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  • Pricing Strategy

Pricing Strategy Courses

Pricing strategy courses can help you learn market analysis, competitive pricing, value-based pricing, and dynamic pricing techniques. You can build skills in customer segmentation, pricing psychology, and revenue optimization. Many courses also introduce tools like Excel for data analysis, pricing software for simulations, and analytics platforms to track pricing performance, allowing you to apply these skills in real-world business scenarios.

Popular Pricing Strategy Courses and Certifications


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    Madecraft

    Marketing Strategy and Consumer Behavior

    Skills you'll gain: Marketing Planning, Marketing Effectiveness, Marketing Strategies, Marketing Psychology, Marketing, Strategic Marketing, Marketing Budgets, Marketing Management, Market Share, Marketing Strategy and Techniques, Business Planning, Value Propositions, Competitive Analysis, Data-Driven Marketing, Customer Retention, Brand Marketing, Marketing Automation, Marketing Channel, Marketing Analytics, Consumer Behaviour

    Intermediate · Specialization · 3 - 6 Months

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    Coursera

    Marketing Strategy & Positioning

    Skills you'll gain: Value Propositions, Strategic Thinking, Target Market, Strategic Decision-Making, Product Marketing, Go To Market Strategy, Strategic Marketing, Data-Driven Marketing, Marketing Planning, Content Performance Analysis, Content Marketing, Competitive Analysis, Marketing Strategy and Techniques, Brand Strategy, Product Strategy, Constructive Feedback, Campaign Planning, Content Strategy, Copywriting, Target Audience

    Intermediate · Specialization · 3 - 6 Months

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    Pearson

    Monopolistic Competition & Oligopoly

    Skills you'll gain: Game Theory, Advertising, Market Dynamics, Business Strategy, Competitive Analysis, Business Economics, Strategic Thinking, Consumer Behaviour, Market Analysis, Supply And Demand, Branding, Economics, Strategic Decision-Making

    Beginner · Course · 1 - 4 Weeks

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    Microsoft

    Market Strategy & Targeting

    Skills you'll gain: Go To Market Strategy, Campaign Planning, Value Propositions, Marketing Strategies, Strategic Marketing, Marketing Planning, Product Marketing, Persona Development, Target Market, Marketing Effectiveness, Market Opportunities, Target Audience, Product Strategy, Campaign Management, Business Priorities, Market Share, Data-Driven Marketing, Market Research, Market Analysis, Microsoft Excel

    Intermediate · Course · 1 - 3 Months

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    EDUCBA

    Managerial Decisions & Pricing Strategy Mastery

    Skills you'll gain: Enterprise Risk Management (ERM), Risk Analysis, Business Risk Management, Risk Modeling, Risk Management, Risk Management Framework, Risk Mitigation, Revenue Management, Cost Benefit Analysis, Strategic Decision-Making, Cost Accounting, Risk Appetite, Market Dynamics, Profit and Loss (P&L) Management, Competitive Analysis, Demand Planning, Decision Making, Product Strategy, Economics, Consumer Behaviour

    Mixed · Course · 1 - 4 Weeks

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    Coursera

    CRM, Project Management & Omnichannel Strategy

    Skills you'll gain: Customer Retention, Brand Awareness, Planning, Brainstorming, User Feedback, Timelines, Stakeholder Communications, Cross-Functional Team Leadership, Team Performance Management, Meeting Facilitation, HubSpot CRM, Customer experience improvement, Employee Surveys, Customer Relationship Management (CRM) Software, Team Leadership, Project Planning, Looker (Software), Dashboard, Kanban Principles, Marketing

    Intermediate · Specialization · 1 - 3 Months

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    University of Illinois Urbana-Champaign

    Marketing Strategy: Consumer Insight to Positioning

    Skills you'll gain: Strategic Marketing, Marketing Strategies, Marketing Communications, Consumer Behaviour, Brand Strategy, Marketing Channel, Product Marketing, Digital Marketing, Advertising Campaigns, Value Propositions, Marketing Analytics, Brand Management, Market Analysis, Promotional Strategies, Market Opportunities, Target Market, Market Research, Digital Transformation, Market Dynamics, Digital Media Strategy

    4.7
    Rating, 4.7 out of 5 stars
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    19K reviews

    Intermediate · Specialization · 1 - 3 Months

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    Alex Genadinik

    Pricing Strategies - 2026

    Skills you'll gain: Price Negotiation, Customer Retention, Selling Techniques, Sales Strategy, Product Strategy, Upselling, Entrepreneurship, Negotiation, Revenue Management, Coaching, Business Marketing, E-Commerce, Case Studies

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
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    University of California San Diego

    Drug Commercialization

    Skills you'll gain: Drug Development, Commercialization, Pharmaceuticals, Pharmaceutical Sales, Managed Care, Intellectual Property, Sales Strategy, Product Planning, Clinical Trials, Portfolio Management, Clinical Research, Strategic Partnership, Regulatory Affairs, Promotional Strategies, Marketing Strategies, Business Strategies

    4.7
    Rating, 4.7 out of 5 stars
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    1.4K reviews

    Beginner · Course · 1 - 3 Months

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    Madecraft

    How to Build a Marketing Plan

    Skills you'll gain: Marketing Planning, Marketing Strategies, Marketing, Strategic Marketing, Marketing Management, Market Share, Business Planning, Marketing Strategy and Techniques, Value Propositions, Marketing Effectiveness, Brand Marketing, Marketing Budgets, Market Research, Marketing Communications, Data-Driven Marketing, Product Marketing, Market Analysis, Product Strategy, Competitive Analysis, Business Strategy

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    University of California, Davis

    The Strategy of Content Marketing

    Skills you'll gain: Content Marketing, Competitive Analysis, Copywriting, Marketing Strategy and Techniques, Content Development and Management, Brand Marketing, Brand Strategy, Writing, Marketing Analytics, Marketing Channel, B2B Sales, Auditing

    4.5
    Rating, 4.5 out of 5 stars
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    5.4K reviews

    Intermediate · Course · 1 - 4 Weeks

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    Chris Croft Training

    Master Pricing: Balance Profit and Customer Retention

    Skills you'll gain: Brand Loyalty, Price Negotiation, Revenue Management, Customer Retention, Operating Cost, Consumer Behaviour, Product Strategy, Upselling, Sales Strategy, Gross Profit, Marketing Psychology, Profit and Loss (P&L) Management, Growth Strategies, Product Lining, Cost Accounting, Negotiation, Entrepreneurship, Small Business Accounting, Leadership and Management, Finance

    Mixed · Course · 1 - 3 Months

1234…431

In summary, here are 10 of our most popular pricing strategy courses

  • Marketing Strategy and Consumer Behavior: Madecraft
  • Marketing Strategy & Positioning: Coursera
  • Monopolistic Competition & Oligopoly: Pearson
  • Market Strategy & Targeting: Microsoft
  • Managerial Decisions & Pricing Strategy Mastery: EDUCBA
  • CRM, Project Management & Omnichannel Strategy: Coursera
  • Marketing Strategy: Consumer Insight to Positioning: University of Illinois Urbana-Champaign
  • Pricing Strategies - 2026: Alex Genadinik
  • Drug Commercialization: University of California San Diego
  • How to Build a Marketing Plan: Madecraft

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Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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