• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    TQM Excellence: Lean Six Sigma & Quality Systems

    Skills you'll gain: Statistical Process Controls, Kaizen Methodology, Customer Relationship Management, Six Sigma Methodology, Quality Management, Lean Methodologies, Quality Monitoring, Continuous Quality Improvement (CQI), Quality Management Systems, Continuous Improvement Process, Operational Excellence, Quality Improvement, Process Improvement, Lean Six Sigma, Customer experience strategy (CX), Quality Control, Supplier Quality Management, Production Management, Product Quality (QA/QC), Change Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    89 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    P

    Pontificia Universidad Católica de Chile

    Análisis de Negocios con Estados Financieros

    Skills you'll gain: Financial Statements, Financial Statement Analysis, Financial Accounting, Income Statement, Financial Analysis, Balance Sheet, Financial Reporting, Accruals, Cash Flows, Cash Management, Working Capital, Accrual Accounting, Asset Management, Resource Management, Equities, Market Analysis

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    169 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    N

    Northeastern University

    Healthcare Trends for Business Professionals

    Skills you'll gain: Value-Based Care, Journey Mapping, Healthcare Industry Knowledge, Health Systems, Health Informatics, Organizational Change, Quality Assurance, Change Management, Decision Support Systems, Data Quality, Health Care, AI Enablement, Care Management, Health Technology, Continuous Quality Improvement (CQI), Patient-centered Care, Business Analytics, Data Compilation, AI Product Strategy, Health Policy

    4.5
    Rating, 4.5 out of 5 stars
    ·
    215 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    T

    The Museum of Modern Art

    Reimagining Blackness and Architecture

    Skills you'll gain: Social Justice, Storytelling, Diversity Awareness, Community Development, Community Organizing, Social Impact, Environmental Issue, Design Thinking, Public History, Performing Arts, Creativity, Liberal Arts, Cultural Diversity, Art History, Visual Storytelling, Design Strategies, Culture, Advocacy, Media and Communications

    4.8
    Rating, 4.8 out of 5 stars
    ·
    76 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    2

    28DIGITAL

    Privacy in the Western World

    Skills you'll gain: Personally Identifiable Information, Information Privacy, General Data Protection Regulation (GDPR), Law, Regulation, and Compliance, Data Ethics, International Relations, Data Security, Cybersecurity, World History, Security Awareness, European History, Security Management, Governance, Security Strategy

    4.5
    Rating, 4.5 out of 5 stars
    ·
    217 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Next-Generation AI Assistant: Claude by Anthropic

    Skills you'll gain: Prompt Engineering, Anthropic Claude, Marketing Materials, AI powered creativity, Prompt Engineering Tools, Copywriting, Driving engagement, AI Product Strategy, Drive Engagement, Marketing Design, Advertising Campaigns, Promotional Strategies, Promotional Materials, Promotions and Campaigns, Product Planning, Campaign Planning, Writing, Campaign Management

    4.1
    Rating, 4.1 out of 5 stars
    ·
    33 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Managing Human Capital in Retail

    Skills you'll gain: Human Capital, Employee Retention, Workforce Development, Human Resource Strategy, Employee Training, Talent Management, Organizational Strategy, Human Resources, Employee Engagement, Retail Store Operations, Human Resources Management and Planning, People Management, Compensation and Benefits, Staff Management, Compensation Strategy, Workforce Management, Team Motivation, Compensation Analysis, Employee Performance Management, Workforce Planning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    78 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of London

    The Impactful Communicator-Creating Connection and Influence

    Skills you'll gain: Storytelling, Persuasive Communication, Empathy, Rapport Building, Drive Engagement, Communication Strategies, Communication, Interpersonal Communications, Target Audience, Workplace inclusivity, Verbal Communication Skills, Influencing, Oral Expression, Trustworthiness, Diversity and Inclusion, Presentations, Diversity Awareness, Adaptability, Active Listening, Collaboration

    4.7
    Rating, 4.7 out of 5 stars
    ·
    45 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    H

    Harvard Business Review

    Think Like a Leader

    Skills you'll gain: Business Acumen, Financial Statements, Strategic Decision-Making, Financial Statement Analysis, Business Leadership, Organizational Effectiveness, Financial Acumen, Business Modeling, Performance Measurement, Decision Making, Business Metrics, Data-Driven Decision-Making, Business Strategy, Financial Analysis, Strategic Thinking, Leadership, Business Priorities, Goal Setting, Team Leadership, Discussion Facilitation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    17 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Habilidades de negociación y comunicación efectiva

    Skills you'll gain: Communication Strategies, Conflict Management, Negotiation, Communication, Interpersonal Communications, Relationship Building, Emotional Intelligence, Rapport Building, Empathy & Emotional Intelligence

    4.8
    Rating, 4.8 out of 5 stars
    ·
    416 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    I

    IIT Bombay

    Introduction to Business Management : Winning Externally

    Skills you'll gain: Customer Service, Advertising, Market Research, Branding, Value Propositions, Customer Relationship Building, Brand Management, Customer Relationship Management, Target Market, Marketing Communications, Logistics Management, Order Delivery, Business Marketing, Supply Chain, Logistics, Customer Analysis, Marketing, Marketing Strategies, Selling Techniques, Communication

    4.9
    Rating, 4.9 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Supplier Performance & Risk Management

    Skills you'll gain: Supplier Risk Management, Data Storytelling, Service Level Agreement, Inventory Management, Supplier Management, Root Cause Analysis, Legal Risk, Variance Analysis, Process Improvement, Supplier Performance Management, Contract Review, Supplier Quality Management, Inventory Control Systems, Data Entry, Risk Management, Data Analysis, Contract Management, Continuous Improvement Process, Quality Control, Cost Reduction

    3.6
    Rating, 3.6 out of 5 stars
    ·
    15 reviews

    Intermediate · Specialization · 3 - 6 Months

1…198199200…539

In summary, here are 10 of our most popular marketing strategy courses

  • TQM Excellence: Lean Six Sigma & Quality Systems: EDUCBA
  • Análisis de Negocios con Estados Financieros: Pontificia Universidad Católica de Chile
  • Healthcare Trends for Business Professionals: Northeastern University
  • Reimagining Blackness and Architecture: The Museum of Modern Art
  • Privacy in the Western World: 28DIGITAL
  • Next-Generation AI Assistant: Claude by Anthropic: Coursera
  • Managing Human Capital in Retail: University of Pennsylvania
  • The Impactful Communicator-Creating Connection and Influence: University of London
  • Think Like a Leader: Harvard Business Review
  • Habilidades de negociación y comunicación efectiva: Tecnológico de Monterrey

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok