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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Coursera

    Copywriting with ChatGPT: Produce Compelling Copy That Sells

    Skills you'll gain: Copywriting, User Research, Target Audience, Customer Insights, Prompt Engineering, ChatGPT, Writing and Editing, Marketing Materials, Target Market, Product Knowledge, Value Propositions, AI literacy, Marketing Communications, Editing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    84 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    Y

    Yonsei University

    Big Data Emerging Technologies

    Skills you'll gain: Apache Spark, Big Data, SPSS (Software), SPSS, Analytics, Business Technologies, Real Time Data, Apache Hadoop, Data Processing, Statistical Analysis, Data Analysis Software, Business Planning, Data Storage Technologies, Business Strategy, Market Data, Business Strategies, Market Intelligence, Market Share, Market Dynamics, Distributed Computing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    322 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Python Data Analysis

    Skills you'll gain: Data Processing, Data Manipulation, Data Dictionary, Data Wrangling, File I/O, Data Structures, Scripting, Data Import/Export, Scripting Languages, Data Analysis, Python Programming, Data Mapping, Data Storage, Data Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    894 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Assessment for Learning

    Skills you'll gain: Data Mining, Education Software and Technology, Digital pedagogy, Program Evaluation, Learning Management Systems, Analytics, Data Ethics, AI Personalization, Data Access, Natural Language Processing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    331 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Beneficios y características de las redes sociales más significativas

    Skills you'll gain: Social Media, LinkedIn, Facebook, Social Media Strategy, Social Network Analysis, Professional Networking, Digital Media Strategy, Social Media Analytics, Cross-Channel Marketing, General Networking, Instagram, Business Strategies, Communication Strategies, Digital Communications

    4.4
    Rating, 4.4 out of 5 stars
    ·
    993 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    S

    Shanghai Jiao Tong University

    当代应用心理学

    Skills you'll gain: Human Factors, Consumer Behaviour, Organizational Leadership, Psychological Evaluations, Leadership Studies, Leadership and Management, Psychology, Marketing Psychology, Mental Health, Professional Development, Mental and Behavioral Health, Marketing, Leadership, Criminal Investigation and Forensics, Workforce Development, Personal Attributes, Human Development, Social Sciences, Decision Making

    4.6
    Rating, 4.6 out of 5 stars
    ·
    98 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Status: Free
    Free
    C

    Coursera

    How to design Facebook/IG Stories using Canva

    Skills you'll gain: Canva (Software), Content Creation, Visual Storytelling, Design Elements And Principles, Digital Design, Graphical Tools, Design, Graphics Software, Graphic and Visual Design Software

    4.6
    Rating, 4.6 out of 5 stars
    ·
    291 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Programming for Python Data Science: Principles to Practice

    Skills you'll gain: Matplotlib, Pandas (Python Package), Plot (Graphics), NumPy, Data Cleansing, Data Structures, Scientific Visualization, Data Visualization Software, Predictive Analytics, Data Visualization, Statistical Visualization, Debugging, Data Presentation, Data Manipulation, Code Reusability, Object Oriented Programming (OOP), Python Programming, Simulations, Predictive Modeling, Data Analysis

    4
    Rating, 4 out of 5 stars
    ·
    111 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    2

    28DIGITAL

    Innovation & Entrepreneurship - From Basics to Open Innovation

    Skills you'll gain: Entrepreneurship, Market Opportunities, Market Analysis, Innovation, Target Market, Design Thinking, Go To Market Strategy, Product Strategy, Customer Engagement, Entrepreneurial Finance, Business Modeling, Business Strategies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    330 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    D

    Digital Marketing Institute

    Data and Digital Strategy Execution

    Skills you'll gain: Data-Driven Decision-Making, Marketing Strategies, Data-Driven Marketing, Data Ethics, Data Strategy, Customer Analysis, Digital Analysis, Marketing Effectiveness, Marketing Planning, Strategic Decision-Making, Digital Marketing, Business Analytics, Marketing Analytics, Customer Insights, Performance Measurement, Marketing Strategy and Techniques, Customer experience strategy (CX), MarTech, Pay Per Click Advertising, Data Management

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    É

    École Polytechnique Fédérale de Lausanne

    Big Data Analysis with Scala and Spark

    Skills you'll gain: Apache Spark, Apache Hadoop, Scala Programming, Distributed Computing, Big Data, Data Manipulation, Data Processing, Performance Tuning, Data Persistence, SQL, Data Import/Export

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.6K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Corporate Finance Institute

    Power BI Fundamentals

    Skills you'll gain: Power BI, Data Analysis Expressions (DAX), Dashboard, Business Intelligence, Data Import/Export, Dashboard Creation, Business Reporting, Performance Reporting, Interactive Data Visualization, Data Modeling, Data Wrangling, Data Transformation, Data Visualization Software, Data Analysis, Data Sharing, Sales

    4.8
    Rating, 4.8 out of 5 stars
    ·
    275 reviews

    Beginner · Course · 1 - 3 Months

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Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
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