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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


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    Microsoft

    Journey Optimization and Automation

    Skills you'll gain: AI Personalization, Data Storytelling, Conversion Funnel Analysis, Data Presentation, Power BI, Upselling, Marketing Automation, Dashboard, Dashboard Creation, Personalized Campaigns, Sales Pipelines, Microsoft Copilot, Journey Mapping, Lead Generation, Management Reporting, Business Process Automation, Performance Reporting, Return On Investment, Customer Analysis, Prospecting and Qualification

    Beginner · Course · 1 - 3 Months

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    A

    Multiple educators

    DeepLearning.AI Data Engineering

    Skills you'll gain: Data Store, Apache Airflow, Data Modeling, Data Pipelines, Data Storage, Data Storage Technologies, Data Architecture, Requirements Analysis, Data Processing, Data Warehousing, Query Languages, Data Preprocessing, Apache Hadoop, Requirements Elicitation, Vector Databases, Extract, Transform, Load, Data Lakes, Data Integration, Infrastructure as Code (IaC), Data Management

    4.7
    Rating, 4.7 out of 5 stars
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    619 reviews

    Intermediate · Professional Certificate · 3 - 6 Months

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    Google Cloud

    Data Engineering, Big Data, and Machine Learning on GCP

    Skills you'll gain: Dashboard Creation, Model Deployment, Feature Engineering, PySpark, Data Import/Export, Big Data, Apache Spark, Data Governance, Apache Hadoop, Dashboard, Apache Kafka, Data Store, Cloud Services, Cloud Deployment, Data Access, Cloud API, Data Architecture, Data Quality, Data Cleansing, Machine Learning Methods

    4.6
    Rating, 4.6 out of 5 stars
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    4.4K reviews

    Intermediate · Specialization · 3 - 6 Months

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    Pearson

    Growing a Business

    Skills you'll gain: Intellectual Property, Growth Strategies, Sales Process, Entrepreneurship, Commercialization, Business Strategy, Marketing, Strategic Partnership, Sales, Sustainable Business, Mergers & Acquisitions, Innovation, Strategic Decision-Making

    Beginner · Course · 1 - 4 Weeks

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    Microsoft

    Campaign Execution and Automation

    Skills you'll gain: Conversion Funnel Analysis, Campaign Planning, Campaign Management, Marketing Automation, Generative AI Agents, Digital Marketing Campaigns, Marketing Operations, Advertising Campaigns, Marketing Planning, Personalized Campaigns, Social Media Campaigns, Go To Market Strategy, Cross-Channel Marketing, Content Performance Analysis, Paid media, Plan Execution, Pay Per Click Advertising, Performance Analysis, Integrated Marketing Communications, LinkedIn

    Intermediate · Course · 1 - 3 Months

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    Pearson

    Entrepreneurship and New Venture Creation

    Skills you'll gain: Intellectual Property, Brainstorming, Ideation, Competitive Analysis, Entrepreneurship, Business Modeling, Growth Strategies, Sales Process, Business Ethics, Creative Thinking, Feasibility Studies, Commercialization, Target Market, Market Analysis, Value Propositions, Market Opportunities, Business Planning, Innovation, Ethical Standards And Conduct, Presentations

    Beginner · Specialization · 1 - 3 Months

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    Google

    Foundations of Business Intelligence

    Skills you'll gain: Stakeholder Engagement, Business Intelligence, Stakeholder Communications, Data-Driven Decision-Making, Dashboard, Real Time Data, Data Integration, Data Modeling, Data Compilation, Data Analysis, Business Metrics, Plan Execution, Business Process Improvement, Business Process, Project Implementation, Continuous Monitoring

    4.8
    Rating, 4.8 out of 5 stars
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    2.2K reviews

    Advanced · Course · 1 - 4 Weeks

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    Ludwig-Maximilians-Universität München (LMU)

    Advanced Competitive Strategy

    Skills you'll gain: Mergers & Acquisitions, Customer Retention, Business Strategy, Growth Strategies, Corporate Strategy, Strategic Thinking, Competitive Analysis, Strategic Marketing, Strategic Partnership, Regulatory Compliance, Product Strategy, New Business Development, Consolidation, Market Dynamics, Revenue Management, Consumer Behaviour, Market Analysis, Business Economics, Marketing

    4.7
    Rating, 4.7 out of 5 stars
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    884 reviews

    Mixed · Course · 1 - 3 Months

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    IBM

    Exploratory Data Analysis for Machine Learning

    Skills you'll gain: Exploratory Data Analysis, Feature Engineering, Statistical Methods, Data Preprocessing, Statistical Inference, Statistical Hypothesis Testing, Data Processing, Applied Machine Learning, Data Access, Statistics, Statistical Analysis, Data Analysis, Data Cleansing, Data Manipulation, Data Science, Data Wrangling, Machine Learning, Probability & Statistics, Data Import/Export, Data Transformation

    4.6
    Rating, 4.6 out of 5 stars
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    2.6K reviews

    Intermediate · Course · 1 - 3 Months

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    IBM

    NoSQL, Big Data, and Spark Foundations

    Skills you'll gain: NoSQL, Apache Spark, Apache Hadoop, MongoDB, Database Development, Database Systems, Databases, Database Management Systems, Database Management, Extract, Transform, Load, Database Software, Database Administration, PySpark, Apache Hive, Machine Learning Methods, Big Data, Machine Learning, Applied Machine Learning, Generative AI, Model Evaluation

    4.5
    Rating, 4.5 out of 5 stars
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    848 reviews

    Beginner · Specialization · 3 - 6 Months

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    Madecraft

    A Day in the Life of a Data Scientist

    Skills you'll gain: Data Science, Data Analysis, Data Analysis Software, Technical Communication, Data Storytelling, Data Ethics, Analytics, Data-Driven Decision-Making, Business Analysis, Productivity, Data Presentation, Analytical Skills, Code Review, Process Design, Time Management, Data Visualization, Exploratory Data Analysis, Stakeholder Communications, Project Management, Python Programming

    Intermediate · Course · 1 - 3 Months

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    Olay

    AI Beauty: Transforming Cosmetics via Prompt Engineering

    Skills you'll gain: Prompt Engineering, AI Personalization, AI literacy, Responsible AI, Personalized Campaigns, Prompt Patterns, AI Product Strategy, Data Ethics, Personalized Service, AI powered creativity, Artificial Intelligence and Machine Learning (AI/ML), Generative AI, Artificial Intelligence, Image Analysis, Case Studies, Data-Driven Marketing, Computer Vision, Customer Insights, Customer Analysis, Information Privacy

    Beginner · Course · 1 - 4 Weeks

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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