• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Popular Consumer Behavior Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Coursera

    Measure and Monitor Brand Presence Online

    Skills you'll gain: Marketing Automation, Conversion Funnel Analysis, Lead Generation, Customer Relationship Management (CRM) Software, Brand Awareness, Sales Pipelines, Customer Relationship Management, Customer Acquisition Management, Marketing Effectiveness, Branding, Performance Analysis, Social Media Analytics, Social Media Management, Brand Management, Performance Measurement, Data Capture, Continuous Monitoring, Data-Driven Decision-Making, Market Research

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Feature Engineering 日本語版

    Skills you'll gain: Feature Engineering, Data Preprocessing, Dataflow, Model Optimization, Tensorflow, Data Pipelines, Data Processing, Keras (Neural Network Library), Applied Machine Learning, Data Transformation, Machine Learning Methods, Statistical Machine Learning, Data Store, Data Import/Export, Statistical Methods

    4.5
    Rating, 4.5 out of 5 stars
    ·
    10 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Cloud: Infrastructure as a Service - Master's

    Skills you'll gain: Infrastructure As A Service (IaaS), Cloud Infrastructure, Cloud Services, Cloud Management, Cloud Computing, Cloud Platforms, Disaster Recovery, Cloud Computing Architecture, IT Infrastructure, Cloud Deployment, DevOps, Cloud-Native Computing, Amazon Web Services, Infrastructure Architecture, Virtual Networking, Virtualization, CI/CD, Cloud Applications, Serverless Computing, Cloud Storage

    Build toward a degree

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Crear un panel de inspiración para su marca con Canva

    Skills you'll gain: Canva (Software), Graphical Tools, Design, Graphic and Visual Design Software, Creative Design, Branding, Visual Storytelling, Graphic and Visual Design, Graphic Design, Brand Strategy, Shared Media, Brand Management, Account Management, Marketing Communications

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Trends and Innovations in Sports Media

    Skills you'll gain: Driving engagement, AI Personalization, Media Production, Media Strategy, Media and Communications, Community Organizing, Augmented and Virtual Reality (AR/VR), Digital Media Strategy, Content Creation, Social Media Strategy, Web Content, Social Media, Revenue Management, Innovation, Brand Management, Data-Driven Decision-Making, E-Commerce, Video Production, User Centered Design, Game Theory

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Pennsylvania

    비즈니스와 사회의 글로벌 트렌드

    Skills you'll gain: Demography, Social Studies, International Finance, International Relations, Political Sciences, Market Trend, Socioeconomics, Trend Analysis, Economics, Policy, and Social Studies, World History, Social Sciences, Economic Development, Sociology, Consumer Behaviour, Financial Systems, Economics, Business Economics, Financial Policy, Market Intelligence, Analysis

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Unreal FPS Development - Combat, AI & UI Systems

    Skills you'll gain: Unreal Engine, Video Game Development, Game Design, User Interface (UI), UI Components, Animation and Game Design, Interactive Design, Scripting, User Interface (UI) Design, Event-Driven Programming, Artificial Intelligence, Animations

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Commercial Banking and Credit Management

    Skills you'll gain: Lending and Underwriting, Commercial Banking, General Lending, Banking Services, Deposit Accounts, Loans, Consumer Lending, Banking, Retail Banking, Loan Origination, Bank Regulations, Credit Risk, Payment Processing and Collection, Financial Regulation, Financial Regulations, Financial Systems, Customer Service, Working Capital

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Unreal Engine: Master UMG, AI & Blueprints

    Skills you'll gain: UI Components, User Interface (UI) Design, Interactive Design, Unreal Engine, Game Design, Artificial Intelligence, Scripting, Video Game Development, Data Structures, Data Manipulation, Debugging

    5
    Rating, 5 out of 5 stars
    ·
    14 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    D

    Duke University

    Beginning Llamafile for Local Large Language Models (LLMs)

    Skills you'll gain: LLM Application, Large Language Modeling, Model Deployment, Embeddings, Application Programming Interface (API), Restful API, Natural Language Processing, Command-Line Interface, Open Source Technology, Machine Learning

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Advanced Credit, Market & Liquidity Risk Analysis

    Skills you'll gain: Risk Analysis, Financial Analysis, Financial Market, Financial Trading, Financial Regulation, Bank Regulations, Balance Sheet

    4.9
    Rating, 4.9 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    P

    Packt

    AI Game Development Essentials with Unity 6

    Skills you'll gain: Unity Engine, Agentic systems, Agentic Workflows, Animation and Game Design, Game Design, Video Game Development, Artificial Intelligence, Software Visualization, Simulations, Program Development, C# (Programming Language), Software Design Patterns, Scripting

    Intermediate · Specialization · 3 - 6 Months

1…119120121…148

In summary, here are 10 of our most popular consumer behavior courses

  • Measure and Monitor Brand Presence Online: Coursera
  • Feature Engineering 日本語版: Google Cloud
  • Cloud: Infrastructure as a Service - Master's: Illinois Tech
  • Crear un panel de inspiración para su marca con Canva: Coursera
  • Trends and Innovations in Sports Media: Real Madrid Graduate School Universidad Europea
  • 비즈니스와 사회의 글로벌 트렌드: University of Pennsylvania
  • Unreal FPS Development - Combat, AI & UI Systems: EDUCBA
  • Commercial Banking and Credit Management: EDUCBA
  • Unreal Engine: Master UMG, AI & Blueprints: EDUCBA
  • Beginning Llamafile for Local Large Language Models (LLMs): Duke University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok