan Execution, Microsoft 365, Presentations, Return On Investment, Change Management, Strategic Decision-Making, Microsoft Power Platform, Financial Analysis, Organizational Change, Microsoft Office, Leadership Development, Corporate Strategy, Business

    Advanced · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    T

    Total Seminars

    AWS Application Services & Database Design

    Skills you'll gain: Serverless Computing, Amazon Web Services, Cloud Applications, Database Architecture and Administration, Database Design, Application Deployment, Amazon DynamoDB, Database Administration, Cloud Deployment, Data Architecture, AWS CloudFormation, Data Infrastructure, Database Management, Cloud Development, Cloud Infrastructure, Relational Databases, Databases, Cloud Security, Cloud Management, AWS Identity and Access Management (IAM)

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    Edureka

    Introduction to Linux

    Skills you'll gain: Linux, Linux Administration, grep, Linux Commands, Linux Servers, Command-Line Interface, Unix Commands, Unix, Unix Shell, File I/O, File Management, File Systems, Data Pipelines, Dataflow, Operating Systems, Unstructured Data, Administration, Administrative Support, IT Security Architecture, IT Service Management

    Beginner · Course · 1 - 4 Weeks

1…116117118…834

In summary, here are 10 of our most popular brand management courses

  • Shopify Success: Managing Customers and Enhancing Experience: John Wiley & Sons
  • Disaster, Crisis, and Emergency Preparedness Communication: The State University of New York
  • Competitive Messaging & Content: Microsoft
  • A Day in the Life of a Data Scientist: Madecraft
  • Ethical Influence: Build Trust And Sell With Integrity: The Expert Academy
  • Engagement & Feedback Optimization: Microsoft
  • Major Purchases and Borrowing: Pearson
  • Information Systems Development: Pearson
  • Audience & Attribution Analytics: Coursera
  • Strategic Planning: Microsoft

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok