Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Coursera
Skills you'll gain: Multimedia, Canva (Software), Animations, Graphics Software, Design, Graphic and Visual Design Software, Video Production, Graphic Design, Marketing
Beginner · Guided Project · Less Than 2 Hours
University of Illinois Urbana-Champaign
Skills you'll gain: Management Accounting, Performance Measurement, Variance Analysis, Budgeting, Accounting, Capital Budgeting, Financial Accounting, Performance Management, Financial Data, Performance Metric, Operating Budget, Cost Management, Organizational Strategy, Key Performance Indicators (KPIs), Financial Analysis, Organizational Structure, Decision Making
Build toward a degree
Intermediate · Course · 1 - 4 Weeks
University of Virginia
Skills you'll gain: Brainstorming, Design Thinking, Ideation, Creative Thinking, Innovation, Design Strategies, Product Development, Product Design, Strategic Thinking, User Feedback, Prioritization, Stakeholder Engagement, Decision Making, Data-Driven Decision-Making, Collaboration, Customer Engagement
Beginner · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Campaign Planning, Communication Planning, Campaign Management, Strategic Communication, Advertising, Marketing Communications, Resource Allocation, Media Strategy, Brand Management, Integrated Marketing Communications, Brand Strategy, Earned Media, Communication Strategies, Owned Media, Public Relations, Shared Media, Paid media, Key Performance Indicators (KPIs), Research and Design, Market Research
Beginner · Course · 1 - 4 Weeks

Fractal Analytics
Skills you'll gain: Responsible AI, Data Ethics, Generative AI, Human Centered Design, Problem Solving, Critical Thinking and Problem Solving, AI Security, AI Enablement, Business Leadership, Strategic Leadership, AI Product Strategy, Generative Adversarial Networks (GANs), Business Strategy, Ethical Standards And Conduct, Strategic Thinking, Artificial Intelligence, Critical Thinking, Design Thinking, Thought Leadership, Project Implementation
Beginner · Specialization · 3 - 6 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Supply And Demand, Market Dynamics, Economics, Business Economics, Game Theory, Market Analysis, Resource Allocation, Environmental Issue, Competitive Analysis, Environmental Policy, Public Policies, Decision Making, Strategic Decision-Making
Intermediate · Course · 1 - 4 Weeks

University of Washington
Skills you'll gain: Oral Expression, Verbal Communication Skills, Persuasive Communication, Presentations, Business Writing, Peer Review, Business Communication, Communication, Public Speaking, Business Planning, Marketing, English Language, Marketing Strategy and Techniques, Vocabulary, Company, Product, and Service Knowledge
Intermediate · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Organizational Change, Innovation, Change Management, Business Modeling, Technology Strategies, Product Lifecycle Management, New Product Development, Technical Management, Business Transformation, Product Development, Customer Insights, Organizational Leadership, Organizational Development, Organizational Strategy, Process Development, Business Strategies, Business Strategy, Strategic Thinking, Cross-Functional Team Leadership, Customer Analysis
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Flutter (Software), Mobile Development, User Interface (UI) Design, User Interface and User Experience (UI/UX) Design, React Native, Application Development, iOS Development, Apple iOS, Mobile Development Tools, UI Components, User Story, User Interface (UI), Database Application, Android Development, Databases, Cloud Applications, Database Software, Other Mobile Programming Languages, Database Management, Database Management Systems
Beginner · Specialization · 3 - 6 Months

Lund University
Skills you'll gain: Intellectual Property, Legal Strategy, Legal Writing, Regulation and Legal Compliance, Law, Regulation, and Compliance, Compliance Management, Commercial Laws, Competitive Analysis, Mergers & Acquisitions, Advocacy, Commercialization, Branding, Brand Strategy, Procurement, Innovation
Beginner · Course · 1 - 3 Months

Skills you'll gain: Business Modeling, Design Thinking, Innovation, Ideation, Entrepreneurship, Solution Design, Business Strategy, Business Architecture, Customer Insights, Brainstorming, Customer Analysis, Market Opportunities, Entrepreneurial Finance, Creativity, Product Strategy, Fundraising and Crowdsourcing, Value Propositions
Intermediate · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Creative Thinking, Creativity, Data Presentation, Business Ethics, Business Analytics, Ideation, Data Literacy, Creative Problem-Solving, Leadership and Management, Business Analysis, Business Leadership, Brainstorming, Business Strategy, Organizational Leadership, Ethical Standards And Conduct, Decision Making, Emotional Intelligence, Cultural Sensitivity, Cultural Diversity, Brand Management
Beginner · Specialization · 3 - 6 Months