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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
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    IBM

    Fundamentals of Building AI Agents

    Skills you'll gain: LangChain, LLM Application, Tool Calling, AI Workflows, Generative AI Agents, Agentic Workflows, Artificial Intelligence and Machine Learning (AI/ML), Application Development, Data Visualization, Agentic systems, Analytics, Software Development

    4.5
    Rating, 4.5 out of 5 stars
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    147 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
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    Status: Free Trial
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    Coursera

    Data Preparation and Analysis

    Skills you'll gain: Feature Engineering, Exploratory Data Analysis, Data Wrangling, Data Processing, Data Cleansing, Data Quality, Data Analysis, Data Transformation, Anomaly Detection, Data Manipulation, Data Integration, Model Training, Data Validation, Test Data, Data Import/Export, Statistical Methods, Statistical Analysis, Descriptive Statistics

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
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    U

    University of London

    Probability and Statistics: To p or not to p?

    Skills you'll gain: Descriptive Statistics, Statistics, Probability & Statistics, Exploratory Data Analysis, Statistical Methods, Statistical Hypothesis Testing, Data Visualization, Decision Intelligence, Operations Research, Data-Driven Decision-Making, Statistical Modeling, Data Analysis, Probability, Probability Distribution, Statistical Analysis, Sampling (Statistics), Statistical Inference, Mathematical Modeling

    4.6
    Rating, 4.6 out of 5 stars
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    1.5K reviews

    Beginner · Course · 1 - 3 Months

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    John Wiley & Sons

    How to Measure Anything: Finding the Intangibles

    Skills you'll gain: Regression Analysis, Risk Modeling, Estimation, Sampling (Statistics), Risk Management, Statistical Analysis, Analysis, Decision Making, Statistical Inference, Risk Analysis, Statistics, Data Analysis, Data-Driven Decision-Making, Forecasting, Strategic Decision-Making, Business Metrics, Cost Estimation, Business Analysis, Problem Solving, Business Strategy

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
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    Microsoft

    Microsoft Azure Data Scientist Associate (DP-100) Exam Prep

    Skills you'll gain: Responsible AI, Model Deployment, Model Training, Convolutional Neural Networks, Classification Algorithms, Data Analysis, Image Analysis, Data Store, Data Integration, Data Lakes, Model Evaluation, Transfer Learning, Cloud Management, Machine Learning Methods, Machine Learning, Data Processing, Data Preprocessing, Data Pipelines, Data Transformation, Data Manipulation

    4.2
    Rating, 4.2 out of 5 stars
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    621 reviews

    Intermediate · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
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    U

    University of Pennsylvania

    Decision-Making and Scenarios

    Skills you'll gain: Cash Flow Forecasting, Data-Driven Decision-Making, Forecasting, Business Analytics, Quantitative Research, Financial Modeling, Financial Forecasting, Financial Statement Analysis, Strategic Decision-Making, Financial Statements, Revenue Forecasting, Risk Modeling, Decision Making, Capital Budgeting, Financial Analysis, Return On Investment, Cash Flows, Business Planning, New Business Development, Balance Sheet

    4.6
    Rating, 4.6 out of 5 stars
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    1.7K reviews

    Mixed · Course · 1 - 4 Weeks

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    Madecraft

    Pandas for Data Analysts: Leveraging Python with Confidence

    Skills you'll gain: Pandas (Python Package), Plot (Graphics), Exploratory Data Analysis, Microsoft Excel, Statistical Visualization, Pivot Tables And Charts, Data Manipulation, Box Plots, Data Visualization, Descriptive Statistics, Time Series Analysis and Forecasting, Data Cleansing, Spreadsheet Software, Data Transformation, Feature Engineering, Data Wrangling, Data Import/Export, Data Analysis, Data Integration, Python Programming

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    Johns Hopkins University

    The Social and Technical Context of Health Informatics

    Skills you'll gain: Health Informatics, Health Technology, Health Systems, Health Policy, Health Care, Informatics, Health Information Management, Information Technology, Health Care Procedure and Regulation, Systems Analysis, Health Insurance Portability And Accountability Act (HIPAA) Compliance, System Requirements, Requirements Analysis, Interoperability, Data Literacy, Data Sharing, Medical Imaging, Emerging Technologies

    4.3
    Rating, 4.3 out of 5 stars
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    609 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    U

    University of Illinois Urbana-Champaign

    Managing the Organization

    Skills you'll gain: Organizational Change, Organizational Leadership, Business Ethics, Change Management, Leadership and Management, Business Management, Business Leadership, Organizational Development, Decision Making, Strategic Leadership, People Management, Ethical Standards And Conduct, Leadership, Culture Transformation, Strategic Decision-Making, Influencing, Strategic Thinking, Culture, People Analytics

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
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    1.6K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    IE Business School

    Channel Management and Retailing

    Skills you'll gain: Retail Management, Marketing Channel, Merchandising, Conflict Management, Retail Store Operations, Market Opportunities, Supply Chain, E-Commerce, Market Dynamics, Vendor Relationship Management, Cross-Channel Marketing, Growth Strategies, Supply Chain Planning, Web Presence, Promotional Strategies, Company, Product, and Service Knowledge, Digital Transformation

    4.5
    Rating, 4.5 out of 5 stars
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    1.1K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    K

    Kennesaw State University

    Writing Professional Email and Memos (Project-Centered Course)

    Skills you'll gain: Peer Review, Grammar, Business Writing, Business Correspondence, Writing, Writing and Editing, Editing, Concision, Taking Meeting Minutes, Professionalism, Business Communication, Report Writing, Target Audience, Communication, Constructive Feedback

    4.3
    Rating, 4.3 out of 5 stars
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    457 reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
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    Microsoft

    Employee Development & Well-Being

    Skills you'll gain: Employee Coaching, Empathy & Emotional Intelligence, Recognizing Others, Smart Goals, Emotional Intelligence, Employee Engagement, Employee Surveys, Employee Performance Management, Human Resources Management and Planning, Constructive Feedback, Team Collaboration, Goal Setting, People Development, Empathy, Coaching, Business Communication, Data Analysis, Prompt Engineering, Microsoft Copilot, Generative AI

    Intermediate · Course · 3 - 6 Months

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Skills you can learn in Marketing

Market (economics) (28)
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Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
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Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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