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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    Coursera

    Analyze Logs: Fix LLM Hallucinations

    Skills you'll gain: Technical Communication, LLM Application, Debugging, Anomaly Detection, Root Cause Analysis, Pandas (Python Package), Business Metrics, Data Analysis Expressions (DAX), Data Analysis, Analysis, Data Processing, Data Manipulation, Performance Metric, Generative AI, Customer Retention, Artificial Intelligence

    Intermediate · Course · 1 - 4 Weeks

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    LearnKartS

    ChatGPT for Work & Career Productivity

    Skills you'll gain: ChatGPT, Market Research, Presentations, Business Correspondence, Risk Analysis, Business Writing, Productivity, Prioritization, Taking Meeting Minutes, Technical Writing, Content Creation, Administrative Support, Time Management, Organizational Skills, Technical Documentation, Excel Formulas

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    IE Business School

    Gestión del canal de distribución y retailing

    Skills you'll gain: Retail Management, Marketing Channel, Merchandising, Supply Chain Planning, Retail Sales, Supply Chain, Product Assortment, Logistics Management, Business Strategy, Business Technologies, Market Opportunities, Competitive Analysis, Technology Strategies, Promotional Strategies, E-Commerce, Conflict Management, Cross-Channel Marketing, Growth Strategies, Consumer Behaviour, Digital Transformation

    4.7
    Rating, 4.7 out of 5 stars
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    444 reviews

    Beginner · Course · 1 - 4 Weeks

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    Microsoft

    Microsoft Data Architecture for Modern Data Stacks

    Skills you'll gain: Star Schema, Snowflake Schema, Data Lakes, Data Governance, Data Warehousing, CI/CD, Database Design, Power BI, Data Pipelines, Data Management, Microsoft Azure, Real Time Data, Data Architecture, Extract, Transform, Load, Microsoft Copilot, Cost Control, Data Modeling, Transact-SQL, SQL, Cloud Infrastructure

    Intermediate · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
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    Johns Hopkins University

    Biostatistics in Public Health

    Skills you'll gain: Biostatistics, Statistical Hypothesis Testing, Logistic Regression, Regression Analysis, Sampling (Statistics), Statistical Methods, Statistical Visualization, Statistical Analysis, Epidemiology, Quantitative Research, Descriptive Statistics, Probability & Statistics, Statistical Inference, Probability Distribution, Public Health, Scientific Methods, Statistics, Statistical Modeling, Advanced Analytics, Predictive Modeling

    4.8
    Rating, 4.8 out of 5 stars
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    2.4K reviews

    Beginner · Specialization · 3 - 6 Months

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    IESE Business School

    Introducción a la Contabilidad Financiera

    Skills you'll gain: Financial Statement Analysis, Income Statement, Financial Statements, Accounting, Balance Sheet, Financial Accounting, Accrual Accounting, General Accounting, Financial Analysis, Financial Reporting, Cash Flows, Business Analytics

    4.8
    Rating, 4.8 out of 5 stars
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    1.3K reviews

    Beginner · Course · 1 - 4 Weeks

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    Microsoft

    Using Microsoft Copilot to Understand Your Customer

    Skills you'll gain: Customer Insights, Microsoft Copilot, Customer Analysis, Persona Development, Marketing Analytics, Marketing, Marketing Strategies, Report Writing, Search Engine Marketing, Generative AI Agents, Target Audience, Prompt Engineering, Search Engine Optimization, Customer Data Management, Social Media Marketing

    4.3
    Rating, 4.3 out of 5 stars
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    11 reviews

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Agentic AI Content for Practitioners (Teams: HR)

    Skills you'll gain: AI Enablement, Human Capital, People Analytics, Workforce Development, Business Process Automation, Digital Transformation, Employee Engagement, Recruitment, Constructive Feedback

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    Create Animated Social Media Posts using Canva

    Skills you'll gain: Canva (Software), Graphic and Visual Design, Graphic Design, Graphics Software, Graphical Tools, Animations, Content Creation, Social Media, Collaborative Software, Marketing

    4.4
    Rating, 4.4 out of 5 stars
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    179 reviews

    Intermediate · Guided Project · Less Than 2 Hours

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    Illinois Tech

    Health Informatics Capstone & Innovation Project

    Skills you'll gain: Responsible AI, Health Technology, Health Informatics, Clinical Informatics, Electronic Medical Record, Technology Roadmaps, Patient Flow, Public Health, Innovation, Healthcare Project Management, Systems Integration, Artificial Intelligence, Data Analysis, Data Ethics, Interoperability, Emerging Technologies, Solution Design, Model Evaluation, Application Programming Interface (API), Project Management

    Mixed · Course · 1 - 4 Weeks

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    Coursera

    Analyze Timelines: Conquer Project Bottlenecks

    Skills you'll gain: Project Risk Management, Dependency Analysis, Case Studies, Project Schedules, Scheduling, Risk Mitigation, Risk Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Starweaver

    Strategic Leadership in Hospitality

    Skills you'll gain: Revenue Management, Customer experience strategy (CX), Service Design, Design Thinking, Change Management, Capital Expenditure, Financial Statement Analysis, Cost Control, Social Media Marketing, Hospitality Management, Social Media, Innovation, Financial Forecasting, Finance, Operations Management, Prototyping, Strategic Planning, Capital Budgeting, Search Engine Optimization, Key Performance Indicators (KPIs)

    4.4
    Rating, 4.4 out of 5 stars
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    117 reviews

    Intermediate · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Analyze Logs: Fix LLM Hallucinations: Coursera
  • ChatGPT for Work & Career Productivity: LearnKartS
  • Gestión del canal de distribución y retailing : IE Business School
  • Microsoft Data Architecture for Modern Data Stacks: Microsoft
  • Biostatistics in Public Health: Johns Hopkins University
  • Introducción a la Contabilidad Financiera: IESE Business School
  • Using Microsoft Copilot to Understand Your Customer: Microsoft
  • Agentic AI Content for Practitioners (Teams: HR): Coursera
  • Create Animated Social Media Posts using Canva: Coursera
  • Health Informatics Capstone & Innovation Project: Illinois Tech

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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