• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: Preview
    Preview
    U

    University of Michigan

    Liderazgo de equipos

    Skills you'll gain: Team Leadership, Team Management, Team Building, Team Performance Management, Teamwork, Conflict Management, Team Motivation, Trustworthiness, Decision Making, Team Collaboration, Strategic Decision-Making, Rapport Building, People Management, Goal Setting, Leadership, Professional Development, Performance Management, Performance Analysis, Lifelong Learning, Knowledge Transfer

    4.8
    Rating, 4.8 out of 5 stars
    ·
    212 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    SkillsBooster Academy

    Generative AI for SEO: Be the #1 Answer in AI Search

    Skills you'll gain: Keyword Research, Search Engine Optimization, Content Creation, Competitive Analysis, Web Analytics and SEO, Data Ethics, Search Engine Marketing, ChatGPT, Content Performance Analysis, Artificial Intelligence, Marketing, Marketing Materials, Business Strategy, Digital Marketing, Marketing Strategy and Techniques, Digital Media Strategy, Content Marketing, Market Research, Business Ethics, Product Strategy

    4.5
    Rating, 4.5 out of 5 stars
    ·
    12 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Design Thinking: Ideas to Action

    Skills you'll gain: Brainstorming, Design Thinking, Ideation, Creative Thinking, Innovation, Design Strategies, Product Development, Product Design, Strategic Thinking, User Feedback, Prioritization, Stakeholder Engagement, Decision Making, Data-Driven Decision-Making, Collaboration, Customer Engagement

    4.6
    Rating, 4.6 out of 5 stars
    ·
    86 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Design of Experiments

    Skills you'll gain: Experimentation, Sample Size Determination, Research Design, Regression Analysis, Statistical Analysis, Science and Research, Scientific Methods, Statistical Methods, Data Analysis Software, Model Optimization, Statistical Software, Mathematical Software, Design Strategies, Sampling (Statistics), Simulations, Probability & Statistics, Statistical Modeling, Statistical Inference, Statistical Hypothesis Testing, Variance Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    390 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    S

    STARWEAVER

    Introduction to Hospitality Management in the 21st Century

    Skills you'll gain: Hospitality Services, Hospitality, Hospitality Management, Hospitality and Food Services, Guest Relations, Innovation, Hotel And Restaurant Management, Hotels and Accommodations, Service Improvement, Service Management, Customer experience strategy (CX), Hotel Operations, Customer Service, Restaurant Operation, Personalized Service, Cultural Sensitivity, Digital Transformation, Corporate Sustainability, Sustainable Business, AI Personalization

    4.6
    Rating, 4.6 out of 5 stars
    ·
    79 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad Nacional Autónoma de México

    Introducción al mercado

    Skills you'll gain: Strategic Marketing, Product Planning, Marketing Planning, Market Research, Target Market, Product Marketing, Marketing Strategies, Go To Market Strategy, Marketing Strategy and Techniques, Market Opportunities, Marketing Budgets, Business Analytics, Market Analysis, Business Strategy, Business Planning, Consumer Behaviour, Entrepreneurship, Budgeting

    4.7
    Rating, 4.7 out of 5 stars
    ·
    303 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Virginia

    Les bases de la stratégie d’entreprise

    Skills you'll gain: Business Strategy, Business Strategies, Strategic Thinking, Competitive Analysis, Business Planning, Corporate Strategy, Organizational Strategy, Strategic Decision-Making, Business Analysis, Market Analysis, Market Dynamics, Business Analysis Tools

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad de los Andes

    Formulación y evaluación de proyectos complejos

    Skills you'll gain: Feasibility Studies, Project Management Life Cycle, Project Portfolio Management, Program Management, Strategic Planning, Project Management, Project Management Institute (PMI) Methodology, Financial Analysis, Case Studies, Organizational Strategy, Business Analysis, Complex Problem Solving

    4.9
    Rating, 4.9 out of 5 stars
    ·
    1.2K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Personal Branding: Stand Out and Succeed

    Skills you'll gain: Brand Strategy, Branding, Brand Awareness, Brand Management, Personal Attributes, Personal Development, Self-Awareness, Storytelling, Value Propositions, Concision, Creativity, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    166 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Salesforce

    Reports, Dashboards, and Customer Success in Salesforce

    Skills you'll gain: Customer Success Management, Salesforce, Dashboard, Sales Operations, Service Management, Customer Relationship Management, Customer Relationship Management (CRM) Software, Sales Support, Data Visualization, Customer Support, Sales Management, Customer and Client Support, Customer Service, Inside Sales, Performance Reporting, Data Storytelling, Business Reporting, Data-Driven Decision-Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    279 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University at Buffalo

    Improving Leadership & Governance in Nonprofit Organizations

    Skills you'll gain: Peer Review, Governance, Strategic Planning, Consulting, Performance Measurement, Leadership Studies, Meeting Facilitation, Leadership and Management, Performance Review, Organizational Strategy, Organizational Leadership, Report Writing, Leadership, Performance Analysis, Performance Management, Management Consulting, Organizational Change, Organizational Effectiveness, Strategic Leadership, Leadership Development

    4.5
    Rating, 4.5 out of 5 stars
    ·
    287 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Grow as a Manager

    Skills you'll gain: Management Training And Development, Leadership and Management, Lifelong Learning, Leadership, Growth Mindedness, Team Motivation, AI Enablement, AI literacy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    204 reviews

    Beginner · Course · 1 - 4 Weeks

1…169170171…538

In summary, here are 10 of our most popular marketing strategy courses

  • Liderazgo de equipos: University of Michigan
  • Generative AI for SEO: Be the #1 Answer in AI Search: SkillsBooster Academy
  • Design Thinking: Ideas to Action: University of Virginia
  • Design of Experiments: Arizona State University
  • Introduction to Hospitality Management in the 21st Century: STARWEAVER
  • Introducción al mercado: Universidad Nacional Autónoma de México
  • Les bases de la stratégie d’entreprise: University of Virginia
  • Formulación y evaluación de proyectos complejos: Universidad de los Andes
  • Personal Branding: Stand Out and Succeed: University of Michigan
  • Reports, Dashboards, and Customer Success in Salesforce: Salesforce

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok