• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Popular Consumer Behavior Courses and Certifications


  • Status: Preview
    Preview
    Y

    Yale University

    Financial Markets

    Skills you'll gain: Financial Regulations, Investment Banking, Financial Market, Risk Management, Financial Regulation, Securities (Finance), Portfolio Risk, Financial Services, Financial Industry Regulatory Authorities, Capital Markets, Finance, Equities, Banking, Portfolio Management, Investments, Bank Regulations, Behavioral Economics, Governance, Corporate Finance, Derivatives

    4.8
    Rating, 4.8 out of 5 stars
    ·
    32K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    Y

    Yale University

    Everyday Parenting: The ABCs of Child Rearing

    Skills you'll gain: Applied Behavior Analysis, Behavior Management, Positive Behavior Support, Parent Communication, Behavioral Management, Communication Strategies, Mental Health, Working With Children, Habit Formation, Community Mental Health Services, Family Support, Mental and Behavioral Health, Child Development, Constructive Feedback, Problem Solving

    4.9
    Rating, 4.9 out of 5 stars
    ·
    3.2K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    S

    Stanford University

    Stanford Introduction to Food and Health

    Skills you'll gain: Cooking, Nutrition Education, Meal Planning And Preparation, Health Promotion, Health Education, Food and Beverage, Nutrition and Diet, Public Health, Behavior Management, Social Studies, Habit Formation, Cultural Diversity, Health Informatics, Chronic Diseases

    4.7
    Rating, 4.7 out of 5 stars
    ·
    34K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    Y

    Yale University

    Introduction to Psychology

    Skills you'll gain: Psychology, Mental Health Diseases and Disorders, Child Development, Human Development, Human Learning, Psychological Evaluations, Psychotherapy, Social Sciences, Cognitive Behavioral Therapy, Learning Theory, Sensory Systems Analysis, Scientific Methods, Critical Thinking, Problem Solving

    4.9
    Rating, 4.9 out of 5 stars
    ·
    33K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Virginia

    Marketing Analytics

    Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Marketing Effectiveness, Marketing Strategies, Regression Analysis, Marketing Budgets, Data-Driven Decision-Making, Branding, Brand Management, Resource Allocation, Customer Analysis, Customer Insights, Brand Awareness, Predictive Analytics, Brand Strategy, Statistical Analysis, A/B Testing, Consumer Behaviour, Return On Investment, Statistical Methods

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6.4K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Microeconomics Principles

    Skills you'll gain: Supply And Demand, Economics, Market Dynamics, Business Economics, Behavioral Economics, Policy Analysis, Economics, Policy, and Social Studies, Business, Business Operations, Consumer Behaviour, Operations, Political Sciences, Social Sciences, Business Strategy, Public Policies, Competitive Analysis, Resource Allocation, Revenue Management, Market Analysis, Socioeconomics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.4K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Brand Management and Brand Strategy

    Skills you'll gain: Brand Strategy, Branding, Brand Management, Brand Awareness, Brand Loyalty, Strategic Marketing, Consumer Behaviour, Marketing Strategy and Techniques

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    S

    Stanford University

    Game Theory

    Skills you'll gain: Game Theory, Mathematical Modeling, Graph Theory, Bayesian Statistics, Behavioral Economics, Probability, Economics, Problem Solving, Algorithms, Theoretical Computer Science, Probability Distribution

    4.6
    Rating, 4.6 out of 5 stars
    ·
    4.9K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    AI Agents and Agentic AI in Python: Powered by Generative AI

    Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI Agents, AI Orchestration, Prompt Patterns, Agentic Workflows, OpenAI API, LLM Application, AI Workflows, AI literacy, AI Enablement, AI powered creativity, Agentic systems, Generative AI, Artificial Intelligence, Large Language Modeling, AI Security, Tool Calling, OpenAI, Application Development

    4.8
    Rating, 4.8 out of 5 stars
    ·
    8.4K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Toronto

    Introduction to Psychology

    Skills you'll gain: Psychology, Clinical Psychology, Mental Health Diseases and Disorders, Sensory Systems Analysis, Psychiatry, Mental Health Therapies, Human Development, Learning Theory, Psychotherapy, Mental Health, Social Sciences, Applied Behavior Analysis, Scientific Methods, Sociology, Neurology, Child Development, Experimentation

    4.9
    Rating, 4.9 out of 5 stars
    ·
    5.4K reviews

    Mixed · Course · 1 - 3 Months

  • T

    The University of Edinburgh

    The Truth About Cats and Dogs

    Skills you'll gain: Culture, Sensory Systems Analysis, Positive Behavior Support, Behavior Management, Scientific Methods, Non-Verbal Communication, Ethical Standards And Conduct, Science and Research, Research, Biology

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.4K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Università Bocconi

    Food & Beverage Management

    Skills you'll gain: Food and Beverage, Product Quality (QA/QC), Global Marketing, Market Dynamics, Business Strategy, Consumer Behaviour, Wholesaling, Value Propositions, Competitive Analysis, Competitive Intelligence, Brand Management, Growth Strategies, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    5K reviews

    Mixed · Course · 1 - 3 Months

1…131415…129

In summary, here are 10 of our most popular consumer behavior courses

  • Financial Markets: Yale University
  • Everyday Parenting: The ABCs of Child Rearing: Yale University
  • Stanford Introduction to Food and Health: Stanford University
  • Introduction to Psychology : Yale University
  • Marketing Analytics: University of Virginia
  • Microeconomics Principles: University of Illinois Urbana-Champaign
  • Brand Management and Brand Strategy: EDUCBA
  • Game Theory: Stanford University
  • AI Agents and Agentic AI in Python: Powered by Generative AI: Vanderbilt University
  • Introduction to Psychology: University of Toronto

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok