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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


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    STARWEAVER

    Generative AI for Creative Professionals: Brief to Delivery

    Skills you'll gain: AI powered creativity, Prompt Engineering, Generative AI, Visual Storytelling, Prompt Engineering Tools, Responsible AI, Photo/Video Production and Technology, AI Orchestration, Media Production, AI Workflows, Multimedia, Video Production, Content Creation, Video Editing, Storyboarding, Creative Thinking, Brand Management, Music

    Intermediate · Course · 1 - 4 Weeks

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    Imperial College London

    Introduction to Statistics & Data Analysis in Public Health

    Skills you'll gain: Analytical Skills, Science and Research, Sampling (Statistics), Statistical Hypothesis Testing, Data Literacy, Statistical Analysis, R (Software), Data Analysis, Statistical Software, Statistical Programming, Probability & Statistics, Statistical Methods, Data Analysis Software, R Programming, Statistics, Public Health, Statistical Inference, Descriptive Statistics, Probability Distribution

    4.7
    Rating, 4.7 out of 5 stars
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    1.6K reviews

    Beginner · Course · 1 - 4 Weeks

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    Packt

    Journalism Conduct Great Media Interviews

    Skills you'll gain: Interviewing Skills, Oral Expression, Verbal Communication Skills, Media and Communications, Communication, Driving engagement, Journalism, Public Speaking, Electronic Media, Constructive Feedback, Video Production, Executive Presence, Professionalism, Active Listening, Digital Publishing, Discussion Facilitation, Composure

    Intermediate · Course · 1 - 4 Weeks

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    EDUCBA

    Microsoft Excel Mastery: From Basics to Pro Skills

    Skills you'll gain: Microsoft Excel, Pivot Tables And Charts, Excel Formulas, Spreadsheet Software, Data Analysis Expressions (DAX), Business Reporting, Data Visualization, Interactive Data Visualization, Excel Macros, Data Presentation, Dashboard, Forecasting, Management Reporting, Analytics, Advanced Analytics, Data Analysis, Business Analytics, Chart.js, Data Validation, Analysis

    4.8
    Rating, 4.8 out of 5 stars
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    150 reviews

    Beginner · Specialization · 1 - 3 Months

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    University of Illinois Urbana-Champaign

    Global Leadership: Cross-Cultural Management & Strategy

    Skills you'll gain: Cross-Functional Collaboration, Corporate Strategy, Teamwork, Team Leadership, World History, Negotiation, Branding, Economics, Communication Strategies, Leadership and Management, Brand Strategy, Stakeholder Analysis, Political Sciences, Strategic Thinking, Strategic Planning, Market Dynamics, Decision Making, Business Management, Sustainable Business, Stakeholder Engagement

    4.7
    Rating, 4.7 out of 5 stars
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    1.2K reviews

    Intermediate · Specialization · 3 - 6 Months

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    Duke University

    Bayesian Statistics

    Skills you'll gain: Bayesian Statistics, Statistical Hypothesis Testing, Statistical Modeling, Statistical Methods, Statistical Inference, Statistical Programming, Statistics, Statistical Analysis, Probability & Statistics, Regression Analysis, Data Analysis, R Programming, R (Software), Probability, Analysis, Data-Driven Decision-Making, Predictive Modeling, Model Evaluation, Probability Distribution

    3.8
    Rating, 3.8 out of 5 stars
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    801 reviews

    Intermediate · Course · 1 - 3 Months

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    Aptly

    Getting Started with TikTok

    Skills you'll gain: TikTok, Content Creation, Video Editing, Video Production, Social Media Content, Social Media, Social Media Marketing, Content Marketing, Drive Engagement, Driving engagement, Target Audience, Business Marketing, Customer Engagement, Culture, User Accounts, Demography

    4.8
    Rating, 4.8 out of 5 stars
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    73 reviews

    Beginner · Course · 1 - 4 Weeks

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    MathWorks

    Practical Data Science with MATLAB

    Skills you'll gain: Data Storytelling, Model Evaluation, Feature Engineering, Data Visualization, Plot (Graphics), Supervised Learning, Dimensionality Reduction, Data Presentation, Data Integration, Scientific Visualization, Statistical Visualization, Data Preprocessing, Interactive Data Visualization, Exploratory Data Analysis, Data Import/Export, Classification Algorithms, Model Training, Technical Communication, Data Analysis, Machine Learning Methods

    4.8
    Rating, 4.8 out of 5 stars
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    1.1K reviews

    Beginner · Specialization · 3 - 6 Months

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    Chris Croft Training

    Decision Making: Complete Guide

    Skills you'll gain: Performance Measurement, Creative Problem-Solving, Decision Making, Creative Thinking, Creativity, Strategic Decision-Making, Innovation, Data-Driven Decision-Making, Cognitive flexibility, Data Literacy, Decision Tree Learning, Systems Of Measurement, Leadership, Data Analysis, Thought Leadership, Strategic Leadership, Initiative and Leadership, Data Strategy, Data Presentation, Creative Design

    Beginner · Specialization · 3 - 6 Months

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    University of London

    How to Finance and Grow Your Startup – Without VC

    Skills you'll gain: Entrepreneurial Finance, Business Modeling, Entrepreneurship, Customer Engagement, Product Development, Customer Analysis, Growth Strategies, Customer Insights, Fundraising and Crowdsourcing, Commercialization, Payment Processing and Collection, Business Strategies, New Business Development, Demand Generation, Private Equity, Cash Management, Case Studies, Market Analysis, Revenue Management, Finance

    4.6
    Rating, 4.6 out of 5 stars
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    473 reviews

    Beginner · Course · 1 - 3 Months

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    Macquarie University

    Data Visualization in Excel

    Skills you'll gain: Data Storytelling, Data Presentation, Dashboard, Dashboard Creation, Interactive Data Visualization, Data Visualization, Microsoft Excel, Excel Macros, Data Visualization Software, Pivot Tables And Charts, Statistical Visualization, Infographics, Tree Maps, Spreadsheet Software, Excel Formulas, Graphing, Data Analysis, Trend Analysis

    4.9
    Rating, 4.9 out of 5 stars
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    1.3K reviews

    Intermediate · Course · 1 - 3 Months

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    Arizona State University

    Inglés Empresarial: el márketing y ventas

    Skills you'll gain: Sales Presentations, Marketing Design, Brainstorming, Presentations, English Language, Marketing Materials, Advertising, Business Correspondence, Public Speaking, Persuasive Communication, Business Writing, Marketing Communications, Employee Surveys, Business Communication, Data Visualization, Communication Strategies, Marketing, Marketing Psychology, Professional Networking

    4.8
    Rating, 4.8 out of 5 stars
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    325 reviews

    Intermediate · Course · 1 - 3 Months

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Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
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Plan (11)
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Modeling (9)
Social Media Marketing (9)
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