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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Glasgow

    Shaping the Next Innovation Opportunity

    Skills you'll gain: Strategic Leadership, Business Leadership, Leadership Development, Organizational Leadership, Leadership, Leadership and Management, Business Transformation, Strategic Decision-Making, Organizational Change, Innovation, Market Research, Corporate Strategy, Competitive Analysis, Business Strategy, Digital Transformation, Business, Business Management, Business Planning, Growth Strategies

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Product Managers

    Skills you'll gain: AI Product Strategy, Agile Product Development, Product Management, Generative AI, Responsible AI, AI Personalization, Product Lifecycle Management, Ideation, Product Automation, Market Analysis, Prototyping

    3.9
    Rating, 3.9 out of 5 stars
    ·
    32 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Creating a Technology Startup Company

    Skills you'll gain: Product Planning, Target Market, Persona Development, Operational Performance Management, Target Audience, Market Opportunities, Systems Thinking, Business Modeling, Product Lifecycle Management, Customer Analysis, Operational Analysis, Entrepreneurship, Leadership and Management, Business Planning, Engineering Management, Market Analysis, People Management, New Product Development, Governance, Engineering

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Sales Proposals and Presentations

    Skills you'll gain: AI Personalization, Proposal Writing, Sales Presentations, Proposal Development, Sales Presentation, Sales Strategy, Storytelling, Presentations, Data Storytelling, Sales Process, Market Research, Anthropic Claude, Microsoft PowerPoint, AI Integrations

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Elevate Team Productivity with Crew AI

    Skills you'll gain: CrewAI, AI Orchestration, AI Workflows, Agentic Workflows, Workflow Management, Generative AI Agents, AI Integrations, Business Process Automation, Tool Calling, Automation, Agentic systems, Decision Making, Process Improvement

    4.8
    Rating, 4.8 out of 5 stars
    ·
    27 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    商务英语课程:市场与营销英语 Marketing & Sales

    Skills you'll gain: Sales Presentation, Sales Presentations, Selling Techniques, Product Marketing, General Sales Practices, Marketing Materials, Presentations, Marketing, Product Promotion, Persuasive Communication, Business Correspondence, Advertising, Public Speaking, Marketing Communications, Business Writing, Influencing, Sales, Business Communication, Marketing Psychology, Concision

    5
    Rating, 5 out of 5 stars
    ·
    8 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    STARWEAVER

    ChatGPT (and other AI) for Product Management & Innovation

    Skills you'll gain: AI Enablement, Customer Insights, Innovation, Customer Analysis, Artificial Intelligence, Business Modeling

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Packt

    Building a Strong Business Foundation

    Skills you'll gain: Business Modeling, Value Propositions, Business Planning, Customer Analysis, Target Market, User Research, Target Audience, Marketing, Marketing Planning, Financial Management, Marketing Strategies, Entrepreneurship, Customer Insights, Email Marketing, Business Development, Social Media Marketing, Promotional Strategies, Interviewing Skills, Social Media, Product Improvement

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    S

    Simplilearn

    Generative AI in Product Development Training

    Skills you'll gain: AI Product Strategy, Generative AI, Miro AI, Product Lifecycle Management, Marketing Materials, Product Roadmaps, Go To Market Strategy, ChatGPT, Product Improvement, Marketing Collateral, Copywriting, User Feedback, Competitive Analysis, Customer Insights, Market Research, Marketing Strategies, Strategic Thinking, Market Intelligence

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Biz Dev: Identifying Growth Opportunities

    Skills you'll gain: Competitive Analysis, Business Development, Data-Driven Decision-Making, Generative AI, Market Opportunities, Market Analysis, Market Research, Trend Analysis, Strategic Thinking, Market Trend, Business Intelligence, Business Strategy, Sustainable Business, Forecasting, AI Integrations, Strategic Planning

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Coursera

    Alteryx Mastery: Data Analytics & Workflow Automation

    Skills you'll gain: Data Import/Export, Alteryx, No-Code Development, Data Visualization, Data Presentation, Business Analytics, Data Governance, Workflow Management, Analytics, Operational Efficiency, Interactive Data Visualization, Enterprise Application Management, Business Reporting, Data Wrangling, Data Cleansing, Data Management, Data Manipulation, Data Transformation, Data Analysis, Automation

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Uncover Insights: AI-Driven Focus Groups

    Skills you'll gain: Focus Group, Prompt Engineering, Qualitative Research, Market Research, Discussion Facilitation, Data Synthesis, Customer Insights, Business Research, Real Time Data, User Feedback, Analysis, Design Research, Data Analysis, Artificial Intelligence, AI Integrations, Generative AI

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular market research courses

  • Shaping the Next Innovation Opportunity: University of Glasgow
  • GenAI for Product Managers: Coursera
  • Creating a Technology Startup Company: University of Colorado Boulder
  • GenAI for Sales Proposals and Presentations: Coursera
  • Elevate Team Productivity with Crew AI: Coursera
  • 商务英语课程:市场与营销英语 Marketing & Sales: Arizona State University
  • ChatGPT (and other AI) for Product Management & Innovation: STARWEAVER
  • Building a Strong Business Foundation: Packt
  • Generative AI in Product Development Training: Simplilearn
  • GenAI for Biz Dev: Identifying Growth Opportunities: Coursera

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