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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Market Research and Analysis for Tech Industries

    Skills you'll gain: Market Research, Data-Driven Decision-Making, Consumer Behaviour, Marketing Psychology, Market Analysis, Marketing Planning, Behavioral Economics, Target Market, Customer Insights, Strategic Marketing, Marketing Strategies, Technology Strategies, Product Lifecycle Management, Business-To-Consumer, B2B Sales, Digital Marketing

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Managing Data Analysis

    Skills you'll gain: Exploratory Data Analysis, Statistical Reporting, Data Analysis, Data Presentation, Data Management, Data Strategy, Team Management, Workflow Management, Analytical Skills, Team Leadership, Statistical Inference, Statistical Modeling, Communication

    4.6
    Rating, 4.6 out of 5 stars
    ·
    3.4K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Pattern Discovery in Data Mining

    Skills you'll gain: Data Mining, Big Data, Anomaly Detection, Text Mining, Unstructured Data, Exploratory Data Analysis, Spatial Analysis, Advanced Analytics, Image Analysis, Algorithms, Classification Algorithms, Information Privacy

    4.3
    Rating, 4.3 out of 5 stars
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    326 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Stanford University

    Introduction to Clinical Data

    Skills you'll gain: Feature Engineering, Data Ethics, Clinical Research, Clinical Data Management, Health Informatics, Clinical Research Ethics, Unstructured Data, Health Care, Data Mining, Electronic Medical Record, Data Transformation, Data Collection, Data Preprocessing, Text Mining, Medical Imaging

    4.6
    Rating, 4.6 out of 5 stars
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    490 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Y

    Yonsei University

    Big Data Emerging Technologies

    Skills you'll gain: Apache Spark, Big Data, SPSS, Analytics, Real Time Data, Apache Hadoop, Data Processing, Business Analytics, Statistical Analysis, Data Analysis Software, Business Strategy, Market Share, Distributed Computing, Scalability

    4.7
    Rating, 4.7 out of 5 stars
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    313 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Starweaver

    Global Business Communication

    Skills you'll gain: Data Storytelling, Active Listening, Non-Verbal Communication, Business Writing, Sales Presentation, Concision, Sales Strategy, Copywriting, Writing, Cultural Sensitivity, Persuasive Communication, Interpersonal Communications, Business Correspondence, Customer Relationship Management (CRM) Software, Storytelling, Business Communication, Communication Strategies, Technical Communication, Communication, Marketing Communications

    4.3
    Rating, 4.3 out of 5 stars
    ·
    24 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    I

    IESE Business School

    ¿Qué hacen los buenos directivos? Prioridades de la Alta Dirección

    Skills you'll gain: Talent Management, Business Priorities, Strategic Leadership, Strategic Prioritization, Workforce Development, Business Leadership, Leadership and Management, Business Management, Leadership, Organizational Leadership, Human Capital, Strategic Thinking, Business Strategy, People Management, Business Modeling, Innovation, Persona (User Experience)

    4.8
    Rating, 4.8 out of 5 stars
    ·
    626 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Exploring and Producing Data for Business Decision Making

    Skills you'll gain: Statistical Inference, Business Analytics, Descriptive Statistics, Sampling (Statistics), Data-Driven Decision-Making, Data Analysis, Data Presentation, Statistical Analysis, Microsoft Excel, Exploratory Data Analysis, Probability & Statistics, Decision Making, Probability Distribution

    4.8
    Rating, 4.8 out of 5 stars
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    1K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    F

    Fundação Instituto de Administração

    Gestão de Marca & Crise de Imagem

    Skills you'll gain: Crisis Management, Decision Making, Brand Management, Branding, Marketing Communications, Corporate Communications, Brand Strategy, Public Relations, Communication, Communication Strategies, Management Information Systems, Auditing

    4.8
    Rating, 4.8 out of 5 stars
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    90 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Fundamentals of Business Management

    Skills you'll gain: Financial Statement Analysis, Financial Statements, Operations Management, Financial Analysis, Selling Techniques, Business, Sales, Balance Sheet, Sales Process, Business Management, Marketing, Logistics, Economics, Advertising, Marketing Strategies, Market Dynamics

    4.7
    Rating, 4.7 out of 5 stars
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    17 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Foundations of Management Consulting: Strategies & Tools

    Skills you'll gain: Selling Techniques, Business, Marketing, Economics, Advertising, Market Dynamics, Case Studies, Business Solutions, Market Analysis, Product Strategy, Business Planning, Complex Problem Solving

    4.5
    Rating, 4.5 out of 5 stars
    ·
    27 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Virginia Darden School Foundation

    Advertising in the Age of Generative AI

    Skills you'll gain: Branding, Brand Awareness, Brand Strategy, Marketing Design, Advertising, Brand Management, Brand Loyalty, Generative AI Agents, Digital Advertising

    4.6
    Rating, 4.6 out of 5 stars
    ·
    33 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Market Research and Analysis for Tech Industries: University of Colorado Boulder
  • Managing Data Analysis: Johns Hopkins University
  • Pattern Discovery in Data Mining: University of Illinois Urbana-Champaign
  • Introduction to Clinical Data: Stanford University
  • Big Data Emerging Technologies: Yonsei University
  • Global Business Communication: Starweaver
  • ¿Qué hacen los buenos directivos? Prioridades de la Alta Dirección: IESE Business School
  • Exploring and Producing Data for Business Decision Making: University of Illinois Urbana-Champaign
  • Gestão de Marca & Crise de Imagem: Fundação Instituto de Administração
  • Fundamentals of Business Management : Board Infinity

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