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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    IESE Business School

    The Art of Storytelling

    Skills you'll gain: Storytelling, Public Speaking, Oral Expression, Presentations, Verbal Communication Skills, Persuasive Communication, Content Creation, Drive Engagement, Writing, Non-Verbal Communication, Active Listening

    4.6
    Rating, 4.6 out of 5 stars
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    1.1K reviews

    Beginner · Course · 1 - 4 Weeks

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    University of Colorado Boulder

    Project Planning and Machine Learning

    Skills you'll gain: Machine Learning Algorithms, Big Data, Product Development, Data Preprocessing, Analytics, File Systems, New Product Development, Data Analysis, Machine Learning, Internet Of Things, Supervised Learning, Product Planning, Unsupervised Learning, Data Storage, Project Planning, Systems Of Measurement, Staff Management

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
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    132 reviews

    Intermediate · Course · 1 - 4 Weeks

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    University of Colorado Boulder

    Search and Display Advertising

    Skills you'll gain: Google Ads, Online Advertising, Pay Per Click Advertising, Digital Advertising, Contextual Advertising, Search Engine Marketing, Keyword Research, Search Engine Optimization, Advertising Campaigns, Advertising, Web Analytics and SEO, Performance marketing, Automation, A/B Testing, Consumer Behaviour

    4.5
    Rating, 4.5 out of 5 stars
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    98 reviews

    Beginner · Course · 1 - 3 Months

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    ESSEC Business School

    Demand management: Breaking down today’s commercial silos

    Skills you'll gain: Revenue Management, Hospitality Management, Digital Marketing, Data-Driven Decision-Making, Demand Generation, Hotel Operations, Asset Management, Marketing, Customer Demand Planning, Forecasting, Business Valuation, Return On Investment

    4.7
    Rating, 4.7 out of 5 stars
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    371 reviews

    Mixed · Course · 1 - 4 Weeks

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    University of Pennsylvania

    Wharton Business Foundations Capstone

    Skills you'll gain: Peer Review, Project Design, Business, Analysis, Business Planning, Marketing Strategy and Techniques, Marketing, Business Analysis, Competitive Analysis, Strategic Thinking, Constructive Feedback, Business Strategy, Accounting, Report Writing, Finance, Financial Accounting

    4.7
    Rating, 4.7 out of 5 stars
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    410 reviews

    Mixed · Course · 1 - 3 Months

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    Red Hat

    Python Programming with Red Hat

    Skills you'll gain: Object Oriented Programming (OOP), JSON, Python Programming, Debugging, Data Structures, Red Hat Enterprise Linux, Computer Programming, Statistical Programming, Web Development, Scripting, Scripting Languages, Development Environment, Text Mining, Software Installation

    Intermediate · Course · 3 - 6 Months

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    LearnQuest

    Advanced Sales Training: Challenging, Coaching, and Closing

    Skills you'll gain: Overcoming Objections, Consultative Selling, Coaching, Sales Strategy, Sales Training, Sales Prospecting, Collaboration, Consumer Behaviour, Diversity Awareness, Cultural Sensitivity, Upselling, Customer Relationship Management, Virtual Teams, Sales Presentation, Sales Pipelines, Negotiation, Business Communication, Communication Strategies, Virtual Networking, Interpersonal Communications

    Beginner · Specialization · 1 - 3 Months

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    Splunk Inc.

    Splunk Search Expert

    Skills you'll gain: Splunk, Correlation Analysis, Data Transformation, Data Manipulation, Data Visualization Software, Performance Tuning, Dashboard, Data Analysis Expressions (DAX), Statistical Analysis, Data Processing, Security Information and Event Management (SIEM), Data Analysis, Data Synthesis, Data Modeling, Ad Hoc Reporting, Time Series Analysis and Forecasting, Business Intelligence, Big Data, Data Science, Business Analytics

    4.6
    Rating, 4.6 out of 5 stars
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    273 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
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    U

    Universidad Nacional Autónoma de México

    Database systems

    Skills you'll gain: NoSQL, Data Warehousing, Relational Databases, Database Management, Extract, Transform, Load, SQL, Databases, Data Mining, Business Intelligence, Big Data, Database Architecture and Administration, Information Systems, Database Systems, MySQL, Predictive Analytics, Database Design, MongoDB, Data Modeling, Scalability, Database Management Systems

    4.3
    Rating, 4.3 out of 5 stars
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    694 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
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    University of Illinois Urbana-Champaign

    Cloud Computing

    Skills you'll gain: Distributed Computing, Cloud Infrastructure, Cloud Services, Big Data, Apache Spark, Cloud Computing, Cloud Storage, Cloud Platforms, Network Architecture, Computer Networking, File Systems, Apache Hadoop, Cloud Applications, Apache Mahout, Cloud Computing Architecture, Infrastructure As A Service (IaaS), Data Storage, Middleware, Software-Defined Networking, NoSQL

    4.3
    Rating, 4.3 out of 5 stars
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    2.1K reviews

    Intermediate · Specialization · 3 - 6 Months

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    Coursera

    Professional Sales Mastery

    Skills you'll gain: Sales Territory Management, Enterprise Sales, Cold Calling, Lead Generation, Selling Techniques, Sales Training, B2B Sales, Sales Management, Sales, AI Personalization, Responsible AI, Sales Prospecting, Sales Enablement, Consultative Selling, Generative AI Agents, Sales Pipelines, Customer Relationship Management, Business Process, Business Strategy, Customer Engagement

    4.6
    Rating, 4.6 out of 5 stars
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    376 reviews

    Intermediate · Specialization · 3 - 6 Months

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    Adobe

    Photoshop image editing, compositing and AI

    Skills you'll gain: Adobe Firefly, Adobe Photoshop, Photo Editing, Storytelling, Adobe Creative Cloud, Generative AI Agents, Image Quality, Color Theory, Generative AI, Photography, Graphic and Visual Design, Graphics Software, Editing, Creative Design, Data Import/Export, Design Software, Design, Creative Thinking, Creativity, Portfolio Management

    4.3
    Rating, 4.3 out of 5 stars
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    10 reviews

    Beginner · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • The Art of Storytelling: IESE Business School
  • Project Planning and Machine Learning: University of Colorado Boulder
  • Search and Display Advertising: University of Colorado Boulder
  • Demand management: Breaking down today’s commercial silos: ESSEC Business School
  • Wharton Business Foundations Capstone: University of Pennsylvania
  • Python Programming with Red Hat: Red Hat
  • Advanced Sales Training: Challenging, Coaching, and Closing: LearnQuest
  • Splunk Search Expert: Splunk Inc.
  • Database systems: Universidad Nacional Autónoma de México
  • Cloud Computing: University of Illinois Urbana-Champaign

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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