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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • G

    Google Cloud

    BigQuery for Data Analysts

    Skills you'll gain: Looker (Software), Big Data, SQL, Data Pipelines, Data Transformation, Extract, Transform, Load, Data Warehousing, Data Cleansing, Data Analysis, Data Visualization Software, Google Sheets, Google Cloud Platform, Data Import/Export

    4.4
    Rating, 4.4 out of 5 stars
    ·
    74 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Conditional Formatting, Tables and Charts in Microsoft Excel

    Skills you'll gain: Data Literacy, Microsoft Excel, Data Visualization Software, Spreadsheet Software, Pivot Tables And Charts, Exploratory Data Analysis, Data Analysis Software, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    255 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Applied Kalman Filtering

    Skills you'll gain: Bayesian Network, Linear Algebra, Numerical Analysis, Matlab, Statistical Modeling, Simulations, Estimation, Advanced Mathematics, Mathematical Modeling, Statistical Analysis, Time Series Analysis and Forecasting, Probability & Statistics, Control Systems, Forecasting, Applied Mathematics, Statistical Methods, Predictive Analytics, Engineering Analysis, Mathematical Software, Simulation and Simulation Software

    4.9
    Rating, 4.9 out of 5 stars
    ·
    29 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Strategic Sales Management Final Project

    Skills you'll gain: Sales Strategy, Sales Management, Case Studies, Sales Process, Strategic Marketing, Sales Development, Business Strategies, Business Analysis, Competitive Analysis, Market Analysis, Peer Review

    4.6
    Rating, 4.6 out of 5 stars
    ·
    34 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Alcanza tu audiencia en Instagram con influenciadores

    Skills you'll gain: Instagram, Social Media Content, Drive Engagement, Social Media, Social Media Marketing, Social Media Strategy, Content Development and Management, Brand Marketing, Customer Engagement, Target Audience, Influencing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Planned Giving

    Skills you'll gain: Fundraising, Philanthropy, Tax Planning, Marketing Strategies, Relationship Building, Estate Planning, Benefits Administration, Administration, Business Software, Educational Materials, Professional Networking, Tax Laws

    4.6
    Rating, 4.6 out of 5 stars
    ·
    36 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    E

    Emory University

    Math for MBA and GMAT Prep

    Skills you'll gain: Regression Analysis, Data Visualization, Business Mathematics, Descriptive Statistics, Microsoft Excel, Statistics, Business Analytics, Excel Formulas, Statistical Analysis, Algebra, Calculus, Arithmetic, Business

    4.3
    Rating, 4.3 out of 5 stars
    ·
    49 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Data Visualization with Tableau Project

    Skills you'll gain: Dashboard, Tableau Software, Data Visualization, Data Storytelling, Interactive Data Visualization, Data Presentation, Data Visualization Software, Design Elements And Principles, Exploratory Data Analysis, Proposal Development, Data Analysis, Data Literacy, Data Cleansing, Data Preprocessing, Data Quality, Data Import/Export

    4.6
    Rating, 4.6 out of 5 stars
    ·
    584 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Create Customer Personas in Canva

    Skills you'll gain: Persona Development, Customer Relationship Management (CRM) Software, Customer Insights, Customer Data Management, Target Audience, Target Market, Marketing Strategies, Consumer Behaviour, Market Analysis, Social Media, Product Knowledge, Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    31 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    T

    Tableau Learning Partner

    Data Ecosystem

    Skills you'll gain: Data Governance, Data Ethics, Data Warehousing, Extract, Transform, Load, Data Quality, Data Management, Tableau Software, Data Lakes, Data Architecture, Data Literacy, Data Storage, Data Modeling, Data Infrastructure, Databases, Business Intelligence, Data Integrity, Spreadsheet Software, Database Management, Relational Databases

    4.7
    Rating, 4.7 out of 5 stars
    ·
    122 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Online Advertising & Social Media

    Skills you'll gain: Online Advertising, Digital Advertising, Advertising, Analytics, Big Data, Paid media, Social Media Strategy, Social Media, Data Ethics, Marketing, Digital Media Strategy, Social Media Marketing, Data-Driven Decision-Making, Social Media Campaigns, Return On Investment, Descriptive Analytics, Law, Regulation, and Compliance, Trend Analysis, Customer Engagement, Information Privacy

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidad de los Andes

    Programación en Python

    Skills you'll gain: File I/O, Data Visualization Software, Computational Thinking, Matplotlib, Python Programming, NumPy, Algorithms, Computer Programming, Pandas (Python Package), Debugging, Data Manipulation, Integrated Development Environments, Data Structures, Data Analysis, Object Oriented Programming (OOP)

    4.5
    Rating, 4.5 out of 5 stars
    ·
    210 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • BigQuery for Data Analysts: Google Cloud
  • Conditional Formatting, Tables and Charts in Microsoft Excel: Coursera
  • Applied Kalman Filtering: University of Colorado System
  • Strategic Sales Management Final Project: Fundação Instituto de Administração
  • Alcanza tu audiencia en Instagram con influenciadores: Coursera
  • Planned Giving: University of California, Davis
  • Math for MBA and GMAT Prep: Emory University
  • Data Visualization with Tableau Project: University of California, Davis
  • Create Customer Personas in Canva: Coursera
  • Data Ecosystem: Tableau Learning Partner

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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