• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Popular Consumer Behavior Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Track Key KPIs

    Skills you'll gain: Stakeholder Communications, Key Performance Indicators (KPIs), Management Reporting, Performance Reporting, Google Analytics, Marketing Analytics, Social Media Analytics, Brand Marketing, Data-Driven Marketing, Performance Measurement, Market Share, Business Metrics, Brand Strategy, Brand Management, Marketing Operations, Operational Performance Management, Dashboard, Data-Driven Decision-Making, Analytics, Data Collection

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    P

    Packt

    Debunking C++ Myths

    Skills you'll gain: Test Driven Development (TDD), C and C++, C++ (Programming Language), Debugging, Maintainability, C (Programming Language), System Programming, Functional Design, Secure Coding, Software Architecture, Cross Platform Development, Memory Management, Interoperability, Performance Tuning, Network Troubleshooting

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Tendencias e innovaciones en los medios deportivos

    Skills you'll gain: AI Personalization, Content Performance Analysis, Augmented and Virtual Reality (AR/VR), Media Production, Media and Communications, Digital Media Strategy, Media Strategy, Revenue Management, Content Creation, Web Content, Brand Management, E-Commerce, Social Media Strategy, Social Media, Community Organizing, Innovation, Data-Driven Decision-Making, Video Production, User Centered Design, Game Theory

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnQuest

    Automation, Platform Trends, and Social Sales Growth

    Skills you'll gain: Regional Sales, Benchmarking, Sales Training, Sales, Sales Pipelines, Competitive Intelligence, Sales Enablement, Marketing Automation, Market Intelligence, Trend Analysis, Sales Strategy, Sales Management, Sales Operations, Sales Development, Lead Generation, Digital Brand Strategy, Customer Relationship Management (CRM) Software, Automation, Social Media Management, Global Marketing

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Track Tasks & Reports

    Skills you'll gain: Issue Tracking, Business Reporting, Accountability, Document Management, Consolidation, Content Management Systems, Verification And Validation, Content Management

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Optimize and Deploy Edge AI Models

    Skills you'll gain: Model Optimization, Model Deployment, MLOps (Machine Learning Operations), Tensorflow, Performance Analysis, Applied Machine Learning

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    Edureka

    Salesforce Agentforce: Build & Deploy Intelligent Agents

    Skills you'll gain: AI Workflows, AI Orchestration, Agentic Workflows, Prompt Engineering, Generative AI Agents, AI Enablement, Agentic systems, AI Security, Prompt Patterns, Salesforce, Responsible AI, Enterprise Application Management, Context Engineering, Artificial Intelligence, Data Governance, Data Architecture, Automation, Business Requirements, Customer Relationship Management (CRM) Software, Data Security

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    U

    University of Maryland, College Park

    Breach From Within: Introduction to Insider Risk and Threats

    Skills you'll gain: Risk Management Framework, Threat Management, Cyber Risk, Risk Management, Security Management, MITRE ATT&CK Framework, Security Awareness, Operational Risk, Risk Analysis, Business Risk Management, Human Factors (Security), Safety Culture, Risk Mitigation, Industrial and Organizational Psychology, Infrastructure Security, Threat Detection, Cyber Security Strategy, Cyber Security Policies, Organizational Leadership, Organizational Effectiveness

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Mastering SAS Macros: Build, Automate & Optimize Programs

    Skills you'll gain: Automation, SAS (Software), Debugging, SQL, Data Manipulation, Data Processing

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    B

    Board Infinity

    Introduction to JUnit

    Skills you'll gain: JUnit, Unit Testing, Software Testing, Test Tools, Java Programming, Verification And Validation, Java, Test Case, Test Automation, Programming Principles, Code Reusability

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    Y

    Yale University

    Vyombo vya Habari Dijitali kwa Matokeo ya Afya

    Skills you'll gain: Health Promotion, Health Education, Media and Communications, Social Impact, Behavioral Health, Web Content, Digital Analysis, Program Evaluation, Digital Communications, Persuasive Communication, Public Health, Driving engagement, Survey Creation, Data Collection

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Optimize ML Models: Hyperparameter Tuning

    Skills you'll gain: Model Optimization, Model Training, Model Evaluation, Performance Tuning, Applied Machine Learning, Scikit Learn (Machine Learning Library), Machine Learning Methods, Machine Learning Algorithms

    Intermediate · Course · 1 - 4 Weeks

1…124125126…129

In summary, here are 10 of our most popular consumer behavior courses

  • Track Key KPIs: Coursera
  • Debunking C++ Myths: Packt
  • Tendencias e innovaciones en los medios deportivos: Real Madrid Graduate School Universidad Europea
  • Automation, Platform Trends, and Social Sales Growth: LearnQuest
  • Track Tasks & Reports: Coursera
  • Optimize and Deploy Edge AI Models: Coursera
  • Salesforce Agentforce: Build & Deploy Intelligent Agents: Edureka
  • Breach From Within: Introduction to Insider Risk and Threats: University of Maryland, College Park
  • Mastering SAS Macros: Build, Automate & Optimize Programs: EDUCBA
  • Introduction to JUnit: Board Infinity

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok