• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Popular Consumer Behavior Courses and Certifications


  • Status: Preview
    Preview
    A

    AI CERTs

    Modern Game Design Mastery with AI

    Skills you'll gain: Data Ethics, AI powered creativity, AI Product Strategy, AI Workflows, AI literacy, Storytelling

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Analyze Marketplace Data with Power BI & DAX

    Skills you'll gain: Data Analysis Expressions (DAX), Power BI, Data Analysis, Market Data, Data-Driven Decision-Making, Analytics, Business Reporting, Business Analytics, Business Intelligence, Data Modeling, Market Analysis, Customer Analysis, Product Knowledge, Data Transformation, Consumer Behaviour, Star Schema, Interactive Data Visualization

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    الأخلاقيات والثقافة ووجهات النظر العالمية

    Skills you'll gain: Business Ethics, Ethical Standards And Conduct, Cultural Diversity, Global Marketing, Corporate Sustainability, Culture, Branding, Intercultural Competence, Stakeholder Management, Stakeholder Analysis, Decision Making, Consumer Behaviour

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Arizona State University

    Professional Skills: Strategic Planning

    Skills you'll gain: Strategic Thinking, Critical Thinking and Problem Solving, Strategic Decision-Making, Planning, Case Studies, Contingency Planning, Organizational Strategy, Complex Problem Solving, Proactivity, Data-Driven Decision-Making, Forecasting, Business Strategies, Data Literacy, Analysis, Trend Analysis, Critical Thinking, Logical Reasoning, Dealing With Ambiguity, Risk Analysis, Decision Making

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Houdini Soft Body Dynamics: Design & Simulate

    Skills you'll gain: Animation and Game Design, Video Game Development, 3D Assets, Computer Graphic Techniques, Animations, Visualization (Computer Graphics), AI Workflows, Production Line, Behavior-Driven Development, Simulations, Manufacturing and Production, Scripting, Learning Management Systems, C and C++, Interactive Learning, Build Tools, Control Systems, Inventory Control Systems

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Unity: Design & Develop a Tower Defense Game

    4.8
    Rating, 4.8 out of 5 stars
    ·
    14 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Effective Brand Strategy and Brand Management

    Skills you'll gain: Brand Strategy, Branding, Brand Management, Brand Marketing, Brand Loyalty, Brand Awareness, Customer Retention, Internal Communications, Customer Engagement, Customer Insights, Marketing Strategies, Customer Analysis, Diversity Marketing, Value Propositions, Marketing Communications, Consumer Behaviour, Innovation

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Sales Enablement, Innovation, and Growth Hacking

    Skills you'll gain: Sales Enablement, Sales Strategy, Sales Development, Sales Operations, Lead Generation, Sales, Sales Training, Account Strategy, Sales Process, Customer Relationship Management (CRM) Software, Prospecting and Qualification, Sales Prospecting, Global Marketing, Training and Development, Data-Driven Decision-Making, Marketing Automation, Key Performance Indicators (KPIs), Personalized Campaigns, Video Production

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    L&T EduTech

    Pavement Materials and Design (IRC and MoRTH)

    Skills you'll gain: Civil Engineering, Construction Engineering, Design Specifications, Structural Analysis, Materials science, Engineering Practices, Construction, Failure Analysis, Engineering Software, Engineering Design Process, Engineering Calculations, Technical Standard, Laboratory Testing, Analytical Testing

    Advanced · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Track Marketing Goals with Google Analytics

    Skills you'll gain: Google Analytics, Web Analytics, Marketing Analytics, Conversion Funnel Analysis, Google Ads, Marketing Effectiveness, Web Analytics and SEO, Smart Goals, Data-Driven Marketing, Customer Analysis, Digital Marketing, Customer Insights, Analytics, Goal Setting, Trend Analysis, Campaign Planning, Strategic Marketing, Performance Analysis, Data Analysis, Performance Metric

    Beginner · Course · 3 - 6 Months

  • C

    Coursera

    Scripting with Alteryx: Python and R for Advanced Workflows

    Skills you'll gain: Alteryx, Predictive Modeling, People Analytics, Scripting, R Programming, Predictive Analytics, Data Science, Advanced Analytics, Scripting Languages, R (Software), Trend Analysis, Data Preprocessing, Data Integration, Exploratory Data Analysis, Data Manipulation, Data Visualization Software, Data Analysis, Model Evaluation, Employee Retention, Machine Learning

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    Robot Modeling, Simulation, and Control with ROS 2

    Skills you'll gain: Robotics, Machine Controls, 3D Modeling, Simulation and Simulation Software, Simulations, Computer-Aided Design, Control Systems, Computer Vision, Python Programming, Software Visualization, Engineering, Software Engineering, C++ (Programming Language)

    Intermediate · Course · 1 - 3 Months

1…117118119…148

In summary, here are 10 of our most popular consumer behavior courses

  • Modern Game Design Mastery with AI: AI CERTs
  • Analyze Marketplace Data with Power BI & DAX: EDUCBA
  • الأخلاقيات والثقافة ووجهات النظر العالمية: University of Illinois Urbana-Champaign
  • Professional Skills: Strategic Planning: Arizona State University
  • Houdini Soft Body Dynamics: Design & Simulate: EDUCBA
  • Unity: Design & Develop a Tower Defense Game: EDUCBA
  • Effective Brand Strategy and Brand Management: EDUCBA
  • Sales Enablement, Innovation, and Growth Hacking: LearnQuest
  • Pavement Materials and Design (IRC and MoRTH): L&T EduTech
  • Track Marketing Goals with Google Analytics: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok