• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    L

    LearnKartS

    Facebook Ads Course : Grow Leads & Boost Sales

    Skills you'll gain: Meta Ads Manager, Facebook, Bidding, Marketing, Online Advertising, Social Media Campaigns, Advertising Campaigns, Marketing Materials, Campaign Planning, Digital Advertising, Social Media Content, Campaign Management, Social Media, Social Media Marketing, Paid media, Marketing Strategies, Advertising, Target Audience, Lead Generation, A/B Testing

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Influential Leadership

    Skills you'll gain: Conflict Management, Influencing, Accountability, Cross-Functional Collaboration, Emotional Intelligence, Leadership, Leadership Development, Negotiation, Storytelling, Professional Development, Persuasive Communication, Follow Through, Constructive Feedback, Growth Mindedness, Stakeholder Communications, Trustworthiness, Communication, Performance Management, People Development, Performance Review

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Data Collection: Online, Telephone and Face-to-face

    Skills you'll gain: Surveys, Survey Creation, Interviewing Skills, Data Collection, Sampling (Statistics), Research Methodologies, Research Design, Data Quality, Social Media Analytics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    353 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    A

    Arizona State University

    AI-Powered K-12 Teaching and Learning

    Skills you'll gain: Generative AI, Classroom Management, Responsible AI, Differentiated Instruction, Education Software and Technology, AI Personalization, Lesson Planning, Data Ethics, AI Integrations, Digital pedagogy, Instructional and Curriculum Design, Technical Communication, Ethical Standards And Conduct, Automation, Communication Strategies, Strategic Communication, Critical Thinking

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    2

    28DIGITAL

    Value Creation Through Innovation

    Skills you'll gain: Closing (Sales), Business Modeling, Cold Calling, Design Thinking, Customer Analysis, Entrepreneurship, Selling Techniques, Market Opportunities, Innovation, Sales Process, Market Analysis, Marketing, General Sales Practices, Ideation, Marketing Strategy and Techniques, Target Market, Marketing Strategies, Competitive Analysis, Business Strategy, Strategic Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    726 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Salesforce Fundamentals

    Skills you'll gain: Salesforce, Salesforce Development, Data Quality, Data Modeling, Business Process Automation, Email Marketing, Data Security, Sales Enablement, Data Access, Data Management, Business Process, User Accounts, User Provisioning, Sales Process, Customer Relationship Management (CRM) Software, Customer Relationship Management, Dashboard, Sales Development, Automation, Cloud Computing

    4.2
    Rating, 4.2 out of 5 stars
    ·
    270 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    J

    John Wiley & Sons

    Gameplay Mechanics and Interactive Systems in Game Design

    Skills you'll gain: Game Design, Video Game Development, User Interface (UI) Design, User Interface and User Experience (UI/UX) Design, UI Components, Animation and Game Design, Interactive Design, Interaction Design, Experience Design, User Experience, Systems Design, Human Factors, Augmented and Virtual Reality (AR/VR), Storytelling, Game Theory

    Intermediate · Course · 1 - 3 Months

  • C

    Copenhagen Business School

    The Neuromarketing Toolbox

    Skills you'll gain: Consumer Behaviour, Marketing Psychology, Market Research, Magnetic Resonance Imaging, Marketing, Sensory Systems Analysis, Neurology, Science and Research, Experimentation, Marketing Strategy and Techniques, Research Methodologies, Research Design, Data Collection, Analysis, Anatomy, Decision Making, Electrophysiology, Psychology

    4.7
    Rating, 4.7 out of 5 stars
    ·
    201 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Meta

    Principles of UX/UI Design

    Skills you'll gain: User Research, UI/UX Research, Usability Testing, Persona (User Experience), Interaction Design, User Experience Design, User Interface and User Experience (UI/UX) Design, Design Research, Usability, User Centered Design, Experience Design, User Interface (UI) Design, Figma (Design Software), Design Elements And Principles, Layout Design, Wireframing, Web Design, UI Components, Design Reviews, Front-End Web Development

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.1K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    H

    Hebrew University of Jerusalem

    The Wonders and Challenges of Bible Education

    Skills you'll gain: Teaching, Pedagogy, Program Evaluation, Instructional Strategies, Education and Training, K-12 pedagogy, Ethical Standards And Conduct, Student Engagement, Child Development, Working With Children, Liberal Arts, Ancient History, Culture, Discussion Facilitation

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Palliative Care: It's Not Just Hospice Anymore

    Skills you'll gain: Pain Management, Patient Communication, Hospice, Patient-centered Care, Caregiving, Patient Evaluation, Active Listening, Basic Patient Care, Psychosocial Assessments, Treatment Planning, Healthcare Ethics, Respiratory Care, Communication Strategies, Respiratory Therapy, Compassion, Empathy, Patient Education and Support, Self-Awareness, Care Management, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    513 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free
    Free
    C

    Coursera

    Introducción al diseño de Mercadeo con Canva

    Skills you'll gain: Canva (Software), Advertising, Marketing Materials, Social Media Marketing, Marketing Design, Social Media Content, Facebook, Social Media, Graphic Design, Instagram, Branding, Design, Marketing, Graphical Tools

    4.8
    Rating, 4.8 out of 5 stars
    ·
    41 reviews

    Intermediate · Guided Project · Less Than 2 Hours

1…196197198…599

In summary, here are 10 of our most popular social media marketing courses

  • Facebook Ads Course : Grow Leads & Boost Sales: LearnKartS
  • Influential Leadership: Microsoft
  • Data Collection: Online, Telephone and Face-to-face: University of Michigan
  • AI-Powered K-12 Teaching and Learning: Arizona State University
  • Value Creation Through Innovation: 28DIGITAL
  • Salesforce Fundamentals: University of California, Irvine
  • Gameplay Mechanics and Interactive Systems in Game Design: John Wiley & Sons
  • The Neuromarketing Toolbox: Copenhagen Business School
  • Principles of UX/UI Design: Meta
  • The Wonders and Challenges of Bible Education: Hebrew University of Jerusalem

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok