• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    SkillsBooster Academy

    Master Google Gemini for Work

    Skills you'll gain: Responsible AI, Prompt Engineering, Google Workspace, Google Docs, Digital Marketing Campaigns, Google Sheets, Project Coordination, Marketing Planning, Project Scoping, Business Communication, Generative AI, Project Planning, Content Creation, Web Analytics and SEO, Business Operations, Competitive Analysis, Stakeholder Communications, Business Analysis, Report Writing, Presentations

    5
    Rating, 5 out of 5 stars
    ·
    8 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Introduction to Corporate Communications

    Skills you'll gain: Corporate Communications, Storytelling, Internal Communications, Social Media, Employee Engagement, Telecommuting, Business Communication, Communication Strategies, Communication, Driving engagement

    4.7
    Rating, 4.7 out of 5 stars
    ·
    114 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Status: Free
    Free
    C

    Coursera

    How to Optimize Your Instagram Account

    Skills you'll gain: Instagram, Social Media Content, Content Creation, Social Media, Social Media Management, Driving engagement, Account Strategy, Web Presence, Growth Strategies, Brand Awareness, Account Management, Digital Design

    4.2
    Rating, 4.2 out of 5 stars
    ·
    342 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Computational Thinking for K-12 Educators: Abstraction, Methods, and Lists

    Skills you'll gain: Computational Thinking, Debugging, Programming Principles, Technical Communication, Computer Programming, Education Software and Technology, Digital pedagogy, Event-Driven Programming, Cultural Responsiveness, Program Development, Code Reusability, Data Structures, Graphical Tools

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Perform Cohort Analysis

    Skills you'll gain: Customer Retention, Customer Analysis, Brand Loyalty, Conversion Funnel Analysis, Customer Insights, Web Analytics, Google Analytics, Customer Success Management, Customer Engagement, Customer Acquisition Management, Trend Analysis, Marketing Effectiveness, Customer experience improvement, Business Metrics, Analysis, Performance Metric, Target Audience

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    E

    Erasmus University Rotterdam

    A starter’s guide to Open Science

    Skills you'll gain: Data Sharing, Educational Materials, Open Source Technology, General Science and Research, Science and Research, Research, Research Design, Research Methodologies, Peer Review, Data Access, Community Outreach, Ethical Standards And Conduct, Data Store, Interoperability, Metadata Management, Intellectual Property

    4.7
    Rating, 4.7 out of 5 stars
    ·
    19 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidades Anáhuac

    Colaboración intergeneracional en las organizaciones

    Skills you'll gain: Empathy, Social Skills, Organizational Leadership, Team Building, Team Motivation, Team Management, Workplace inclusivity, Collaboration, Motivational Skills, Leadership, People Management, Diversity and Inclusion, Interpersonal Communications, Knowledge Transfer, Diversity Awareness, Employee Retention

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    O

    O.P. Jindal Global University

    Development Economics

    Skills you'll gain: Economic Development, Sustainable Development, Socioeconomics, Economics, Human Development, International Relations, Social Sciences, Growth Strategies, Sociology, Demography, Policy Analysis, Public Policies

    Build toward a degree

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Profile Data Quality

    Skills you'll gain: Data Quality, Data-Driven Marketing, Data Cleansing, Marketing Analytics, Data Validation, Data Integrity, Data Maintenance, Data Wrangling, Exploratory Data Analysis, Quality Assessment, Campaign Management, Technical Communication, Data Processing, Statistical Reporting, Data Analysis, Stakeholder Communications, Benchmarking, Business Priorities, Microsoft Excel, SQL

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    ESSEC Business School

    The fundamentals of hotel distribution

    Skills you'll gain: Hospitality Management, Hotels and Accommodations, Hotel Operations, Marketing Channel, Revenue Management, Direct Selling, Direct Marketing, Travel Arrangements, Booking (Sales), E-Commerce, Online Advertising, Growth Strategies, Strategic Partnership, Branding, Marketing Strategies, Web Design and Development, Content Optimization

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.5K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    W

    Wesleyan University

    The Modern and the Postmodern (Part 1)

    Skills you'll gain: Aesthetics, Art History, European History, Liberal Arts, Social Studies, World History, Culture, Political Sciences, Sociology

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1K reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Craft Canva Tiles

    Skills you'll gain: Canva (Software), Copywriting, Social Media Content, Content Creation, Social Media, Social Media Marketing, Instagram, Visual Storytelling, Brand Strategy, Storytelling, Branding, Graphic Design, Graphic and Visual Design, Social Impact, Software Development Tools, Build Tools, Social Work, Time Management

    Intermediate · Course · 1 - 4 Weeks

1…184185186…599

In summary, here are 10 of our most popular social media marketing courses

  • Master Google Gemini for Work: SkillsBooster Academy
  • Introduction to Corporate Communications: University of California, Irvine
  • How to Optimize Your Instagram Account: Coursera
  • Computational Thinking for K-12 Educators: Abstraction, Methods, and Lists: University of California San Diego
  • Perform Cohort Analysis: Coursera
  • A starter’s guide to Open Science: Erasmus University Rotterdam
  • Colaboración intergeneracional en las organizaciones: Universidades Anáhuac
  • Development Economics: O.P. Jindal Global University
  • Profile Data Quality: Coursera
  • The fundamentals of hotel distribution: ESSEC Business School

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok