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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


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    Chris Croft Training

    Decision Making: Complete Guide

    Skills you'll gain: Performance Measurement, Creative Problem-Solving, Decision Making, Creative Thinking, Creativity, Strategic Decision-Making, Innovation, Data-Driven Decision-Making, Cognitive flexibility, Data Literacy, Decision Tree Learning, Systems Of Measurement, Leadership, Data Analysis, Thought Leadership, Strategic Leadership, Initiative and Leadership, Data Strategy, Data Presentation, Creative Design

    Beginner · Specialization · 3 - 6 Months

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    University of London

    How to Finance and Grow Your Startup – Without VC

    Skills you'll gain: Entrepreneurial Finance, Business Modeling, Entrepreneurship, Customer Engagement, Product Development, Customer Analysis, Growth Strategies, Customer Insights, Fundraising and Crowdsourcing, Commercialization, Payment Processing and Collection, Business Strategies, New Business Development, Demand Generation, Private Equity, Cash Management, Case Studies, Market Analysis, Revenue Management, Finance

    4.6
    Rating, 4.6 out of 5 stars
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    473 reviews

    Beginner · Course · 1 - 3 Months

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    Macquarie University

    Data Visualization in Excel

    Skills you'll gain: Data Storytelling, Data Presentation, Dashboard, Dashboard Creation, Interactive Data Visualization, Data Visualization, Microsoft Excel, Excel Macros, Data Visualization Software, Pivot Tables And Charts, Statistical Visualization, Infographics, Tree Maps, Spreadsheet Software, Excel Formulas, Graphing, Data Analysis, Trend Analysis

    4.9
    Rating, 4.9 out of 5 stars
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    1.3K reviews

    Intermediate · Course · 1 - 3 Months

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    The University of Notre Dame

    Ethical Leadership

    Skills you'll gain: Active Listening, Workplace inclusivity, Data Ethics, Negotiation, Leadership Studies, Leadership Development, Business Ethics, Conflict Management, Change Management, Organizational Change, Diversity and Inclusion, Social Justice, Diversity Training, Communication Strategies, Personal Integrity, Organizational Leadership, Analytics, Analytical Skills, Market Dynamics, Ethical Standards And Conduct

    4.7
    Rating, 4.7 out of 5 stars
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    209 reviews

    Beginner · Specialization · 3 - 6 Months

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    Packt

    Python Natural Language Processing Cookbook

    Skills you'll gain: Prompt Patterns, Large Language Modeling, Natural Language Processing, Generative AI, LLM Application, Prompt Engineering, Text Mining, Retrieval-Augmented Generation, Unstructured Data, Embeddings, Hugging Face, Unsupervised Learning, Applied Machine Learning, OpenAI API, Machine Learning Methods, Python Programming, Statistical Machine Learning, Analysis, Data Visualization, Network Model

    Intermediate · Course · 1 - 3 Months

  • Status: New
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    John Wiley & Sons

    Applied Data Science with SQL, R, and Python

    Skills you'll gain: Matplotlib, Plot (Graphics), Relational Databases, SQL, Database Theory, R (Software), Data Visualization, Statistical Programming, Ggplot2, Data Science, Query Languages, Databases, Database Systems, R Programming, Database Design, Statistical Methods, Database Management, Data Analysis, Power BI, Python Programming

    Intermediate · Course · 3 - 6 Months

  • Status: Free Trial
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    Johns Hopkins University

    Data Science Capstone

    Skills you'll gain: Exploratory Data Analysis, Model Evaluation, Predictive Modeling, Data Science, Analytical Skills, Data Analysis, Data Synthesis, Model Optimization, Data Presentation, Data Collection, Predictive Analytics, Data Preprocessing, R Programming, Machine Learning, Natural Language Processing

    4.5
    Rating, 4.5 out of 5 stars
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    1.2K reviews

    Mixed · Course · 1 - 3 Months

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    Packt

    Claude for Professional Productivity and Task Automation

    Skills you'll gain: Prompt Engineering, Anthropic Claude, Claude Code, AI Workflows, Prompt Engineering Tools, Agentic Workflows, AI Orchestration, Model Context Protocol, Presentations, Excel Formulas, Business Process Automation, Microsoft PowerPoint, Spreadsheet Software, Data Presentation, Financial Data, Tool Calling, Productivity Software, Automation, Financial Modeling, Workflow Management

    Intermediate · Course · 1 - 3 Months

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    IBM

    FP&A Modeling: Variance Analysis & Forecasting

    Skills you'll gain: Financial Forecasting, Variance Analysis, Financial Data, Financial Modeling, Forecasting, Budgeting, Operating Budget, Revenue Forecasting, Financial Analysis, Management Reporting, Time Series Analysis and Forecasting, Analysis, Financial Planning, Statistical Analysis, Performance Measurement, Microsoft Excel, Performance Analysis, Performance Reporting, Statistical Methods, Financial Controls

    Beginner · Course · 1 - 4 Weeks

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    Pearson

    International Trade, Public Goods, and Externalities

    Skills you'll gain: Economics, Market Dynamics, Economics, Policy, and Social Studies, Supply And Demand, Environmental Resource Management, Natural Resource Management, International Relations, Environment and Resource Management, Tax, Public Policies, Environmental Issue, Socioeconomics, Environmental Policy, Policy Analysis, Market Analysis, Resource Allocation, Resource Management, Cost Benefit Analysis, Social Impact

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Interactive Brokers

    Derivatives - Options & Futures

    Skills you'll gain: Derivatives, Futures Exchange, Financial Trading, Financial Market, Risk Management, Market Analysis, Capital Markets, Risk Analysis, Investments, Equities, Market Dynamics, Profit and Loss (P&L) Management, Decision Making

    4.5
    Rating, 4.5 out of 5 stars
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    278 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
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    Sage Publications

    Research Methods and Statistics in Psychology

    Skills you'll gain: Surveys, Survey Creation, Qualitative Research, Research Design, Descriptive Statistics, Statistical Hypothesis Testing, Research, Correlation Analysis, Quantitative Research, Experimentation, Scientific Methods, Statistical Methods, Probability & Statistics, Science and Research, Data Analysis, Statistical Analysis, Statistics, Research Methodologies, Statistical Inference, Psychology

    Beginner · Specialization · 3 - 6 Months

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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