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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Trademark Law

    Skills you'll gain: Intellectual Property, Branding, Brand Marketing, Brand Strategy, Legal Strategy, Brand Management, Asset Protection, Packaging and Labeling, Legal Risk, Marketing, Strategic Planning, Registration

    4.8
    Rating, 4.8 out of 5 stars
    ·
    301 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Generative AI for Marketers

    Skills you'll gain: Content Performance Analysis, Prompt Engineering, Microsoft Copilot, Customer Insights, Customer Analysis, Competitive Analysis, Persona Development, Content Marketing, Personalized Campaigns, Content Creation, Marketing Operations, Marketing Analytics, Data-Driven Marketing, Marketing Design, Marketing Strategies, Marketing Planning, Marketing, Content Development and Management, Ideation, Data Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    34 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    The University of Notre Dame

    Ethical Leadership

    Skills you'll gain: Active Listening, Workplace inclusivity, Data Ethics, Negotiation, Leadership Studies, Leadership Development, Business Ethics, Conflict Management, Change Management, Organizational Change, Diversity and Inclusion, Social Justice, Diversity Training, Communication Strategies, Personal Integrity, Organizational Leadership, Analytics, Analytical Skills, Market Dynamics, Ethical Standards And Conduct

    4.7
    Rating, 4.7 out of 5 stars
    ·
    209 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Enterprise AI Strategy

    Skills you'll gain: Prompt Engineering, AI Product Strategy, Generative AI, Prompt Engineering Tools, Responsible AI, Business Writing, AI literacy, AI Enablement, Business Correspondence, Business Communication, Google Gemini, ChatGPT, Decision Intelligence, Strategic Thinking, Business Strategy, Report Writing, Key Performance Indicators (KPIs), LLM Application, Data Ethics, AI Security

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    SQL for Data Science Capstone Project

    Skills you'll gain: Presentations, Data Presentation, SQL, Descriptive Statistics, Data Storytelling, Data Analysis, Peer Review, Exploratory Data Analysis, Descriptive Analytics, Statistical Analysis, Data Modeling, Database Design, Performance Metric, Business Metrics, Analytical Skills, Business Analytics, Text Mining, Data Science, Data Import/Export, Target Audience

    4.2
    Rating, 4.2 out of 5 stars
    ·
    266 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    T

    The State University of New York

    How To Create a Website in a Weekend! (Project-Centered Course)

    Skills you'll gain: Web Design, Web Design and Development, WordPress, Web Language, HTML and CSS, Browser Compatibility, Web Content, Hypertext Markup Language (HTML), Information Architecture, Web Presence, Web Development, Content Management Systems, Web Analytics and SEO, Responsive Web Design, Cross Platform Development, Content Management

    3.3
    Rating, 3.3 out of 5 stars
    ·
    585 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    I

    IBM

    IBM Financial Planning and Analysis (FP&A) with AI Skills

    Skills you'll gain: Forecasting, Financial Statement Analysis, Budgeting, Variance Analysis, Financial Modeling, Management Reporting, Financial Planning, Corporate Finance, Data Storytelling, Key Performance Indicators (KPIs), Generative AI, Scenario Testing, Prompt Engineering, Risk Management, Microsoft Excel, Accrual Accounting, Stakeholder Management, Anomaly Detection, Data Visualization, Performance Stress Testing

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    P

    Packt

    Python Natural Language Processing Cookbook

    Skills you'll gain: Prompt Patterns, Large Language Modeling, Natural Language Processing, Generative AI, LLM Application, Prompt Engineering, Text Mining, Retrieval-Augmented Generation, Unstructured Data, Embeddings, Hugging Face, Unsupervised Learning, Applied Machine Learning, OpenAI API, Machine Learning Methods, Python Programming, Statistical Machine Learning, Analysis, Data Visualization, Network Model

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Rutgers the State University of New Jersey

    Business Intelligence and Competitive Analysis

    Skills you'll gain: Competitive Intelligence, Competitive Analysis, Data Storytelling, Business Intelligence, Data-Driven Decision-Making, Business Analytics, Data Visualization, Data Analysis, Management Consulting, Business Strategy, Strategic Thinking, Consulting, Analysis, Market Analysis, Performance Analysis, Benchmarking, Key Performance Indicators (KPIs), Root Cause Analysis, Risk Analysis, Critical Thinking and Problem Solving

    4.4
    Rating, 4.4 out of 5 stars
    ·
    256 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Madecraft

    Starting a Data Science Career

    Skills you'll gain: Professional Networking, Statistical Reporting, Data Validation, Technical Communication, Data Cleansing, Data Science, Data Quality, Data Maintenance, Interviewing Skills, Data Ethics, Data Collection, Sampling (Statistics), Data Analysis, Data Analysis Software, Data Wrangling, Blogs, Data Presentation, Jupyter, Pandas (Python Package), Python Programming

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Sales Excellence

    Skills you'll gain: Sales Territory Management, Sales Pipelines, Cold Calling, Regional Sales, Closing (Sales), Product Knowledge, Personalized Campaigns, Sales Presentations, Sales Strategy, Lead Generation, B2B Sales, Consultative Selling, Sales Prospecting, Microsoft Copilot, AI Personalization, Email Automation, Customer Relationship Management (CRM) Software, Generative AI, ChatGPT, Customer Engagement

    4.6
    Rating, 4.6 out of 5 stars
    ·
    501 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Interviewing and Resume Writing in English

    Skills you'll gain: Interviewing Skills, Negotiation, Oral Expression, Telephone Skills, Price Negotiation, Presentations, Marketing Planning, Verbal Communication Skills, Public Speaking, Professional Development, Applicant Tracking Systems, English Language, Copywriting, Persuasive Communication, Strategic Marketing, Tactfulness, Business Writing, Intercultural Competence, Business Correspondence, Campaign Planning

    4.6
    Rating, 4.6 out of 5 stars
    ·
    772 reviews

    Intermediate · Specialization · 3 - 6 Months

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Skills you can learn in Marketing

Market (economics) (28)
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Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
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Plan (11)
Advertising (9)
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Social Media Marketing (9)
Brand Management (7)

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