• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Business Analytics

    Skills you'll gain: Data Governance, Data Storytelling, Marketing Analytics, Business Analytics, Data-Driven Marketing, Accounting, Responsible AI, Data Management, Data Visualization Software, Internal Controls, Classification Algorithms, Internal Auditing, Data-Driven Decision-Making, Analytical Skills, Data Preprocessing, Business Analysis, Analytics, Data Analysis, Power BI, Machine Learning

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.2K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Audience & Attribution Analytics

    Skills you'll gain: Conversion Funnel Analysis, Marketing Analytics, Customer Analysis, Customer Insights, Data-Driven Marketing, Marketing Effectiveness, Customer Retention, Target Audience, Customer Success Management, Marketing Channel, Journey Mapping, Customer Engagement, Trend Analysis, Return On Investment, Cross-Channel Marketing, Performance Analysis, Marketing Budgets, Stakeholder Engagement, Paid media, Budgeting

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Sage Publications

    Foundations of Sales and Consumer Behavior

    Skills you'll gain: B2B Sales, Sales Strategy, Consumer Behaviour, Sales, Sales Management, Business Marketing, General Sales Practices, Selling Techniques, Marketing Channel, Brand Loyalty, Sales Process, Marketing Strategies, Marketing, Customer Analysis, Sales Enablement, Specialized Sales, Cross-Channel Marketing, Marketing Effectiveness, Business-To-Consumer, Sales Support

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    Constructivism and Mathematics, Science, and Technology Education

    Skills you'll gain: Mathematics Education, Education Software and Technology, Research, Qualitative Research

    4.7
    Rating, 4.7 out of 5 stars
    ·
    47 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Implementación de Actividades PhET para la Educación STEM

    Skills you'll gain: Education Software and Technology, Mathematics Education, Digital pedagogy, Design Reviews, Simulations, Simulation and Simulation Software, User Feedback

    4.9
    Rating, 4.9 out of 5 stars
    ·
    96 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    B

    Berklee

    Writing and Producing Music in Your Home Studio

    Skills you'll gain: Musical Composition, Music Theory, Music, Peer Review, Music Performance, Post-Production, Storytelling, Instrumental Music, Media Production, Writing and Editing, Editing, Oral Expression, Organizational Skills, Writing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.3K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Series Orientation: Transforming Education

    Skills you'll gain: Student-Centred Learning, Instructional Strategies, Education and Training, Community Development, Instructional Design, Diversity Equity and Inclusion Initiatives, Collaboration, Time Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    36 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    U

    University of Michigan

    Russia-Ukraine War: One Year Later Teach-Out

    Skills you'll gain: International Relations, Diplomacy, Socioeconomics, World History, Social Studies, Public Policies, Social Justice, Political Sciences, Policy Analysis, European History, Advocacy

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    A

    Alfaisal University | KLD

    الثقافة المالية | Financial Literacy

    Skills you'll gain: Cash Management, Cash Flows, Loans, Deposit Accounts, Financial Planning, Consumer Lending, Fraud detection, General Finance, General Lending, Loss Prevention, Banking Services, Budgeting, Financial Acumen, Financial Management, Banking, Wealth Management, Expense Management, Financial Inclusion, Cost Reduction

    4.9
    Rating, 4.9 out of 5 stars
    ·
    166 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    E

    Eindhoven University of Technology

    Co-design for All: doing co-design in practice

    Skills you'll gain: Human Centered Design, Design Thinking, Research and Design, Visual Storytelling, Design Research, Design, Research, Research Design, Research Methodologies, Qualitative Research, Case Studies, Media and Communications, Disabilities, Discussion Facilitation, Driving engagement, Diversity Equity and Inclusion Initiatives

    4.3
    Rating, 4.3 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Aptly

    TikTok for Business

    Skills you'll gain: TikTok, Social Media Content, Social Media Marketing, Business Marketing, Content Scheduling, Brand Marketing, Social Media Strategy, Social Media, Content Creation, Marketing Strategies, Content Marketing, Marketing, Web Presence, Brand Awareness, Driving engagement, Content Strategy, Branding, Content Development and Management, Customer Engagement

    4.9
    Rating, 4.9 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    B

    Banco Interamericano de Desarrollo

    PM4R Agile: 5 pasos para gestión híbrida de proyectos

    Skills you'll gain: Agile Methodology, Project Management Institute (PMI) Methodology, Agile Project Management, Prioritization, Project Implementation, Program Implementation, Project Planning, Plan Execution, Project Management, Kanban Principles, Drive Engagement, Delegation Skills, Analysis, Stakeholder Engagement, Meeting Facilitation

    5
    Rating, 5 out of 5 stars
    ·
    24 reviews

    Beginner · Course · 1 - 3 Months

1…162163164…599

In summary, here are 10 of our most popular social media marketing courses

  • Business Analytics: University of Illinois Urbana-Champaign
  • Audience & Attribution Analytics: Coursera
  • Foundations of Sales and Consumer Behavior: Sage Publications
  • Constructivism and Mathematics, Science, and Technology Education: University of Illinois Urbana-Champaign
  • Implementación de Actividades PhET para la Educación STEM: University of Colorado Boulder
  • Writing and Producing Music in Your Home Studio: Berklee
  • Series Orientation: Transforming Education: University of Michigan
  • Russia-Ukraine War: One Year Later Teach-Out: University of Michigan
  • الثقافة المالية | Financial Literacy: Alfaisal University | KLD
  • Co-design for All: doing co-design in practice: Eindhoven University of Technology

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok