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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


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    Pearson

    Monopolistic Competition & Oligopoly

    Skills you'll gain: Game Theory, Advertising, Market Dynamics, Marketing, Business Strategy, Competitive Analysis, Business Economics, Strategic Thinking, Consumer Behaviour, Market Analysis, Supply And Demand, Branding, Economics, Strategic Decision-Making

    Beginner · Course · 1 - 4 Weeks

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    Pearson

    Foundations of Business

    Skills you'll gain: Capacity Planning, Marketing, Financial Statements, Human Resource Management, Target Market, Human Resources, Human Resource Strategy, Operations Management, Workforce Development, Target Audience, Human Resources Management and Planning, Financial Statement Analysis, Securities (Finance), Business Ethics, Corporate Finance, Supply And Demand, Entrepreneurship, Organizational Structure, Business Economics, Ethical Standards And Conduct

    Beginner · Specialization · 1 - 3 Months

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    University of Michigan

    Understanding and Visualizing Data with Python

    Skills you'll gain: Sampling (Statistics), Data Visualization, Plot (Graphics), Data Literacy, Statistics, Scientific Visualization, Matplotlib, Statistical Visualization, Probability & Statistics, Jupyter, Statistical Methods, Data Analysis, Statistical Analysis, Exploratory Data Analysis, Descriptive Statistics, Statistical Inference, NumPy, Data Dictionary, Box Plots, Python Programming

    4.7
    Rating, 4.7 out of 5 stars
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    2.7K reviews

    Beginner · Course · 1 - 4 Weeks

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    Automatic Data Processing, Inc. (ADP)

    ADP Entry-Level Payroll Specialist

    Skills you'll gain: Payroll Tax, Payroll, Payroll Systems, Payroll Processing, Payroll Administration, Payroll Reporting, Tax Compliance, Tax Management, Labor Compliance, Tax Returns, Tax Preparation, Compensation Management, Non-Profit Accounting, Data Entry, Income Tax, Workforce Management, Customer Service, Benefits Administration, Labor Law, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
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    819 reviews

    Beginner · Professional Certificate · 3 - 6 Months

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    IBM

    Exploratory Data Analysis for Machine Learning

    Skills you'll gain: Exploratory Data Analysis, Feature Engineering, Statistical Methods, Data Preprocessing, Statistical Inference, Statistical Hypothesis Testing, Data Processing, Applied Machine Learning, Data Access, Statistics, Statistical Analysis, Data Analysis, Data Cleansing, Data Manipulation, Data Science, Data Wrangling, Machine Learning, Probability & Statistics, Data Import/Export, Data Transformation

    4.6
    Rating, 4.6 out of 5 stars
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    2.6K reviews

    Intermediate · Course · 1 - 3 Months

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    IBM

    IBM Data Analyst Capstone Project

    Skills you'll gain: Data Visualization, Exploratory Data Analysis, Interactive Data Visualization, Statistical Visualization, Scientific Visualization, Data Presentation, IBM Cognos Analytics, Data Storytelling, Data Analysis, Dashboard Creation, Data Visualization Software, Dashboard, Jupyter, Statistical Reporting, Scatter Plots, Analytics, Box Plots, Looker (Software), Data Wrangling, Data Collection

    4.7
    Rating, 4.7 out of 5 stars
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    1.3K reviews

    Advanced · Course · 1 - 3 Months

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    Microsoft

    Launch Your Customer Engagement Career

    Skills you'll gain: Storytelling, Customer Engagement, Customer Success Management, Verbal Communication Skills, Professional Development, Professionalism, Data Presentation, Interviewing Skills, Customer Relationship Management, Customer Relationship Building, Customer experience strategy (CX), LinkedIn, Communication, Professional Networking, Portfolio Management, Interactive Data Visualization, Communication Planning

    Beginner · Course · 1 - 4 Weeks

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    Olay

    AI Beauty: Transforming Cosmetics via Prompt Engineering

    Skills you'll gain: Prompt Engineering, AI Personalization, AI literacy, Responsible AI, Personalized Campaigns, Prompt Patterns, AI Product Strategy, Data Ethics, Personalized Service, AI powered creativity, Artificial Intelligence and Machine Learning (AI/ML), Generative AI, Artificial Intelligence, Image Analysis, Case Studies, Data-Driven Marketing, Computer Vision, Customer Insights, Customer Analysis, Information Privacy

    Beginner · Course · 1 - 4 Weeks

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    John Wiley & Sons

    Facebook For Dummies

    Skills you'll gain: Facebook, digital literacy, Fundraising, Fundraising and Crowdsourcing, Social Media, Social Media Content, Social Media Marketing, Social Media Management, Social Media Strategy, Shared Media, Safety and Security, Communication, Security Awareness, Personally Identifiable Information, Event Management, Group Policy, Relationship Building, Content Scheduling, Web Presence, Information Privacy

    Beginner · Specialization · 3 - 6 Months

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    Coursera

    Exploratory Data Analysis and Visualization

    Skills you'll gain: Exploratory Data Analysis, Dashboard Creation, Dashboard, Descriptive Statistics, Correlation Analysis, Business Metrics, Data Presentation, Scatter Plots, Data Analysis, Key Performance Indicators (KPIs), Tableau Software, Statistical Visualization, Data Visualization, Statistical Reporting, Business Analytics, Descriptive Analytics, Data Visualization Software, Data Analysis Software, Data Processing, Data Architecture

    Intermediate · Specialization · 3 - 6 Months

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    Pearson

    Principles of Macroeconomics

    Skills you'll gain: Supply And Demand, Financial Policy, Market Dynamics, International Finance, Financial Systems, Economics, Economic Development, Banking Services, International Relations, Production Process, Operational Efficiency, Consumer Behaviour, Financial Market, Banking, Policy Analysis, Research, and Development, Market Analysis, Market Trend, Public Policies, Economics, Policy, and Social Studies, Key Performance Indicators (KPIs)

    Beginner · Specialization · 1 - 3 Months

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    EDHEC Business School

    Investment Management with Python and Machine Learning

    Skills you'll gain: Investment Management, Portfolio Management, Text Mining, Portfolio Risk, Applied Machine Learning, Asset Management, Network Analysis, Investments, Data Visualization Software, Machine Learning Methods, Return On Investment, Statistical Machine Learning, Financial Statement Analysis, Financial Data, Market Data, Financial Management, Unstructured Data, Predictive Modeling, Web Scraping, Risk Management

    4.6
    Rating, 4.6 out of 5 stars
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    1.8K reviews

    Beginner · Specialization · 3 - 6 Months

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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