• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: Preview
    Preview
    U

    University of Virginia

    Grow to Greatness: Smart Growth for Private Businesses, Part I

    Skills you'll gain: Growth Strategies, Business Planning, Business Strategy, Strategic Thinking, Entrepreneurship, Business Process, Process Management, Planning, Value Propositions, Innovation, Business Intelligence, Prioritization, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    661 reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    ESG and Sustainability Analytics

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Sustainable Business, Corporate Sustainability, Key Performance Indicators (KPIs), Sustainability Reporting, Dashboard, Performance Measurement, Sustainable Systems, Sustainability Standards, Sustainable Development, Correlation Analysis, Sustainable Design, Process Development, Organizational Strategy, Data-Driven Decision-Making, Power BI, Process Improvement, Microsoft Copilot, Change Management, Data Visualization

    Advanced · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Creo Incubator

    Corporate Innovation & Intrapreneurship Programme

    Skills you'll gain: Data Storytelling, Proposal Writing, Storytelling, Business Modeling, Ideation, Design Thinking, Proposal Development, Innovation, Brand Strategy, Entrepreneurship, Change Management, Presentations, Influencing, Organizational Development, Business Transformation, Oral Expression, Sales Presentations, Concision, Leadership, Business Strategy

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    H

    HRCI

    Business Management Foundations for HR

    Skills you'll gain: Human Resources, Governance, Workplace inclusivity, Human Resource Policies, Human Resource Strategy, Human Resources Information System (HRIS), Business Management, Human Resources Management and Planning, Risk Mitigation, Human Resource Management, Mitigation, Organizational Change, Organizational Structure, Labor Compliance, Risk Analysis, Business Administration, Change Management, Stakeholder Engagement, Governance Risk Management and Compliance, People Analytics

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Innovation: From Creativity to Entrepreneurship

    Skills you'll gain: Entrepreneurship, Strategic Decision-Making, Innovation, Creativity, Team Management, Creative Problem-Solving, Ideation, Technology Strategies, Creative Thinking, Business Modeling, Engineering Management, Strategic Thinking, Collaboration, People Management, Business Planning, Team Collaboration, Decision Making, Strategic Planning, New Product Development, New Business Development

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.8K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Microeconomics Principles

    Skills you'll gain: Supply And Demand, Economics, Market Dynamics, Behavioral Economics, Economics, Policy, and Social Studies, Social Sciences, Resource Allocation, Market Analysis, Socioeconomics, Consumer Behaviour, Decision Making, Critical Thinking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.3K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Strategic Innovation: Building and Sustaining Innovative Organizations

    Skills you'll gain: Strategic Decision-Making, Team Management, Technology Strategies, Strategic Thinking, Business Modeling, People Management, Innovation, Decision Making, Organizational Strategy, Product Lifecycle Management, Business Strategy, New Product Development, Intellectual Property, Value Propositions, Commercialization, Competitive Analysis, Market Dynamics, Creativity

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.3K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Status: Free
    Free
    C

    Coursera

    Create a Promotional Video using Canva

    Skills you'll gain: Customer Engagement, Canva (Software), Selling Techniques, Video Production, Promotional Materials, Copywriting, Promotional Strategies, Social Media Content, Driving engagement, Multimedia, Product Promotion, Marketing, Social Media Marketing, Value Propositions, Content Creation, Animations

    4.3
    Rating, 4.3 out of 5 stars
    ·
    1.1K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    C

    Case Western Reserve University

    Introduction to International Criminal Law

    Skills you'll gain: Trial Preparation, Court Systems, Legal Proceedings, International Relations, Legal Strategy, Diplomacy, Law, Regulation, and Compliance, Public Safety and National Security, World History, Case Studies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    4K reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Pearson

    Dividends and International Finance

    Skills you'll gain: International Finance, Capital Budgeting, Corporate Finance, General Finance, Finance, Financial Policy, Equities, Financial Market, Corporate Strategy, Financial Management, Return On Investment, Risk Management, Risk Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Sage Publications

    Advanced Human Resource Management Strategies

    Skills you'll gain: Human Resource Management, Human Resources, Human Resources Management and Planning, Human Resource Strategy, Human Capital, People Analytics, Human Resources Information System (HRIS), HR Tech, Human Resource Policies, Business Ethics, Workforce Development, Workforce Planning, Employee Relations, Performance Management, Organizational Strategy, Employee Performance Management, Strategic Leadership, Ethical Standards And Conduct, Employee Engagement, Talent Acquisition

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Product Management: An Introduction

    Skills you'll gain: Product Lifecycle Management, Product Management, Project Management, Product Development, Product Strategy, Portfolio Management, Product Knowledge, Value Propositions, Competitive Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.4K reviews

    Beginner · Course · 1 - 3 Months

1…116117118…537

In summary, here are 10 of our most popular marketing strategy courses

  • Grow to Greatness: Smart Growth for Private Businesses, Part I: University of Virginia
  • ESG and Sustainability Analytics: Microsoft
  • Corporate Innovation & Intrapreneurship Programme: Creo Incubator
  • Business Management Foundations for HR: HRCI
  • Innovation: From Creativity to Entrepreneurship: University of Illinois Urbana-Champaign
  • Microeconomics Principles: University of Illinois Urbana-Champaign
  • Strategic Innovation: Building and Sustaining Innovative Organizations: University of Illinois Urbana-Champaign
  • Create a Promotional Video using Canva: Coursera
  • Introduction to International Criminal Law: Case Western Reserve University
  • Dividends and International Finance: Pearson

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok