• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Project Manager Engagement with Stakeholders

    Skills you'll gain: Stakeholder Engagement, Stakeholder Communications, Stakeholder Management, Conflict Management, Project Management Institute (PMI) Methodology, Strategic Communication, Cultural Diversity, Project Management, Intercultural Competence, Agile Project Management, Communication Strategies, Cultural Sensitivity, Communication, Organizational Structure, Relationship Building

    4.8
    Rating, 4.8 out of 5 stars
    ·
    63 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Analíticas en Páginas Web

    Skills you'll gain: Web Analytics, Search Engine Marketing, Digital Analysis, Marketing Analytics, Digital Marketing Campaigns, Market Research, Digital Marketing, Data-Driven Marketing, Search Engine Optimization, Analytical Skills, Online Advertising, Email Marketing, Customer Data Management, Marketing Effectiveness, Customer Insights, Consumer Behaviour, Customer Relationship Management (CRM) Software, Digital Advertising, Data Analysis, Customer Relationship Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    41 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U
    S

    Multiple educators

    Transformative Leadership in the Circular Economy

    Skills you'll gain: Leadership Studies, Sustainable Systems, Sustainable Business, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Systems Thinking, Brand Marketing, Change Management, Strategic Leadership, Professional Development, Waste Minimization, Packaging and Labeling, Environment and Resource Management, Business Leadership, Regulatory Compliance, Engineering Management, Market Opportunities, Key Performance Indicators (KPIs), Emerging Technologies, Digital Marketing

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    21 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Information Design

    Skills you'll gain: Visual Design, User Interface (UI), UI/UX Strategy, Graphic and Visual Design, User Interface (UI) Design, Mockups, Layout Design, Web Design, Responsive Web Design, Digital Design, Wireframing, Design Elements And Principles, Usability, Design Strategies, Prototyping

    4.5
    Rating, 4.5 out of 5 stars
    ·
    579 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Adobe

    Generative AI for Creative Workflows

    Skills you'll gain: Visual Storytelling, Adobe Firefly, Adobe Express, Adobe Acrobat, Presentations, Generative AI, Content Creation, Creative Thinking, Adobe Photoshop, Creativity, Prompt Engineering, Adobe Illustrator, Storytelling, Visual Design, Graphic Design, Design, Branding, Artificial Intelligence, Communication, Digital Marketing

    5
    Rating, 5 out of 5 stars
    ·
    21 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Increasing Real Estate Management Profits: Harnessing Data Analytics

    Skills you'll gain: Data Visualization Software, Process Development, Tableau Software, Financial Modeling, Data Presentation, Dashboard Creation, Business Process, Peer Review, Presentations, Property Management, Data Analysis, MySQL, Revenue Management, Financial Data, Risk Analysis, Property and Real Estate, Real Estate, Financial Analysis, Microsoft Excel, SQL

    4.7
    Rating, 4.7 out of 5 stars
    ·
    246 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    The Museum of Modern Art

    Fashion As Design

    Skills you'll gain: Ethical Standards And Conduct, Cultural Diversity, Social Impact, Creativity, Market Trend, Creative Thinking, Product Design, Production Process, World History, Social Sciences, Consumer Behaviour, Design Elements And Principles, Personal Development, Problem Solving, Critical Thinking

    4.9
    Rating, 4.9 out of 5 stars
    ·
    27 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Social Entrepreneurship

    Skills you'll gain: Social Impact, Project Scoping, Entrepreneurship, Sustainable Development, Feasibility Studies, Solution Delivery, Socioeconomics, Customer Analysis, Target Audience, Fundraising and Crowdsourcing, Stakeholder Management, Competitive Analysis, Social Sciences, Business Operations, Cost Estimation, Market Opportunities, New Business Development, Stakeholder Analysis, Ideation, Business Research

    4.7
    Rating, 4.7 out of 5 stars
    ·
    406 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Instagram Optimization: Grow Your Presence

    Skills you'll gain: Instagram, Content Performance Analysis, Content Optimization, Social Media Content, Driving engagement, Social Media Management, Data-Driven Marketing, Social Media Analytics, Social Media, Social Media Marketing, Brand Marketing, Social Media Strategy, Content Strategy, Performance Metric, Analytics

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Strategic Product Development

    Skills you'll gain: New Product Development, Product Strategy, Product Development, Innovation, Team Management, Product Planning, Team Performance Management, Project Portfolio Management, Agile Product Development, Product Roadmaps, Process Development, Team Building, Corporate Strategy, Market Opportunities, Technology Roadmaps, Business Strategy, Portfolio Management, Business Modeling, Agile Methodology

    Build toward a degree

    5
    Rating, 5 out of 5 stars
    ·
    20 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Personal Development And Business Productivity - 2026

    Skills you'll gain: Habit Formation, Empathy, Strategic Decision-Making, Productivity, Decisiveness, Self-Motivation, Time Management, Stress Management, Self-Discipline, Creativity, Mental Concentration, Growth Mindedness, Logical Reasoning, Empathy & Emotional Intelligence, Data-Driven Decision-Making, Emotional Intelligence, Strategic Thinking, Strategic Prioritization, Personal Development, Critical Thinking

    4.2
    Rating, 4.2 out of 5 stars
    ·
    33 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    H

    Harvard Business Review

    Think Like a Leader

    Skills you'll gain: Business Acumen, Financial Statements, Strategic Decision-Making, Financial Statement Analysis, Business Leadership, Organizational Effectiveness, Financial Acumen, Business Modeling, Performance Measurement, Decision Making, Business Metrics, Data-Driven Decision-Making, Business Strategy, Financial Analysis, Strategic Thinking, Leadership, Business Priorities, Goal Setting, Team Leadership, Discussion Facilitation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    17 reviews

    Intermediate · Course · 1 - 4 Weeks

1…196197198…539

In summary, here are 10 of our most popular marketing strategy courses

  • Project Manager Engagement with Stakeholders: Microsoft
  • Analíticas en Páginas Web: Tecnológico de Monterrey
  • Transformative Leadership in the Circular Economy: University of Colorado Boulder
  • Information Design: University of California San Diego
  • Generative AI for Creative Workflows: Adobe
  • Increasing Real Estate Management Profits: Harnessing Data Analytics: Duke University
  • Fashion As Design: The Museum of Modern Art
  • Social Entrepreneurship: University of Pennsylvania
  • Instagram Optimization: Grow Your Presence: Coursera
  • Strategic Product Development: University of Colorado Boulder

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok