Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Key Performance Indicators (KPIs), Power BI, Dashboard, Data Visualization, Interactive Data Visualization, Data Storytelling, Data Presentation, Business Metrics, Performance Analysis, Data Visualization Software, Data Import/Export, Business Intelligence, Regional Sales, Sales Presentation
Beginner · Guided Project · Less Than 2 Hours

Universidad de los Andes
Skills you'll gain: Strategic Partnership, Business Modeling, Value Propositions, Business Development, Resource Allocation, New Product Development, Target Market, Business Marketing, Performance Metric, Business Strategy, Market Opportunities, User Feedback, Innovation
Beginner · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Customer Relationship Management, Customer Data Management, Big Data, Data Mining, Data-Driven Decision-Making, Predictive Analytics, Sales Management, Ggplot2, Data Visualization Software, Plot (Graphics), Data Modeling, R Programming, Customer Insights, Customer Acquisition Management, Analytics, Customer experience strategy (CX), Customer Retention, Data Manipulation, Applied Machine Learning, Machine Learning Algorithms
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Microsoft Azure, Data Processing, Databases, Database Systems, Data Storage, Database Management, Relational Databases, Query Languages, NoSQL, Transaction Processing, Data Management, Cloud Computing, Data Analysis, Unstructured Data, Data Visualization Software
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Advertising Campaigns, Account Management, Advertising, Social Media Management, Digital Advertising, User Accounts, Social Media, Social Media Marketing
Beginner · Guided Project · Less Than 2 Hours

The University of Sydney
Skills you'll gain: Social Media Strategy, Professional Networking, Data Ethics, Social Network Analysis, Analytics, Media and Communications, Social Sciences, Content Creation, Business Ethics, Information Privacy
Mixed · Course · 1 - 3 Months

University of California, Irvine
Skills you'll gain: Extract, Transform, Load, Decision Support Systems, Data Warehousing, Data Mining, Database Design, Business Intelligence, Dashboard, Star Schema, Relational Databases, Database Management, Snowflake Schema, Data Visualization Software, Data Visualization, Business Reporting, SAS (Software), Data Modeling, Interactive Data Visualization, SQL, Descriptive Statistics, Cloud Computing Architecture
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Database Design, Relational Databases, Databases, SQL, Big Data, Database Systems, NoSQL, Operational Databases, Data Warehousing, Data Management, Virtual Machines, Data Storage, Data Analysis
Beginner · Course · 1 - 3 Months

Pontificia Universidad Católica del Perú
Skills you'll gain: Data Ethics, Consumer Behaviour, Business-To-Consumer, Data Collection, Market Opportunities, Marketing, Target Market, digital literacy, Market Share, Market Research, User Research, Customer Insights, Customer Analysis, Digital Marketing, Business Research, Business Ethics, Web Analytics, Research, Qualitative Research, Technical Communication
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Canva (Software), Graphic and Visual Design Software, Graphic Design, Design, Collaborative Software, Design Software, Content Creation, User Accounts, Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: MySQL, Database Management, Stored Procedure, Database Development, SQL, Performance Tuning, Relational Databases, Query Languages, JSON, Data Analysis, Transaction Processing
Intermediate · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Project Management, Data Management, Data Science, Data-Driven Decision-Making, Data Presentation, Technical Communication, Project Implementation, Data Analysis, Team Building, Team Management, Solution Delivery, Cross-Functional Team Leadership, Leadership
Mixed · Course · 1 - 4 Weeks