Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: MySQL, SQL, Relational Databases, Data Analysis, Computer Programming, Computer Science
Beginner · Guided Project · Less Than 2 Hours

Johns Hopkins University
Skills you'll gain: Biostatistics, Bioinformatics, Exploratory Data Analysis, Statistical Analysis, Statistical Methods, Statistical Hypothesis Testing, Statistics, R Programming, Probability & Statistics, Data Preprocessing, Data Analysis, Statistical Inference, Regression Analysis, Data Pipelines, Data Transformation, Logistic Regression
Mixed · Course · 1 - 4 Weeks

University of Virginia Darden School Foundation
Skills you'll gain: ChatGPT, Personalized Service, Prompt Engineering, AI Personalization, Customer Engagement, Generative AI, Customer Service, Self Service Technologies, Customer experience improvement, Customer Support, Performance Analysis, Performance Improvement
Beginner · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Statistical Analysis, Program Evaluation, Policy Analysis, Data Analysis, Statistical Methods, Public Policies, Statistical Hypothesis Testing, Policy Development, Analytical Skills, Forecasting, R Programming, Data-Driven Decision-Making, Research Design, Time Series Analysis and Forecasting
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Customer Relationship Management, Customer experience strategy (CX), Customer Success Management, Customer Acquisition Management, Customer Analysis, Customer Data Management, Customer Retention, Customer Relationship Building, Marketing Automation, Value Propositions, Portfolio Management, Performance Measurement, Automation
Mixed · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Design Thinking, Innovation, New Product Development, Product Development, Customer Insights, Service Design, Customer experience strategy (CX), Customer Analysis, User Feedback, Consumer Behaviour, Market Research, Business Strategies, Customer Relationship Management, Case Studies
Beginner · Course · 1 - 4 Weeks

University of New Mexico
Skills you'll gain: International Finance, Entrepreneurship, Global Marketing, Business Management, New Business Development, Business, Organizational Structure, Intercultural Competence, Workforce Management, Operations Management, Organizational Strategy, Business Strategy, Economics, Market Dynamics
Mixed · Course · 1 - 3 Months
INSEAD
Skills you'll gain: Intellectual Property, Blockchain, Business Transformation, Business Leadership, Governance, Strategic Leadership, FinTech, Technology Strategies, Corporate Sustainability, Business, Business Modeling, Business Strategy, Emerging Technologies, New Business Development, Innovation, Organizational Structure, Cyber Governance, Business Technologies, Data Governance, Executive Presence
Mixed · Course · 1 - 3 Months

Emory University
Skills you'll gain: Consulting, Management Consulting, Business Consulting, Benchmarking, Microsoft Excel, Business Research, Analysis, Market Research, Competitive Analysis, Market Analysis, Data Modeling, Supply Chain, Interviewing Skills, Trend Analysis, Business Strategy
Beginner · Course · 1 - 3 Months

Skills you'll gain: Canva (Software), Logo Design, Graphic Design, Branding, Content Creation, Target Audience, Presentations, Customer Engagement, Social Media Content, Brand Awareness, Creativity, Social Media, Social Media Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Video Production, Social Media Content, Social Media Marketing, Marketing Communications
Intermediate · Guided Project · Less Than 2 Hours
DeepLearning.AI
Skills you'll gain: Model Evaluation, Data Analysis, Jupyter, Exploratory Data Analysis, Data Ethics, Artificial Intelligence, Machine Learning, Applied Machine Learning, Supervised Learning, Information Privacy, Deep Learning, Data Preprocessing, Environmental Monitoring, Public Health
Beginner · Course · 1 - 4 Weeks