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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: New
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    Scrum Alliance

    Leveraging AI for Precision Insights

    Skills you'll gain: Responsible AI, Data Ethics, Sprint Retrospectives, Slack (Software), AI Workflows, Collaborative Software, AI literacy, Scrum (Software Development), AI Personalization, Employee Coaching, AI Enablement, Team Performance Management, Agile Methodology, Agile Project Management, Team Management, Data-Driven Decision-Making, Performance Metric, Conflict Management, Internal Communications, Natural Language Processing

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
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    University of California, Davis

    Computational Social Science

    Skills you'll gain: Network Analysis, Social Network Analysis, Data Wrangling, Natural Language Processing, Web Scraping, Data Cleansing, Social Sciences, Data Ethics, Databases, Artificial Intelligence, Research, Social Media Analytics, Simulations, Data Processing, Text Mining, Big Data, Applied Machine Learning, Systems Thinking, Data Science, Agentic systems

    4.6
    Rating, 4.6 out of 5 stars
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    1.3K reviews

    Beginner · Specialization · 3 - 6 Months

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    University of Glasgow

    MBA Essentials

    Skills you'll gain: Leadership and Management, Business Administration, Leadership Studies, Supply Chain, Marketing Strategies, Digital Transformation, Supply Chain Management, Organizational Change, Business Leadership, Sustainable Business, Marketing, Financial Data, Business Operations, Business Management, Strategic Marketing, Innovation, Corporate Sustainability, Accounting, Change Management, Project Management

    4.6
    Rating, 4.6 out of 5 stars
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    254 reviews

    Intermediate · Course · 1 - 4 Weeks

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    Universidad Nacional Autónoma de México

    Fundamentos Estratégicos Empresariales

    Skills you'll gain: Business Planning, ISO 9000 Series, Strategic Marketing, Marketing, Financial Statement Analysis, Financial Statements, Quality Management Systems, Organizational Strategy, Financial Analysis, Product Planning, Governance, Marketing Planning, Corporate Strategy, Operations Management, Organizational Structure, Working Capital, Financial Data, Business Strategies, Market Analysis, Quality Management

    4.7
    Rating, 4.7 out of 5 stars
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    1.8K reviews

    Beginner · Specialization · 3 - 6 Months

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    Duke University

    Data Visualization and Communication with Tableau

    Skills you'll gain: Data Storytelling, Dashboard, Data Presentation, Tableau Software, Dashboard Creation, Data Visualization, Business Analytics, Interactive Data Visualization, Statistical Visualization, Process Improvement, Business Process, Presentations, Business Process Improvement, Data Visualization Software, Oral Expression, Data Analysis, Graphing, Analysis, Visualization (Computer Graphics), Stakeholder Communications

    4.7
    Rating, 4.7 out of 5 stars
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    3.2K reviews

    Mixed · Course · 1 - 3 Months

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    Knowledge Accelerators

    From Excel to Power BI

    Skills you'll gain: Power BI, Dashboard Creation, Business Intelligence, Business Intelligence Software, Data Visualization, Business Reporting, Data Presentation, Business Analytics, Data Analysis, Data Synthesis, Excel Formulas, Data Manipulation, Collaborative Software, Trend Analysis, Data Cleansing, Data Management, Data Quality

    4.5
    Rating, 4.5 out of 5 stars
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    1.7K reviews

    Beginner · Course · 1 - 3 Months

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    STARWEAVER

    Sales Presentations and Objection Mastery

    Skills you'll gain: Sales Presentations, Sales Presentation, Overcoming Objections, Value Propositions, Marketing Collateral, Storytelling, Product Demonstration, Presentations, Selling Techniques, Upselling, Sales Strategy, Cross Selling, Sales, Data Storytelling, Proposal Development, Return On Investment, Verbal Communication Skills, Price Negotiation, Customer Success Management, Cross-Functional Collaboration

    Beginner · Course · 1 - 4 Weeks

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    University of London

    Foundations of Data Science: K-Means Clustering in Python

    Skills you'll gain: Plot (Graphics), Data Visualization, Data Literacy, Statistical Methods, Data Science, Applied Machine Learning, Unsupervised Learning, Statistics, NumPy, Python Programming, Pandas (Python Package), Data Analysis, Machine Learning Algorithms, Descriptive Statistics, Data Processing, Analytics, Machine Learning, Data Manipulation

    4.6
    Rating, 4.6 out of 5 stars
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    735 reviews

    Beginner · Course · 1 - 3 Months

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    Packt

    AI Product Manager Skills for Agile - AI Product Management

    Skills you'll gain: AI Product Strategy, Prompt Engineering, Product Roadmaps, Prompt Engineering Tools, Persona (User Experience), Competitive Analysis, Sprint Planning, Agile Product Development, Backlogs, Persona Development, Market Opportunities, Product Management, Product Strategy, Jira (Software), User Story, Market Analysis, Agile Methodology, Product Planning, AI Enablement, Product Requirements

    Intermediate · Course · 1 - 3 Months

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    University of New Mexico

    International Business I

    Skills you'll gain: International Finance, Social Sciences, Economics, Policy, and Social Studies, International Relations, Social Studies, Political Sciences, Economic Development, Culture, Global Marketing, Socioeconomics, Cultural Diversity, World History, Intercultural Competence, Business Economics, Cultural Sensitivity, Economics, Business, Financial Market

    4.7
    Rating, 4.7 out of 5 stars
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    2.3K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
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    University of Michigan

    Applied Text Mining in Python

    Skills you'll gain: Text Mining, Data Preprocessing, Natural Language Processing, Data Mining, Data Processing, Classification Algorithms, Unstructured Data, Feature Engineering, Data Manipulation, Data Cleansing, Python Programming, Applied Machine Learning, Unsupervised Learning, Model Training, Supervised Learning

    4.2
    Rating, 4.2 out of 5 stars
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    3.8K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Status: Free
    Free
    C

    Coursera

    Use Canva to Create Social Media Visuals for Business

    Skills you'll gain: Social Media Content, Social Media, Facebook, Content Creation, Marketing Materials, Social Media Marketing, Instagram, Dashboard, Graphic Design, Brand Management, Digital Marketing

    4.5
    Rating, 4.5 out of 5 stars
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    1.4K reviews

    Beginner · Guided Project · Less Than 2 Hours

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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