• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.

Popular Brand Management Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Assess Product Pricing Strategies

    Skills you'll gain: Product Strategy, Competitive Analysis, Go To Market Strategy, Product Marketing, Market Dynamics, Revenue Management, Revenue Forecasting, Market Analysis, Marketing Psychology, Consumer Behaviour, Demand Planning, Competitive Intelligence, Customer Demand Planning, Value Propositions, Analysis, Benchmarking, Financial Forecasting, Risk Modeling, Stakeholder Communications, Gap Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    J

    John Wiley & Sons

    Leadership and Organizational Culture Evolution

    Skills you'll gain: Culture Transformation, Organizational Leadership, Organizational Development, Organizational Structure, Organizational Strategy, Organizational Change, Strategic Leadership, Culture, Business Leadership, Organizational Effectiveness, Team Leadership, Leadership Studies, Business Transformation, Leadership Development, Leadership, Succession Planning, Organizational Skills, Employee Engagement, Adaptability

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft Customer Journey Mapping 

    Skills you'll gain: Customer Insights, Customer Analysis, AI Personalization, Data Storytelling, Conversion Funnel Analysis, Campaign Management, Customer Data Management, Data-Driven Marketing, Marketing Analytics, Data Presentation, Power BI, Customer Relationship Management (CRM) Software, Upselling, Customer Relationship Management, Personalized Campaigns, Cross-Channel Marketing, Performance Reporting, Key Performance Indicators (KPIs), Campaign Planning, Email Marketing

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    P

    Packt

    API Security Testing for Pentesters & Bug Hunters (2026)

    Skills you'll gain: API Testing, Open Web Application Security Project (OWASP), Postman API Platform, Application Programming Interface (API), Security Testing, Penetration Testing, AI Integrations, Restful API, Continuous Monitoring, Application Security, Vulnerability Assessments, Exploit development, Vulnerability Scanning, Test Tools, Software Documentation, Exploitation techniques, Authentications, JSON, Security Management, Docker (Software)

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    Edureka

    Feature Engineering and Feature Stores for AI and ML

    Skills you'll gain: Feature Engineering, Apache Airflow, Databricks, MLOps (Machine Learning Operations), Data Pipelines, AI Orchestration, Data Lakes, Model Training, Apache Spark, Data Store, AI Workflows, Data Processing, Artificial Intelligence and Machine Learning (AI/ML), Data Transformation, Machine Learning, Data Collection, SQL, Data Storage, Machine Learning Algorithms, Warehouse Management

    Advanced · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft 365 and Agent Administration

    Skills you'll gain: Data Loss Prevention, Microsoft 365, Authentications, Azure Active Directory, Data Governance, Compliance Management, Compliance Auditing, Zero Trust Network Access, Compliance Reporting, Identity and Access Management, Microsoft Teams, Technical Communication, Payment Card Industry (PCI) Data Security Standards, Regulation and Legal Compliance, Cyber Security Assessment, Multi-Factor Authentication, Microsoft Office, Microsoft Azure, User Provisioning, Portfolio Management

    Intermediate · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Preview
    Preview
    B

    Birla Institute of Technology & Science, Pilani

    Agile Software Processes

    Skills you'll gain: Agile Software Development, User Story, Backlogs, Agile Methodology, Agile Product Development, Agile Project Management, Scrum (Software Development), Software Engineering, Sprint Planning, Software Development Life Cycle, Scaled Agile Framework, Software Development, Sprint Retrospectives, Software Development Methodologies, Requirements Analysis, Waterfall Methodology, Continuous Integration, Test Driven Development (TDD), Scalability, Risk Management Framework

    Build toward a degree

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Introduction to Intellectual Property

    Skills you'll gain: Intellectual Property, Legal Strategy, Asset Protection, Business Strategy, Branding, Case Studies, Asset Management, Innovation, Brand Management, Economics, Policy, and Social Studies, Economics, Registration, Policy Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.1K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    E

    EDUCBA

    Employee Motivation and Leadership

    Skills you'll gain: Productivity, Employee Engagement, Team Motivation, Motivational Skills, Drive Engagement, Organizational Leadership, Team Leadership, Leadership Development, Staff Management, Leadership, Prioritization, Employee Performance Management, Driving engagement, Smart Goals, Professional Development, Organizational Effectiveness, Collaboration, Communication Strategies, Communication, Environment

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Creo Incubator

    Corporate Innovation & Intrapreneurship Programme

    Skills you'll gain: Data Storytelling, Proposal Writing, Storytelling, Business Modeling, Ideation, Design Thinking, Proposal Development, Innovation, Brand Strategy, Entrepreneurship, Change Management, Presentations, Influencing, Organizational Development, Business Transformation, Oral Expression, Sales Presentations, Concision, Leadership, Business Strategy

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Pearson

    Importance of Context, Clarity, and Purpose

    Skills you'll gain: Writing, Persuasive Communication, Communication Strategies, Communication, Critical Thinking, Dealing With Ambiguity

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    L&T EduTech

    Chemical Process Safety

    Skills you'll gain: Occupational Safety And Health, Health And Safety Standards, Environment Health And Safety, Control Systems, Risk Analysis, First Aid

    Intermediate · Course · 1 - 4 Weeks

1…117118119…834

In summary, here are 10 of our most popular brand management courses

  • Assess Product Pricing Strategies: Coursera
  • Leadership and Organizational Culture Evolution: John Wiley & Sons
  • Microsoft Customer Journey Mapping : Microsoft
  • API Security Testing for Pentesters & Bug Hunters (2026): Packt
  • Feature Engineering and Feature Stores for AI and ML: Edureka
  • Microsoft 365 and Agent Administration: Microsoft
  • Agile Software Processes: Birla Institute of Technology & Science, Pilani
  • Introduction to Intellectual Property: University of Pennsylvania
  • Employee Motivation and Leadership: EDUCBA
  • Corporate Innovation & Intrapreneurship Programme: Creo Incubator

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok