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  2. Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses focus on analyzing data to improve marketing strategies and decision-making. You'll learn about key metrics, customer segmentation, campaign performance, and tools like Google Analytics and Tableau for visualizing data. These skills help you understand consumer behavior and optimize marketing efforts.

Popular Marketing Analytics Courses and Certifications


  • M

    Meta

    Data Analytics Methods for Marketing

    Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Marketing Effectiveness, A/B Testing, Target Audience, Marketing Strategies, Marketing, Marketing Planning, Customer Analysis, Conversion Funnel Analysis, Marketing Channel, Regression Analysis, Data Analysis

    4.7 stars, 300 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (300) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Colorado Boulder

    Text Marketing Analytics

    Skills you'll gain: Network Analysis, Unsupervised Learning, Social Network Analysis, Supervised Learning, Applied Machine Learning, Machine Learning Methods, Unstructured Data, Marketing Analytics, Deep Learning, Scikit Learn (Machine Learning Library), Machine Learning, Tensorflow, Model Training, Machine Learning Algorithms, Text Mining, Data Analysis, Model Evaluation, Data Visualization, Data Structures, JSON

    3.1 stars, 18 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 3.1 (18) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • B

    Board Infinity

    AI-Powered Marketing Analytics with Google Analytics 4 (GA4)

    Skills you'll gain: Google Analytics, Data Storytelling, Data Presentation, Looker (Software), Data-Driven Marketing, Marketing Analytics, Cross-Channel Marketing, Marketing Budgets, Web Analytics, Data Validation, Stakeholder Engagement, Data-Driven Decision-Making, Dashboard, Google Ads, Dashboard Creation, Marketing Planning, Predictive Analytics, Analytics, Data Governance, Digital Marketing

    Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • E

    ESSEC Business School

    Foundations of marketing analytics

    Skills you'll gain: Data-Driven Marketing, Marketing Analytics, Customer Analysis, Marketing Strategies, Business Analytics, R Programming, R (Software), Data-Driven Decision-Making, Target Market, Predictive Analytics, Statistical Analysis, Predictive Modeling, Statistical Methods

    4.6 stars, 762 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.6 (762) · Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Advanced Marketing Optimization & Strategy

    Skills you'll gain: Google Analytics, Dashboard Creation, Data Storytelling, Content Performance Analysis, Data Validation, Stakeholder Engagement, Statistical Modeling, Search Engine Optimization, Marketing Analytics, Web Analytics, Marketing Automation, Data Visualization, Customer Insights, Data-Driven Decision-Making, Campaign Management, Key Performance Indicators (KPIs), Predictive Analytics, Performance Measurement, Return On Investment, Artificial Intelligence

    Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Google Analytics: Reports & Traffic Analysis

    Skills you'll gain: Google Analytics, Smart Goals, Marketing Analytics, Marketing Effectiveness, Web Analytics and SEO, Data-Driven Marketing, Google Ads, Web Analytics, Goal Setting, Search Engine Optimization, Digital Marketing Campaigns, Marketing Strategies, Customer Insights, Campaign Management, Performance Reporting, Target Audience, Business Reporting, Key Performance Indicators (KPIs), Performance Analysis, Data-Driven Decision-Making

    4.1 stars, 7 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.1 (7) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Web Analytics & Reporting

    Skills you'll gain: Google Analytics, Web Analytics, Marketing Analytics, Marketing Effectiveness, Conversion Funnel Analysis, Looker (Software), Content Performance Analysis, Data-Driven Marketing, Data Visualization, Marketing Automation, Digital Marketing Tools, Customer Insights, Campaign Management, Data-Driven Decision-Making, Business Reporting, Performance Reporting, Trend Analysis, Data Validation, Statistical Analysis, Key Performance Indicators (KPIs)

    3.8 stars, 6 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 3.8 (6) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • M

    Macquarie University

    Marketing analytics: Know your customers

    Skills you'll gain: Marketing Analytics, Customer Analysis, Customer Insights, Digital Media Strategy, Data-Driven Marketing, Marketing Effectiveness, Digital Marketing, Marketing Strategies, Social Media Marketing, Predictive Analytics, Analytics, Data Analysis Software, Consumer Behaviour, Data Integration, Data Analysis

    4.7 stars, 462 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (462) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • L

    LearnKartS

    Marketing Analytics Mastery: KPIs, Funnels & Growth

    Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Marketing Effectiveness, Customer Acquisition Management, Conversion Funnel Analysis, Google Analytics, Data-Driven Decision-Making, Marketing Strategies, Analytics, Customer Analysis, Marketing, Business Analytics, Business Metrics, Data Analysis, Performance marketing, Key Performance Indicators (KPIs), Microsoft Excel, Business Analysis, E-Commerce, Data Visualization

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Coursera

    Digital Marketing Operations & Analytics

    Skills you'll gain: Content Performance Analysis, Dashboard, Conversion Funnel Analysis, Surveys, Content Scheduling, Newsletters, Search Engine Optimization, Marketing Budgets, Email Automation, Data-Driven Marketing, Marketing Analytics, Marketing Automation, Web Analytics, Email Marketing, Content Marketing, Performance Reporting, Google Analytics, Collaborative Software, Social Media Management, Lead Generation

    3.8 stars, 11 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 3.8 (11) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • I

    Illinois Tech

    Social Media Marketing Analytics

    Skills you'll gain: Web Analytics, Paid media, Digital Marketing, Email Marketing, Social Media Analytics, Marketing Analytics, Social Media Marketing, Marketing Effectiveness, Earned Media, Social Media, Analytics, Owned Media, Digital Advertising, Performance Measurement, Data-Driven Decision-Making, Data Collection

    Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • C

    Coursera

    Brand Equity, Analytics & Marketing Intelligence

    Skills you'll gain: Surveys, Brand Awareness, Pivot Tables And Charts, Marketing Analytics, Branding, Dashboard Creation, Google Analytics, Business Intelligence, Looker (Software), Stakeholder Communications, Market Research, Data Pipelines, Key Performance Indicators (KPIs), Revenue Forecasting, Data Storytelling, Tableau Software, Power BI, Forecasting, Regression Analysis, SQL

    Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
1234…543

How to choose the right Marketing Analytics course

Start with what you want to do. If you want to use R for statistical analysis, choose courses that emphasize R packages like ggplot2 and dplyr for marketing analytics. If you're focused on digital marketing analytics, check for courses covering Google Analytics, social media metrics, and SEO performance measurement.

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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