Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Skills you'll gain: Consultative Selling, Communication, Consumer Behaviour, Trustworthiness, Marketing Psychology, Solution Selling, Sales Presentation, Persuasive Communication, Sales, Sales Strategy, Needs Assessment, Customer Relationship Building, Rapport Building, Influencing, Customer Insights, Storytelling, Empathy, Target Audience, Cultural Sensitivity
Intermediate · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Sustainable Business, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Marketing Communications, Brand Marketing, Advertising, Regulatory Compliance, Market Opportunities, Environmental Issue, Ethical Standards And Conduct, Digital Marketing, Engineering Management, Emerging Technologies
Build toward a degree
Beginner · Course · 1 - 4 Weeks

American Psychological Association
Skills you'll gain: Behavior Management, Psychology, Sociology, Social Sciences, Research, Case Studies
Beginner · Course · 1 - 3 Months

Wesleyan University
Skills you'll gain: Social Sciences, Psychology, Persuasive Communication, Sociology, Empathy & Emotional Intelligence, Behavior Management, Conflict Management, Research, Diversity Awareness, Ethical Standards And Conduct
Beginner · Course · 1 - 3 Months

Duke University
Skills you'll gain: Behavioral Economics, Decision Making, Financial Planning, Finance, Consumer Behaviour, Financial Analysis, Economics, Psychology, Probability & Statistics, Risk Analysis
Beginner · Course · 1 - 4 Weeks

IE Business School
Skills you'll gain: Price Negotiation, Strategic Marketing, Product Strategy, Revenue Management, Market Dynamics, Marketing Psychology, Consumer Behaviour, Business Marketing, Customer Analysis, Cost Accounting, Profit and Loss (P&L) Management, Customer Insights, Market Research, Sales, Competitive Analysis
Beginner · Course · 1 - 4 Weeks

IESE Business School
Skills you'll gain: Value Propositions, Brand Management, Marketing, Marketing Strategies, Strategic Marketing, Product Strategy, Digital Marketing, Brand Strategy, Marketing Planning, Target Audience, Marketing Communications, Marketing Analytics, Customer Insights, Marketing Channel, Market Analysis, Consumer Behaviour
Mixed · Course · 1 - 4 Weeks

Logical Operations
Skills you'll gain: Customer Service, Customer Relationship Building, Customer Support, Customer experience improvement, Customer Complaint Resolution, Customer Retention, Customer Engagement, Greeting Customers, Communication, Interpersonal Communications, Telephone Skills, Active Listening, Conflict Management, De-escalation Techniques, Crisis Management, Crisis Intervention
Mixed · Course · 1 - 3 Months

Skills you'll gain: Decision Making, Driving engagement, Behavioral Economics, Human Factors, UI/UX Strategy, User Experience, Persona (User Experience), User Centered Design, User Experience Design, Usability Testing, Psychology, Experimentation, Design Strategies, Trustworthiness, Motivational Skills, Social Skills, Behavioral Management, Product Management, Ethical Standards And Conduct, Digital Marketing
Beginner · Course · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: Creative Thinking, Creativity, Creative Problem-Solving, Ideation, Innovation, Architectural Design, Problem Solving, Design Thinking, Artificial Intelligence and Machine Learning (AI/ML), Entrepreneurship, Artificial Intelligence, Advertising, Marketing, Game Design, Consumer Behaviour, Experimentation
Beginner · Course · 1 - 3 Months

O.P. Jindal Global University
Skills you'll gain: Computational Logic, Classification Algorithms, Natural Language Processing, Artificial Intelligence, Applied Machine Learning, Machine Learning, Business Strategy, Unsupervised Learning, Decision Support Systems, Strategic Decision-Making, Decision Tree Learning, Bayesian Statistics, Complex Problem Solving, Probability & Statistics, Information Architecture, Algorithms
Build toward a degree
Mixed · Course · 3 - 6 Months

Skills you'll gain: Marketing Effectiveness, Global Marketing, New Product Development, Product Marketing, Brand Management, Market Analysis, Competitive Analysis, Marketing Analytics, Marketing Communications, Consumer Behaviour, Brand Strategy, Advertising, Marketing Strategy and Techniques, Media Planning, Market Research
Beginner · Course · 1 - 3 Months