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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


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    STARWEAVER

    Generative AI for Creative Professionals: Brief to Delivery

    Skills you'll gain: AI powered creativity, Prompt Engineering, Generative AI, Visual Storytelling, Prompt Engineering Tools, Responsible AI, Photo/Video Production and Technology, AI Orchestration, Media Production, AI Workflows, Multimedia, Video Production, Content Creation, Video Editing, Storyboarding, Creative Thinking, Brand Management, Music

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    University of Pennsylvania

    Trademark Law

    Skills you'll gain: Intellectual Property, Branding, Brand Marketing, Brand Strategy, Legal Strategy, Brand Management, Asset Protection, Packaging and Labeling, Legal Risk, Marketing, Strategic Planning, Registration

    4.8
    Rating, 4.8 out of 5 stars
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    301 reviews

    Mixed · Course · 1 - 4 Weeks

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    Microsoft

    Generative AI for Marketers

    Skills you'll gain: Content Performance Analysis, Prompt Engineering, Microsoft Copilot, Customer Insights, Customer Analysis, Competitive Analysis, Persona Development, Content Marketing, Personalized Campaigns, Content Creation, Marketing Operations, Marketing Analytics, Data-Driven Marketing, Marketing Design, Marketing Strategies, Marketing Planning, Marketing, Content Development and Management, Ideation, Data Analysis

    4.5
    Rating, 4.5 out of 5 stars
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    34 reviews

    Beginner · Specialization · 1 - 3 Months

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    Duke University

    Bayesian Statistics

    Skills you'll gain: Bayesian Statistics, Statistical Hypothesis Testing, Statistical Modeling, Statistical Methods, Statistical Inference, Statistical Programming, Statistics, Statistical Analysis, Probability & Statistics, Regression Analysis, Data Analysis, R Programming, R (Software), Probability, Analysis, Data-Driven Decision-Making, Predictive Modeling, Model Evaluation, Probability Distribution

    3.8
    Rating, 3.8 out of 5 stars
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    801 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
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    Duke University

    Inferential Statistics

    Skills you'll gain: Statistical Hypothesis Testing, Statistical Inference, Statistical Reporting, R (Software), Statistical Methods, Statistics, R Programming, Statistical Software, Statistical Analysis, Probability & Statistics, Statistical Programming, Data Analysis, Sampling (Statistics), Probability Distribution, Software Installation

    4.8
    Rating, 4.8 out of 5 stars
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    2.8K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    The University of Notre Dame

    Ethical Leadership

    Skills you'll gain: Active Listening, Workplace inclusivity, Data Ethics, Negotiation, Leadership Studies, Leadership Development, Business Ethics, Conflict Management, Change Management, Organizational Change, Diversity and Inclusion, Social Justice, Diversity Training, Communication Strategies, Personal Integrity, Organizational Leadership, Analytics, Analytical Skills, Market Dynamics, Ethical Standards And Conduct

    4.7
    Rating, 4.7 out of 5 stars
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    209 reviews

    Beginner · Specialization · 3 - 6 Months

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    Coursera

    Enterprise AI Strategy

    Skills you'll gain: Prompt Engineering, AI Product Strategy, Generative AI, Prompt Engineering Tools, Responsible AI, Business Writing, AI literacy, AI Enablement, Business Correspondence, Business Communication, Google Gemini, ChatGPT, Decision Intelligence, Strategic Thinking, Business Strategy, Report Writing, Key Performance Indicators (KPIs), LLM Application, Data Ethics, AI Security

    Beginner · Specialization · 3 - 6 Months

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    University of Houston

    Math behind Moneyball

    Skills you'll gain: Probability & Statistics, Statistical Methods, Statistics, Microsoft Excel, Predictive Analytics, Game Theory, Spreadsheet Software, Predictive Modeling, Excel Formulas, Pivot Tables And Charts, Regression Analysis, Statistical Analysis, Statistical Modeling, Advanced Analytics, Data-Driven Decision-Making, Data Analysis, Analytics, Data Analysis Software, Simulations, Probability

    4.5
    Rating, 4.5 out of 5 stars
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    98 reviews

    Beginner · Course · 1 - 3 Months

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    Packt

    Python Natural Language Processing Cookbook

    Skills you'll gain: Prompt Patterns, Large Language Modeling, Natural Language Processing, Generative AI, LLM Application, Prompt Engineering, Text Mining, Retrieval-Augmented Generation, Unstructured Data, Embeddings, Hugging Face, Unsupervised Learning, Applied Machine Learning, OpenAI API, Machine Learning Methods, Python Programming, Statistical Machine Learning, Analysis, Data Visualization, Network Model

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
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    Rutgers the State University of New Jersey

    Business Intelligence and Competitive Analysis

    Skills you'll gain: Competitive Intelligence, Competitive Analysis, Data Storytelling, Business Intelligence, Data-Driven Decision-Making, Business Analytics, Data Visualization, Data Analysis, Management Consulting, Business Strategy, Strategic Thinking, Consulting, Analysis, Market Analysis, Performance Analysis, Benchmarking, Key Performance Indicators (KPIs), Root Cause Analysis, Risk Analysis, Critical Thinking and Problem Solving

    4.4
    Rating, 4.4 out of 5 stars
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    256 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Status: Free
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    Coursera

    Develop a Company Website with Wix

    Skills you'll gain: Event Management, Blogs, Web Presence, Content Management, Photo Editing, Editing, Writing and Editing, Digital Publishing, Web Design, Web Design and Development, No-Code Development, User Accounts, Brand Management, Drive Engagement, Digital Marketing, Public Relations

    4.6
    Rating, 4.6 out of 5 stars
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    1.3K reviews

    Beginner · Guided Project · Less Than 2 Hours

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    Madecraft

    Starting a Data Science Career

    Skills you'll gain: Professional Networking, Statistical Reporting, Data Validation, Technical Communication, Data Cleansing, Data Science, Data Quality, Data Maintenance, Interviewing Skills, Data Ethics, Data Collection, Sampling (Statistics), Data Analysis, Data Analysis Software, Data Wrangling, Blogs, Data Presentation, Jupyter, Pandas (Python Package), Python Programming

    Beginner · Specialization · 3 - 6 Months

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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