Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Microsoft
Skills you'll gain: Prompt Engineering, Microsoft Copilot, Responsible AI, Presentations, Microsoft Excel, Microsoft Outlook, Data Presentation, Data Ethics, Interactive Data Visualization, Microsoft PowerPoint, Microsoft Teams, Data Storytelling, Predictive Modeling, Microsoft Office, Email Automation, Microsoft 365, Data Visualization Software, Dashboard Creation, Microsoft Word, Data Analysis
Beginner · Professional Certificate · 3 - 6 Months

STARWEAVER
Skills you'll gain: Responsible AI, Organizational Change, AI Product Strategy, Operational Efficiency, AI Enablement, Stakeholder Engagement, Technology Roadmaps, Change Management, Google Gemini, Business Strategy, Generative AI, Corporate Strategy, Corporate Communications, Enterprise Security, Corporate Sustainability, Prompt Engineering, Business Communication, Communication Strategies, Marketing Strategy and Techniques, Communication
Intermediate · Specialization · 1 - 4 Weeks
Northeastern University
Skills you'll gain: Journey Mapping, Health Informatics, Decision Support Systems, AI Enablement, Business Analytics, Data Compilation, AI Product Strategy, Predictive Analytics, Data-Driven Decision-Making, Health Technology, Advanced Analytics, Care Management, Artificial Intelligence and Machine Learning (AI/ML), Analytics, Predictive Modeling, AI Integrations, Applied Machine Learning, Healthcare Industry Knowledge, Value-Based Care, Machine Learning
Intermediate · Course · 1 - 4 Weeks

STARWEAVER
Skills you'll gain: Data Storytelling, Active Listening, Business Writing, Data Visualization, Concision, Data Presentation, Sales Presentation, Non-Verbal Communication, Sales Strategy, Sales Presentations, Customer Relationship Management (CRM) Software, Writing, Persuasive Communication, Team Collaboration, Virtual Teams, Storytelling, Communication, Verbal Communication Skills, Marketing Communications, Communication Strategies
Intermediate · Specialization · 1 - 3 Months

Google Cloud
Skills you'll gain: Google Gemini, Gemini, AI Security, Cloud Deployment, Google Cloud Platform, Kubernetes, Big Data, Software Development Life Cycle, Systems Development Life Cycle, Devops Tools, Cloud Development, Cloud Security, Development Testing, Virtual Networking, Application Deployment, Marketing Analytics, DevOps, Generative AI, Application Development, Security Engineering
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: ChatGPT, Market Research, Marketing, Language Interpretation, Translation, and Studies, Generative AI, Content Marketing
Beginner · Guided Project · Less Than 2 Hours

Microsoft
Skills you'll gain: Microsoft Power Platform, Power BI, Power Platform Architecture & Technical Design, Microsoft Power Automate/Flow, Microsoft 365, Workflow Management, Dashboard, Business Intelligence, Data Analysis, No-Code Development, Process Design, Business Workflow Analysis, Dashboard Creation, Application Development, Data Visualization, Application Design, Data Modeling, Business Process, Data Store, Generative AI Agents
Beginner · Course · 1 - 3 Months

Corporate Finance Institute
Skills you'll gain: Dashboard, Microsoft Excel, Pivot Tables And Charts, Star Schema, Spreadsheet Software, Dashboard Creation, Data Transformation, Data Analysis Expressions (DAX), Data Storytelling, Data Analysis, Excel Formulas, Extract, Transform, Load, Consolidation, Data Visualization Software, Data Presentation, Data Modeling, Business Intelligence, Competitive Analysis, Data Wrangling, Data Manipulation
Beginner · Specialization · 3 - 6 Months

Johns Hopkins University
Skills you'll gain: Biostatistics, Regression Analysis, Logistic Regression, Statistical Methods, Public Health, Statistical Analysis, Statistical Inference, Statistical Modeling, Predictive Modeling, Quantitative Research, Data Analysis, Statistical Hypothesis Testing, Model Evaluation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Exploratory Data Analysis, Unsupervised Learning, Supervised Learning, Applied Machine Learning, Predictive Modeling, Data Presentation, Machine Learning, Collaborative Software, Data Analysis, Predictive Analytics, Technical Communication, Machine Learning Algorithms, Statistical Analysis, Scikit Learn (Machine Learning Library), Keras (Neural Network Library), Descriptive Statistics, Regression Analysis, Python Programming, Text Mining, Artificial Neural Networks
Advanced · Course · 1 - 3 Months

Skills you'll gain: Google Sheets, Data Visualization, Spreadsheet Software, Data Presentation, Plot (Graphics), Statistical Visualization, Data Analysis, Business Analytics, Descriptive Analytics, Productivity Software, Business Analysis, Data Manipulation, Google Workspace, Analytics, Descriptive Statistics, Statistics, Data Cleansing
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Content Performance Analysis, Driving engagement, Drive Engagement, Content Strategy, Social Media Content, Customer Engagement, Content Creation, Strategic Communication, Branding, Marketing Analytics, Digital Analysis, Social Media Strategy, Social Media Management, Video Production, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours