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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: New
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    M

    Microsoft

    Service Operations Management

    Skills you'll gain: Service Level, Service Level Agreement, Operations, Operational Efficiency, Service Management, Operations Management, Operational Analysis, Customer experience improvement, Process Optimization, Data Entry, Performance Analysis, Performance Measurement, Data Validation, Business Metrics, Customer Relationship Management, Data Quality, Workflow Management, Data Processing, Data Management, Data Analysis

    Beginner · Course · 1 - 3 Months

  • Status: New
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    C

    Coursera

    Advanced Exploratory Data Analysis

    Skills you'll gain: Exploratory Data Analysis, Correlation Analysis, Business Metrics, Scatter Plots, Key Performance Indicators (KPIs), Data Analysis, Performance Metric, Performance Analysis, Analytical Skills, Trend Analysis, Statistical Analysis, Business Analysis, Plot (Graphics), Regression Analysis, Quantitative Research, Probability & Statistics, Statistical Methods, Data Visualization, Data Presentation, Statistical Inference

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    U

    University of Pennsylvania

    Wharton Business Foundations Capstone

    Skills you'll gain: Peer Review, Project Design, Business, Marketing Planning, Analysis, Strategic Marketing, Business Planning, Marketing Strategy and Techniques, Marketing, Business Analysis, Strategic Thinking, Constructive Feedback, Business Strategy, Accounting, Writing, Finance, Financial Accounting

    4.7
    Rating, 4.7 out of 5 stars
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    430 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
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    T

    Tecnológico de Monterrey

    Requerimientos, planeación, ejecución y medición de estrategias para redes sociales

    Skills you'll gain: Social Media Strategy, Social Media Marketing, Social Media Campaigns, Digital Media Strategy, Content Marketing, Communication Planning, Marketing Strategies, Social Media Analytics, Marketing Communications, Content Strategy, Strategic Communication, Campaign Planning, Campaign Management, Marketing, Customer Engagement, Communication Strategies

    4.5
    Rating, 4.5 out of 5 stars
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    545 reviews

    Mixed · Course · 1 - 3 Months

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    U

    Universidad Nacional Autónoma de México

    Estadística y probabilidad

    Skills you'll gain: Probability & Statistics, Descriptive Statistics, Statistics, Data Literacy, Data Analysis, Statistical Methods, Statistical Modeling, Correlation Analysis, Statistical Analysis, Descriptive Analytics, Data Presentation, Statistical Visualization, Probability, Data-Driven Decision-Making, Regression Analysis, Probability Distribution, Graphing, Scatter Plots

    4.6
    Rating, 4.6 out of 5 stars
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    1.7K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    U

    Universidad de Palermo

    Inteligencia Artificial y Ciencia de Datos para Negocios

    Skills you'll gain: Prompt Engineering, Prompt Patterns, Multimodal Prompts, ChatGPT, Prompt Engineering Tools, Responsible AI, Generative AI, Data Ethics, Business Intelligence, Organizational Leadership, Business Analytics, Large Language Modeling, Culture Transformation, AI Security, AI literacy, Artificial Intelligence, Business, Data Science, Emerging Technologies, Innovation

    4.9
    Rating, 4.9 out of 5 stars
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    1.1K reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
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    U

    University of Colorado Boulder

    Social Media Advertising

    Skills you'll gain: Social Media, Social Media Campaigns, Social Media Marketing, Social Media Strategy, Content Performance Analysis, Advertising Campaigns, Online Advertising, Advertising, Social Media Management, Target Audience, Social Media Analytics, Meta Ads Manager, Digital Advertising, Paid media, Social Media Content, Campaign Management, Performance marketing, Data Ethics, Instagram, Digital Analysis

    4.6
    Rating, 4.6 out of 5 stars
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    334 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
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    C

    Coursera

    AI-Powered Business Communication

    Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, Business Writing, AI literacy, Business Correspondence, Business Communication, Google Gemini, ChatGPT, Responsible AI, Report Writing, LLM Application, Generative AI, Writing, Business Reporting, Ideation, AI Workflows, Content Creation, Verification And Validation, Brainstorming, Quality Assurance

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    AI Strategy and Governance

    Skills you'll gain: Responsible AI, Data Ethics, Data Strategy, AI Enablement, AI Product Strategy, Data Governance, Business Strategies, Corporate Strategy, General Data Protection Regulation (GDPR), Personally Identifiable Information, Data Security, Governance, Business Transformation, Law, Regulation, and Compliance, Artificial Intelligence, Risking, Big Data, Machine Learning, Model Deployment, Innovation

    4.7
    Rating, 4.7 out of 5 stars
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    463 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    F

    Fundação Instituto de Administração

    Data & Finance for the future

    Skills you'll gain: Financial Statement Analysis, Financial Statements, Financial Analysis, Data Visualization, Data Presentation, Business Analytics, Regression Analysis, Business Valuation, Financial Acumen, Descriptive Statistics, Data Analysis, Data-Driven Decision-Making, Statistical Inference, Financial Accounting, Cash Flows, International Finance, Business Economics, Economics, Financial Policy, Economic Development

    4.7
    Rating, 4.7 out of 5 stars
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    514 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
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    Status: Free Trial
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    I

    IBM

    Unstructured Data Engineering for AI

    Skills you'll gain: Unstructured Data, Data Engineering, Data Cleansing, Responsible AI, Data Processing, Data Quality, Data Governance, Data Lakes, Text Mining, Data Capture, AI Workflows, Data Architecture, Document Management, Taxonomy, Retrieval-Augmented Generation, Metadata Management, Personally Identifiable Information, Information Architecture, Data Collection, Release Management

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    T

    The Expert Academy

    B2B Sales: Negotiation, Deal Closing And Buyer Influence

    Skills you'll gain: Closing (Sales), Overcoming Objections, B2B Sales, Selling Techniques, Sales, Sales Strategy, Negotiation, Price Negotiation, Customer Retention, Business Communication, Communication, Sales Presentation, Sales Prospecting, Customer Relationship Building, Communication Strategies, Customer Relationship Management, Stakeholder Communications, Relationship Building, Influencing, Trustworthiness

    Intermediate · Specialization · 3 - 6 Months

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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