Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Tecnológico de Monterrey
Skills you'll gain: Social Media, Social Media Marketing, Social Media Strategy, Key Performance Indicators (KPIs), Social Network Analysis, Facebook, Pinterest, LinkedIn, Instagram, TikTok, Dashboard, Analytics, Target Audience
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Strategic Decision-Making, Team Management, Technology Strategies, Business Modeling, Innovation, Product Lifecycle Management, Business Strategy, New Product Development, Intellectual Property, Value Propositions, Competitive Analysis, Market Dynamics, Case Studies
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Video Production, Social Media Content, Social Media Marketing, Marketing Communications
Intermediate · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Engineering Management, Team Leadership, Stakeholder Management, Team Management, Project Scoping, Leadership and Management, Resource Management, Team Building, Requirements Management, Stakeholder Analysis, Project Management, Project Management Life Cycle, Communication, Business Communication
Build toward a degree
Beginner · Course · 1 - 4 Weeks

University of California, Irvine
Skills you'll gain: Negotiation, Conflict Management, Mediation, De-escalation Techniques, Interpersonal Communications, Emotional Intelligence, Communication Strategies, Problem Solving, Cooperation, Leadership, Verbal Communication Skills, Strategic Communication
Mixed · Course · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Public Health and Disease Prevention, Research Methodologies, Health Policy, Public Health, Epidemiology, Mental Health, Social Determinants Of Health, Health Disparities, Maternal Health, Mental Health Diseases and Disorders, Cultural Diversity
Beginner · Course · 1 - 3 Months

Universidad Nacional Autónoma de México
Skills you'll gain: Business Planning, ISO 9000 Series, Strategic Marketing, Organizational Strategy, Marketing, Financial Statement Analysis, Financial Statements, Governance, Financial Analysis, Quality Management Systems, Stakeholder Analysis, Corporate Strategy, Marketing Planning, Operations Management, Organizational Structure, Accounts Receivable, Business Strategies, Market Analysis, Quality Management, Business Strategy
Beginner · Specialization · 3 - 6 Months

ESSEC Business School
Skills you'll gain: Change Management, Organizational Change, Business Transformation, Leadership and Management, Culture Transformation, Agile Methodology, Stakeholder Management, Process Development, Employee Training, Leadership, Communication Strategies, Communication
Mixed · Course · 1 - 3 Months

The Hong Kong University of Science and Technology
Skills you'll gain: Sales Presentation, Interviewing Skills, Oral Expression, English Language, Business Communication, Presentations, Business Correspondence, Verbal Communication Skills, Business Writing, Grammar, Persuasive Communication, Communication, Public Speaking, Target Audience, Vocabulary, Professionalism, Communication Strategies
Mixed · Course · 1 - 3 Months

Skills you'll gain: Interactive Learning, Education Software and Technology, Digital pedagogy, Microsoft Office, Instructional Design
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Sales Territory Management, Sales Pipelines, Cold Calling, Regional Sales, Closing (Sales), Sales Presentation, Sales Presentations, Sales Strategy, Lead Generation, Inside Sales, B2B Sales, Consultative Selling, Sales Prospecting, Microsoft Copilot, AI Personalization, Email Automation, Customer Relationship Management (CRM) Software, Generative AI, ChatGPT, Customer Engagement
Intermediate · Specialization · 3 - 6 Months

Sapienza University of Rome
Skills you'll gain: Ancient History, World History, Art History, Social Sciences, Anthropology, Water Resources, European History, Cultural Diversity, Sociology, Economics
Beginner · Course · 1 - 3 Months