• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • Status: Preview
    Preview
    U

    Università di Napoli Federico II

    Teaching with AI: tools

    Skills you'll gain: AI powered creativity, AI literacy, Responsible AI, AI Enablement, Digital pedagogy, AI Integrations

    5
    Rating, 5 out of 5 stars
    ·
    22 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidad Nacional Autónoma de México

    Prospectiva jurídica

    Skills you'll gain: Legal Research, Legal Risk, Policy Analysis, Research, and Development, Public Policies, Policy Analysis, Policy Development, Research Methodologies, Systems Thinking, Social Sciences, Trend Analysis, Social Justice, AI literacy, Qualitative Research, Ethical Standards And Conduct, Creativity

    4.8
    Rating, 4.8 out of 5 stars
    ·
    77 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Exploring Generative AI for Learning Design

    Skills you'll gain: AI Personalization, Generative AI, AI powered creativity, Education Software and Technology, AI literacy, Instructional Design, AI Integrations, Design Strategies, Content Creation, Emerging Technologies, Professional Development

    4.5
    Rating, 4.5 out of 5 stars
    ·
    53 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    The Theory of the Firm

    Skills you'll gain: Market Dynamics, Business Economics, Business, Economics, Business Operations, Supply And Demand, Operations, Business Strategy, Market Analysis, Competitive Analysis, Consumer Behaviour, Revenue Management, Entrepreneurship, Decision Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    32 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    P

    Parsons School of Design, The New School

    Economics: Society, Markets, and [In]equality

    Skills you'll gain: Economics, Policy, and Social Studies, Socioeconomics, Sustainable Systems, Economics, Market Dynamics, Social Justice, Economic Development, Labor Relations, Sustainable Development, Social Sciences, International Relations, Business Economics, World History, Behavioral Economics, Employee Relations, Financial Policy, Innovation, Leadership, Critical Thinking, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    64 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    S

    SkillsBooster Academy

    Claude Code for Marketers

    Skills you'll gain: Marketing Automation, Marketing Analytics, Campaign Management, Prompt Patterns, Data-Driven Marketing, Prompt Engineering, Scripting, Personalized Campaigns, Marketing Operations, Email Automation, Cross-Channel Marketing, A/B Testing, Marketing, Email Marketing, AI Security, Content Marketing, Search Engine Marketing, Web Analytics and SEO, Artificial Intelligence, Generative AI

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Teaching Impacts of Technology in K-12 Education

    Skills you'll gain: Data Ethics, Interactive Learning, Big Data, Cybersecurity, Student Engagement, Pedagogy, General Networking, Blockchain, Digital pedagogy, Algorithms, Data Security, Teaching, digital literacy, Cryptography, Spatial Data Analysis, Technical Communication, Diversity Awareness, Education Software and Technology, Distributed Computing, Diversity Equity and Inclusion Initiatives

    4.6
    Rating, 4.6 out of 5 stars
    ·
    63 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    T

    The University of Edinburgh

    Introduction to Philosophy

    Skills you'll gain: Liberal Arts, Political Sciences, Research, Psychology, Social Studies, Scientific Methods, Social Justice, Science and Research, Research Methodologies, Ethical Standards And Conduct

    4.7
    Rating, 4.7 out of 5 stars
    ·
    9.7K reviews

    Mixed · Course · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Colorado Boulder

    Basics of Inclusive Design for Online Education

    Skills you'll gain: Web Content Accessibility Guidelines, Learning Management Systems, Disabilities, Education Software and Technology, Digital pedagogy, Document Management, Technical Writing, Technical Communication, Microsoft Office, Image Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    91 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    ESSEC Business School

    Capstone: Create Value from Open Data

    Skills you'll gain: Peer Review, Analytical Skills, Complex Problem Solving, Data Synthesis, Data Literacy, Data Analysis, Constructive Feedback, Data Storytelling, Value Propositions, Data Integration, Exploratory Data Analysis, Data Presentation, Presentations

    4.2
    Rating, 4.2 out of 5 stars
    ·
    56 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Transforming Education in an Interconnected World

    Skills you'll gain: Continuous Improvement Process, Continuous Quality Improvement (CQI), Student-Centred Learning, Innovation, Education and Training, Process Improvement, Instructional Strategies, Program Evaluation, International Relations, Initiative and Leadership, Open Mindset, Systems Thinking, Policy Analysis, Leadership, Empowerment, Community Development, Collaboration, World History, Leadership and Management, Critical Thinking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    76 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Preview
    Preview
    S

    SkillsBooster Academy

    Introduction to UGC & Short-Form Video Production with AI

    Skills you'll gain: Prompt Engineering, Content Performance Analysis, Prompt Engineering Tools, Visual Storytelling, Market Opportunities, Social Media Content, Video Production, Generative AI, Photo/Video Production and Technology, Social Media Campaigns, Market Analysis, AI Personalization, Campaign Management, Content Creation, Campaign Planning, Digital Content, Content Development and Management, Copywriting, Artificial Intelligence, Content Marketing

    Beginner · Course · 1 - 3 Months

1…130131132…599

In summary, here are 10 of our most popular social media marketing courses

  • Teaching with AI: tools: Università di Napoli Federico II
  • Prospectiva jurídica: Universidad Nacional Autónoma de México
  • Exploring Generative AI for Learning Design: University of Michigan
  • The Theory of the Firm: University of Illinois Urbana-Champaign
  • Economics: Society, Markets, and [In]equality: Parsons School of Design, The New School
  • Claude Code for Marketers: SkillsBooster Academy
  • Teaching Impacts of Technology in K-12 Education: University of California San Diego
  • Introduction to Philosophy: The University of Edinburgh
  • Basics of Inclusive Design for Online Education: University of Colorado Boulder
  • Capstone: Create Value from Open Data: ESSEC Business School

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok