• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: Preview
    Preview
    U

    University of New Mexico

    International Business II

    Skills you'll gain: International Finance, Entrepreneurship, Global Marketing, Entrepreneurial Finance, Business Management, New Business Development, Organizational Structure, Staff Management, Organizational Strategy, Economics, Market Dynamics, Financial Systems, Market Trend

    4.7
    Rating, 4.7 out of 5 stars
    ·
    800 reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    J

    John Wiley & Sons

    Strategic Accounting: Analysis, Costing, and Decision-Making

    Skills you'll gain: Management Accounting, Cost Accounting, Financial Statements, Financial Statement Analysis, Financial Accounting, Accounting, Budget Management, Profit and Loss (P&L) Management, Internal Controls, Operating Cost, Financial Forecasting, Cost Control, Management Reporting, General Accounting, Financial Management, Cost Management, Financial Controls, Budgeting, Business Operations, Business Continuity

    Advanced · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of California, Santa Barbara

    Managing the Talent Lifecycle

    Skills you'll gain: Talent Acquisition, Talent Recruitment, Workforce Planning, Recruitment, Employee Onboarding, New Hire Orientations, Recruitment Strategies, Employee Retention, Talent Sourcing, Talent Pipelining, Full Cycle Recruitment, Diversity Equity and Inclusion Initiatives, Workplace inclusivity, Human Resources Management and Planning, Human Resources, Employee Engagement, Diversity and Inclusion, Human Resource Strategy, Strategic Sourcing, Talent Management

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    STARWEAVER

    Certified Business Analysis Professional™ Exam Prep (CBAP®)

    Skills you'll gain: Requirements Management, Stakeholder Engagement, Strategic Planning, Performance Measurement, Business Process Modeling, Systems Analysis, Root Cause Analysis, Business Planning, Competitive Analysis, Business Strategy, Risk Mitigation, Stakeholder Analysis, Analysis, Process Management, Organizational Strategy, Change Requests, Stakeholder Communications, Business Process Management, Enterprise Architecture, Interviewing Skills

    4.7
    Rating, 4.7 out of 5 stars
    ·
    355 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Madecraft

    Planning for Retirement

    Skills you'll gain: Wealth Management, Action Oriented, Investments, Portfolio Management, Financial Planning, Income Tax, Tax Planning, Tax Management, Goal Setting, Planning, Investment Management, Portfolio Risk, Income Statement, Benchmarking, Account Strategy, Financial Management, Prioritization, Cash Management, Estimation

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Minnesota State University, Mankato

    Communication & Influence for Women in Leadership

    Skills you'll gain: Storytelling, Executive Presence, Conflict Management, Leadership, Stakeholder Communications, Business Communication, Negotiation, Communication Strategies, Self-Awareness, Concision, Persuasive Communication, Strategic Communication, Communication Planning, Oral Expression, Constructive Feedback, Business Leadership, Influencing, Communication, Leadership Development, Growth Strategies

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    STARWEAVER

    Strategic Leadership in Hospitality

    Skills you'll gain: Customer experience improvement, Revenue Management, Customer experience strategy (CX), Service Design, Design Thinking, Change Management, Social Media Analytics, Hospitality Services, Capital Expenditure, Organizational Change, Content Creation, Hospitality Management, Financial Forecasting, Finance, Operations Management, Search Engine Optimization, Prototyping, Strategic Planning, Capital Budgeting, Key Performance Indicators (KPIs)

    4.4
    Rating, 4.4 out of 5 stars
    ·
    130 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    P

    Packt

    Business Intelligence Career Master Plan

    Skills you'll gain: Data Storytelling, Data Presentation, Business Intelligence, Tableau Software, Business Intelligence Software, Data Literacy, Interactive Data Visualization, Data-Driven Decision-Making, Data Wrangling, Analysis, Workflow Management, Business Analysis, Data Analysis, Business Analytics, Data Visualization Software, Data Visualization, Big Data, Business Requirements, Business Planning, Business

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Pulling it all together: Future Trends and Actions

    Skills you'll gain: Active Listening, Drive Engagement, Goal Setting, Team Collaboration, Rapport Building, Leadership Development, Strategic Leadership, Habit Formation, Smart Goals, Accountability Frameworks, Employee Coaching, Culture Transformation, Leadership, Organizational Leadership, Organizational Development, Team Leadership, Team Motivation, Relationship Management, Organizational Strategy, People Management

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Content Creation With Generative AI

    Skills you'll gain: Marketing Materials, Copywriting, Marketing Collateral, Generative AI, Content Marketing, Prompt Engineering, Content Creation, Marketing Strategies, Responsible AI, Digital Marketing Tools, ChatGPT

    4.3
    Rating, 4.3 out of 5 stars
    ·
    80 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    E

    EDUCBA

    Advanced Corporate Finance Strategies

    Skills you'll gain: Mergers & Acquisitions, Capital Budgeting, Corporate Strategy, Capital Expenditure, Corporate Finance, Financial Analysis, Governance, Project Finance, Financial Management, Project Risk Management, Risk Analysis, Business Valuation, Corporate Tax, Finance, Budgeting, Investments, Cash Flow Forecasting, Decision Making, Analysis, Policy Analysis

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    J

    John Wiley & Sons

    Foundations of Cybersecurity: Risks and Protection

    Skills you'll gain: Cyber Security Assessment, Cybersecurity, Vulnerability Assessments, Security Awareness, Cyber Attacks, Computer Security Awareness Training, Cyber Threat Intelligence, Cyber Risk, Cyber Security Strategy, Threat Modeling, Endpoint Security, Network Security, Threat Detection, Human Factors (Security), Security Management, Data Security, Malware Protection, Security Controls, Risk Management, Remote Access Systems

    Beginner · Course · 1 - 3 Months

1…150151152…538

In summary, here are 10 of our most popular marketing strategy courses

  • International Business II: University of New Mexico
  • Strategic Accounting: Analysis, Costing, and Decision-Making: John Wiley & Sons
  • Managing the Talent Lifecycle: University of California, Santa Barbara
  • Certified Business Analysis Professional™ Exam Prep (CBAP®): STARWEAVER
  • Planning for Retirement: Madecraft
  • Communication & Influence for Women in Leadership: Minnesota State University, Mankato
  • Strategic Leadership in Hospitality: STARWEAVER
  • Business Intelligence Career Master Plan: Packt
  • Pulling it all together: Future Trends and Actions: Real Madrid Graduate School Universidad Europea
  • Content Creation With Generative AI: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok