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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Gestión de marca y producto

    Skills you'll gain: Product Lifecycle Management, Customer experience strategy (CX), Brand Strategy, Brand Management, Branding, Product Management, Product Strategy, New Product Development, Customer Engagement, Journey Mapping, Product Development, Experience Design, Internal Communications, Portfolio Management, Competitive Analysis, Employee Engagement, Conversion Funnel Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    755 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Python for Data Analysis: Pandas & NumPy

    Skills you'll gain: Pandas (Python Package), NumPy, Data Analysis, Data Science, Python Programming, Data Structures, Data Manipulation, Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    392 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    Status: Free
    Free
    C

    Coursera

    How to design Facebook/IG Stories using Canva

    Skills you'll gain: Canva (Software), Content Creation, Visual Storytelling, Design Elements And Principles, Digital Design, Graphical Tools, Design, Graphics Software, Graphic and Visual Design Software

    4.6
    Rating, 4.6 out of 5 stars
    ·
    291 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    I

    IBM

    Gen AI Foundational Models for NLP & Language Understanding

    Skills you'll gain: PyTorch (Machine Learning Library), Large Language Modeling, Embeddings, Generative AI, Natural Language Processing, Generative Model Architectures, Transfer Learning, Model Optimization, Responsible AI, Data Ethics, Text Mining, Model Training, Artificial Neural Networks, Classification Algorithms, Model Evaluation, Feature Engineering

    4.4
    Rating, 4.4 out of 5 stars
    ·
    211 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    CertNexus

    CertNexus Certified Artificial Intelligence Practitioner

    Skills you'll gain: Model Evaluation, Classification And Regression Tree (CART), Data Ethics, Applied Machine Learning, Model Training, Unsupervised Learning, Convolutional Neural Networks, Random Forest Algorithm, Data Preprocessing, Data Analysis, Regression Analysis, Responsible AI, Recurrent Neural Networks (RNNs), Data Collection, Compliance Training, Regulatory Compliance, Test Tools, Learning Strategies, Test Planning, Goal Setting

    4.6
    Rating, 4.6 out of 5 stars
    ·
    338 reviews

    Intermediate · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IESE Business School

    The Role of the Media

    Skills you'll gain: Media Relations, Public Speaking, Media and Communications, Communication Strategies, Strategic Communication, Media Strategy, Public Relations, Digital Media Strategy, Digital Marketing, Communication, Marketing Communications, Marketing and Public Relations, Non-Verbal Communication, Journalism, Concision, Interviewing Skills

    4.9
    Rating, 4.9 out of 5 stars
    ·
    37 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Digital Campaign Management & Optimization

    Skills you'll gain: Google Ads, Pay Per Click Advertising, Marketing Effectiveness, Performance Measurement, Key Performance Indicators (KPIs), Online Advertising, Campaign Management, Search Engine Marketing, Digital Advertising, Performance Analysis, Keyword Research, Marketing Analytics, Brand Management, Social Media Campaigns, Budget Management, Project Management, Data-Driven Decision-Making, Return On Investment, Quality Assessment, Cost Reduction

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    SkillsBooster Academy

    Generative AI for Business Leaders

    Skills you'll gain: Prompt Engineering, Business Leadership, Dashboard Creation, Strategic Leadership, Prompt Engineering Tools, Project Management, Generative AI Agents, AI powered creativity, ChatGPT, Generative AI, Email Marketing, Digital Marketing, Leadership and Management, Artificial Intelligence and Machine Learning (AI/ML), Deepseek, Artificial Intelligence, Initiative and Leadership, Responsible AI, Business, Business Operations

    4.6
    Rating, 4.6 out of 5 stars
    ·
    22 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    E

    Erasmus University Rotterdam

    Studying Cities: Social Science Methods for Urban Research

    Skills you'll gain: Science and Research, Scientific Methods, Surveys, Research, Research Methodologies, Data Collection, Research Design, Data Analysis, Qualitative Research, Statistical Analysis, Social Sciences, Survey Creation, Descriptive Statistics, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    233 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    C

    Case Western Reserve University

    Becoming a Sports Agent

    Skills you'll gain: Labor Relations, Brand Management, Account Management, Branding, Brand Marketing, Intellectual Property, Labor Law, Arbitration, Wealth Management, Contract Negotiation, Client Services, Recruitment, Talent Recruitment, Financial Management, Financial Planning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    158 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    N

    National Taiwan University

    Operations Research (2): Optimization Algorithms

    Skills you'll gain: Operations Research, Linear Algebra, Numerical Analysis, Applied Mathematics, Model Optimization, Algorithms, Program Implementation, Mathematical Software, Mathematical Modeling, Industrial Engineering, Calculus, Business Analytics

    4.9
    Rating, 4.9 out of 5 stars
    ·
    162 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Search and Display Advertising

    Skills you'll gain: Advertising Campaigns, Online Advertising, Google Ads, Digital Advertising, Advertising, Paid media, Media Planning, Pay Per Click Advertising, Campaign Management, Campaign Planning, Performance marketing, Search Engine Marketing, Content Performance Analysis, Digital Media Strategy, Performance Measurement, Search Engine Optimization, Bidding, Keyword Research

    4.5
    Rating, 4.5 out of 5 stars
    ·
    99 reviews

    Beginner · Course · 1 - 3 Months

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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