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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Trademark Law

    Skills you'll gain: Intellectual Property, Branding, Brand Marketing, Brand Strategy, Legal Strategy, Brand Management, Asset Protection, Packaging and Labeling, Legal Risk, Marketing, Strategic Planning, Registration

    4.8
    Rating, 4.8 out of 5 stars
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    301 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
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    S

    STARWEAVER

    Generative AI for Creative Professionals: Brief to Delivery

    Skills you'll gain: AI powered creativity, Prompt Engineering, Generative AI, Visual Storytelling, Prompt Engineering Tools, Responsible AI, Photo/Video Production and Technology, AI Orchestration, Media Production, AI Workflows, Multimedia, Video Production, Content Creation, Video Editing, Storyboarding, Creative Thinking, Brand Management, Music

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Pharmaceutical and Medical Device Innovations

    Skills you'll gain: Competitive Analysis, Medical Devices, Intellectual Property, Commercialization, Pharmaceuticals, Drug Development, Competitive Intelligence, Product Management, Go To Market Strategy, Regulatory Affairs, Biomedical Technology, New Product Development, Market Analysis, Market Opportunities, Strategic Marketing, Risk Analysis, Innovation, Regulatory Requirements, Ideation, Health Care Procedure and Regulation

    4.5
    Rating, 4.5 out of 5 stars
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    768 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft Copilot: Your Everyday AI Companion

    Skills you'll gain: Prompt Engineering, Microsoft Copilot, Data Ethics, Law, Regulation, and Compliance, Generative AI, Responsible AI, Data Governance, Microsoft 365, Personalized Campaigns, AI powered creativity, Sales Enablement, Marketing Automation, Customer experience improvement, Regulatory Compliance, Business Process Automation, Compliance Management, AI literacy, Campaign Management, AI Enablement, Critical Thinking

    4.4
    Rating, 4.4 out of 5 stars
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    241 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    SQL for Data Science Capstone Project

    Skills you'll gain: Presentations, Data Presentation, SQL, Descriptive Statistics, Data Storytelling, Data Analysis, Peer Review, Exploratory Data Analysis, Descriptive Analytics, Statistical Analysis, Data Modeling, Database Design, Performance Metric, Business Metrics, Analytical Skills, Business Analytics, Text Mining, Data Science, Data Import/Export, Target Audience

    4.2
    Rating, 4.2 out of 5 stars
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    266 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
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    T

    The State University of New York

    How To Create a Website in a Weekend! (Project-Centered Course)

    Skills you'll gain: Web Design, Web Design and Development, WordPress, Web Language, HTML and CSS, Browser Compatibility, Web Content, Hypertext Markup Language (HTML), Information Architecture, Web Presence, Web Development, Content Management Systems, Web Analytics and SEO, Responsive Web Design, Cross Platform Development, Content Management

    3.3
    Rating, 3.3 out of 5 stars
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    585 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Product Ideation, Design, and Management

    Skills you'll gain: Product Management, Product Development, Financial Statements, Product Design, Financial Statement Analysis, Prototyping, Competitive Analysis, Agile Product Development, Value Propositions, Financial Reporting, Proposal Development, Proposal Writing, Team Performance Management, Innovation, Financial Accounting, Corporate Finance, Financial Acumen, Target Market, Ideation, Entrepreneurship

    4.5
    Rating, 4.5 out of 5 stars
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    731 reviews

    Beginner · Specialization · 3 - 6 Months

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    P

    Pontificia Universidad Católica de Chile

    Gestión de organizaciones efectivas

    Skills you'll gain: Organizational Change, Organizational Development, Organizational Strategy, Organizational Structure, Change Management, Business Transformation, Business Strategy, Political Sciences, Innovation, Strategic Thinking, Strategic Decision-Making, Technology Strategies, Knowledge Transfer, Decision Making, Persona (User Experience)

    4.8
    Rating, 4.8 out of 5 stars
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    2.5K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Johns Hopkins Medical Office Manager

    Skills you'll gain: Medical Billing and Coding, Denial Management, Patient Registration, Care Management, Medical Privacy, Revenue Cycle Management, Practice Management, Organizational Change, Change Management, Health Insurance Portability And Accountability Act (HIPAA) Compliance, Performance Review, Data Management, ICD Coding (ICD-9/ICD-10), Medical Terminology, Claims Processing, Medical Billing, Patient Safety, Continuous Quality Improvement (CQI), Medical Management, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
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    433 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Data Science Capstone

    Skills you'll gain: Exploratory Data Analysis, Model Evaluation, Predictive Modeling, Data Science, Analytical Skills, Data Analysis, Data Synthesis, Model Optimization, Data Presentation, Data Collection, Predictive Analytics, Data Preprocessing, R Programming, Machine Learning, Natural Language Processing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.2K reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Customer Service Excellence Capstone

    Skills you'll gain: Responsible AI, Customer Service, AI Personalization, AI Enablement, AI Integrations, Customer experience improvement, Customer Communications Management, Service Level, Interpersonal Communications, Service Design, Personalized Service, Customer Support, Customer experience strategy (CX), Decision Intelligence, Customer Engagement, Service Level Agreement, Decision Making, Workflow Management, Problem Solving, Data Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    P

    Packt

    Claude for Professional Productivity and Task Automation

    Skills you'll gain: Prompt Engineering, Anthropic Claude, Claude Code, AI Workflows, Prompt Engineering Tools, Agentic Workflows, AI Orchestration, Model Context Protocol, Presentations, Excel Formulas, Business Process Automation, Microsoft PowerPoint, Spreadsheet Software, Data Presentation, Financial Data, Tool Calling, Productivity Software, Automation, Financial Modeling, Workflow Management

    Intermediate · Course · 1 - 3 Months

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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