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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


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    John Wiley & Sons

    Advanced Measurement Strategies for Decision-Making

    Skills you'll gain: Regression Analysis, Performance Measurement, Sampling (Statistics), Statistical Analysis, Statistical Inference, Risk Management, Data Analysis, Estimation, Bayesian Statistics, Statistical Methods, Probability & Statistics, Risk Appetite, Statistics, Model Evaluation, Risk Analysis, Systems Of Measurement, Decision Making, Data Management, Leadership and Management, Leadership

    Advanced · Course · 1 - 3 Months

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    University of Maryland, College Park

    Writing Winning Resumes and Cover Letters

    Skills you'll gain: Applicant Tracking Systems, Copywriting, Business Writing, Business Correspondence, Writing and Editing, Persuasive Communication, Writing, Marketing, Keyword Research, Marketing Psychology

    4.6
    Rating, 4.6 out of 5 stars
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    342 reviews

    Intermediate · Course · 1 - 4 Weeks

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    University of Colorado System

    Fundamentals of Global Energy Business

    Skills you'll gain: Petroleum Industry, Energy and Utilities, Oil and Gas, Market Dynamics, Strategic Thinking, Business Strategy, Business Analysis, Business Economics, Supply And Demand, Stakeholder Analysis, Stakeholder Engagement, Business Analytics, Economics, Stakeholder Management, Business Analysis Tools, Political Sciences, Resource Utilization, Environment and Resource Management, Natural Resource Management, Emerging Technologies

    4.6
    Rating, 4.6 out of 5 stars
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    509 reviews

    Mixed · Course · 1 - 3 Months

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    Madecraft

    Using Excel for Finance

    Skills you'll gain: Pivot Tables And Charts, Microsoft Excel, Cash Flow Forecasting, Excel Formulas, Financial Modeling, Cash Management, Spreadsheet Software, Financial Forecasting, Financial Reporting, Financial Data, Accounting and Finance Software, Cash Flows, Finance, Forecasting, Dashboard Creation, Business Reporting, Financial Analysis, Management Reporting, Data Analysis, Business Operations

    Beginner · Course · 1 - 3 Months

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    L

    LearnQuest

    Microsoft Azure: AI, Infrastructure, and Data Solutions

    Skills you'll gain: Cloud Infrastructure, Microsoft Azure, Infrastructure As A Service (IaaS), Data Processing, Big Data, Apache Spark, Artificial Intelligence and Machine Learning (AI/ML), Databricks, Infrastructure Security, Data Pipelines, Virtual Networking, Azure DevOps, Virtual Machines, Azure Active Directory, Analytics, Active Directory, Network Security, Model Deployment, Python Programming, Role-Based Access Control (RBAC)

    4.4
    Rating, 4.4 out of 5 stars
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    1.6K reviews

    Beginner · Specialization · 3 - 6 Months

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    University of Pennsylvania

    Trademark Law

    Skills you'll gain: Intellectual Property, Branding, Brand Marketing, Brand Strategy, Legal Strategy, Brand Management, Asset Protection, Packaging and Labeling, Legal Risk, Marketing, Strategic Planning, Registration

    4.8
    Rating, 4.8 out of 5 stars
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    301 reviews

    Mixed · Course · 1 - 4 Weeks

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    EDUCBA

    Microsoft Excel Mastery: From Basics to Pro Skills

    Skills you'll gain: Microsoft Excel, Pivot Tables And Charts, Excel Formulas, Spreadsheet Software, Data Analysis Expressions (DAX), Business Reporting, Data Visualization, Interactive Data Visualization, Excel Macros, Data Presentation, Dashboard, Forecasting, Management Reporting, Analytics, Advanced Analytics, Data Analysis, Business Analytics, Chart.js, Data Validation, Analysis

    4.8
    Rating, 4.8 out of 5 stars
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    150 reviews

    Beginner · Specialization · 1 - 3 Months

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    University of Washington

    Machine Learning: Classification

    Skills you'll gain: Classification Algorithms, Classification And Regression Tree (CART), Applied Machine Learning, Model Training, Logistic Regression, Supervised Learning, Predictive Modeling, Decision Tree Learning, Data Preprocessing, Model Evaluation, Text Mining, Machine Learning Algorithms, Feature Engineering, Data Cleansing, Scalability, Model Optimization, Risking, Machine Learning, Natural Language Processing, Probability & Statistics

    4.7
    Rating, 4.7 out of 5 stars
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    3.7K reviews

    Mixed · Course · 1 - 3 Months

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    Imperial College London

    Introduction to Statistics & Data Analysis in Public Health

    Skills you'll gain: Analytical Skills, Science and Research, Sampling (Statistics), Statistical Hypothesis Testing, Data Literacy, Statistical Analysis, R (Software), Data Analysis, Statistical Software, Statistical Programming, Probability & Statistics, Statistical Methods, Data Analysis Software, R Programming, Statistics, Public Health, Statistical Inference, Descriptive Statistics, Probability Distribution

    4.7
    Rating, 4.7 out of 5 stars
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    1.6K reviews

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Introduction to Microsoft Excel

    Skills you'll gain: Microsoft Excel, Spreadsheet Software, Data Entry, Data Manipulation, Expense Management, Budgeting, Inventory Management System, Data Management, Data Visualization, Data Analysis, Business Analysis

    4.9
    Rating, 4.9 out of 5 stars
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    544 reviews

    Beginner · Guided Project · Less Than 2 Hours

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    Sage Publications

    Applied Regression Techniques and Diagnostics in Stata

    Skills you'll gain: Logistic Regression, Stata, STATA (Software), Statistical Analysis, Statistical Modeling, Regression Analysis, Statistical Methods, Statistical Programming, Statistical Software, Analysis, Statistical Inference, Time Series Analysis and Forecasting, Model Evaluation, Statistical Hypothesis Testing, Data Analysis, Structural Analysis, Plot (Graphics)

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
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    IBM

    ETL and Data Pipelines with Shell, Airflow and Kafka

    Skills you'll gain: Data Pipelines, Apache Kafka, Apache Airflow, Data Transformation, Extract, Transform, Load, Data Processing, Data Integration, Data Warehousing, Data Cleansing, Data Lakes, Data Mart, Performance Tuning, Shell Script, Bash (Scripting Language), Command-Line Interface

    4.5
    Rating, 4.5 out of 5 stars
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    463 reviews

    Intermediate · Course · 1 - 3 Months

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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